PageRank / Link-Based Authority
The foundational Google algorithm principle, originating from Larry Page's PhD dissertation, that treats backlinks like academic citations — the more trusted websites that link to a site, the more Google trusts that site.
1 video
Supporting concept
Caleb Ulku
All Appearances (1 videos)
89:30
"Google is a trillion dollar company because Sergey Brin and Larry Page had the brilliant realization to treat the internet like academic papers. The more websites, especially trusted websites that link back to your website, the more Google will tr..."