ChatGPT's Impact on Search

The November 2022 launch of ChatGPT 3.5, which Caleb identifies as the pivotal moment that changed the SEO landscape by making informational content freely generatable and signaling that non-local informational SEO was no longer a viable business model.

1 video Core concept Caleb Ulku
89:30
"Huge changes in the world of search optimization started in November of 2022... before chat GPT had come out, the focus at my agency was almost exclusively on non-local SEO... it was pretty clear even back then that informational type non-local se..."