Ahrefs URL Rating (UR)

A metric from the SEO tool Ahrefs that measures exclusively the backlink strength of a given URL, used to demonstrate that backlinks account for roughly 50% of ranking factors.

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"Ahrefs' UR is purely a measure of backlinks strength to a given URL. It measures nothing but backlinks. And that corr..."
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"Ahrefs' UR is purely a measure of backlinks strength to a given URL. It measures nothing but backlinks. And that correlation was around 50%."