Dedicated website pages corresponding to each Google Business Profile category (up to 10), which sit beneath the homepage and above individual service pages in the site hierarchy, becoming H2 tags on the homepage.
"Beneath that homepage, we have secondary category pages. Google lets you choose up to 10. Most businesses choose one or two. That's a mistake. I like to see four or five. These become your H2 tags on the homepage and they each get their own dedica..."