Focus / Caleb Ulku / User Engagement Signals

User Engagement Signals

Behavioral data Google collects—such as time on page and bounce-back rate—to determine whether a URL satisfies a searcher's query and adjust rankings accordingly.

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You're thinking about your SEO Strategy WRONG! 🛑
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You're thinking about your SEO Strategy WRONG! 🛑
4:03
"They visit the fourth result, they spend 15 seconds there, they hit back, and then visit the sixth result, spend five..."
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You're thinking about your SEO Strategy WRONG! 🛑 4:03
You're thinking about your SEO Strategy WRONG! 🛑
7:28 Mentioned at 4:03
"They visit the fourth result, they spend 15 seconds there, they hit back, and then visit the sixth result, spend five minutes there, and close their browser. That's a very good sign for the sixth result."