Focus / Caleb Ulku / Local SEO Trust-Relevance-Proximity Model

Local SEO Trust-Relevance-Proximity Model

Google Maps' three core ranking factors: Trust (external backlinks), Relevance (content and category matching), and Proximity (physical distance from searcher) — with proximity being uncontrollable and trust being the most actionable lever.

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How He Outranks 99% of Local Businesses in 14 Days
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How He Outranks 99% of Local Businesses in 14 Days
5:37
"That ranking algorithm is based on three core factors, right? Trust, relevance, and proximity. So we obviously can't ..."
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How He Outranks 99% of Local Businesses in 14 Days 5:37
How He Outranks 99% of Local Businesses in 14 Days
89:30 Mentioned at 5:37
"That ranking algorithm is based on three core factors, right? Trust, relevance, and proximity. So we obviously can't do anything about proximity... trust is Google code for links."