SEM (Search Engine Marketing)
Paid advertising on search engines (e.g., Google Ads) to appear at the top of search results, as opposed to SEO which earns organic rankings without direct payment.
1 video
Supporting concept
Caleb Ulku
All Appearances (1 videos)
"SEM that stands for search engine marketing. So search engine marketing is going to be spending money to show up on top of Google search results, whether that's local or non-local."