Focus / Caleb Ulku / Desktop vs. Mobile Conversion Gap

Desktop vs. Mobile Conversion Gap

The principle that e-commerce stores convert significantly better on desktop devices than on mobile, making platforms with higher desktop traffic more valuable for e-com advertisers.

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3X Your Google Shopping ROAS
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3X Your Google Shopping ROAS
0:57
"Almost three quarters, maybe around 70% of Google search traffic is on mobile devices. And we know that e-com stores ..."
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3X Your Google Shopping ROAS 0:57
3X Your Google Shopping ROAS
7:53 Mentioned at 0:57
"Almost three quarters, maybe around 70% of Google search traffic is on mobile devices. And we know that e-com stores don't convert as well on mobile devices."