SEO Split Testing
An experimental method where two different SEO tactics are applied to separate groups of similar assets (e.g., GBPs) and results are compared to determine which approach improves rankings more effectively.
1 video
Supporting concept
Caleb Ulku
All Appearances (1 videos)
"A split test in SEO, we might have 10 Google Business Profiles. Let's do thing A to five of them, thing B to the other five, and then we'll watch those 10 rank maps and see which of those five get better."