Return on Ad Spend (ROAS)

A metric measuring the revenue generated for every dollar spent on advertising; the video argues Bing Shopping can multiply this figure compared to Google Shopping.

1 video Core concept Caleb Ulku 1 playable clip
3X Your Google Shopping ROAS
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3X Your Google Shopping ROAS
1:51
"Your return on ad spend is likely going to be multiple times higher than your Google shopping return."
"Your return on ad spend is likely going to be multiple times higher than your Google shopping return."