AI-Driven Content Devaluation

The phenomenon where ChatGPT and AI tools made content effectively free and abundant, causing Google to significantly reduce the ranking value of raw content alone, making links and other trust signals more important.

1 video Core concept Caleb Ulku
89:30
"ChatGPT made content free. There are so many tools right now where you can link open OpenAI's API with WordPress and publish 10,000 articles at a click of a button. So Google doesn't really value just raw content anymore. Not like they did before ..."