Carousel Conversion Killer

The principle that image carousels on websites consistently reduce conversion rates and should be avoided, as evidenced by repeated split testing.

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"We have split tested this dozens of times. Every single time we put a carousel in, conversion rates plummet. And ever..."
"We have split tested this dozens of times. Every single time we put a carousel in, conversion rates plummet. And every single time we take one out, conversion rates get better. Don't use carousels."