Ice Cream Truck Rule
A proposal philosophy stating that clients already want the service they posted for, so freelancers should immediately demonstrate they have the skill and quality rather than convincing clients why they need the service.
2 videos
Core concept
Caleb Ulku
2 playable clips
Timeline
The Ice Cream Truck Rule | Your Upwork Sales Pi...
Land Your First Job on Upwork | New to Upwork? ...
Topic Player
The Ice Cream Truck Rule | Your Upwork Sales Pitch – Onwa...
0:00
"When you're on Upwork or any of the other freelancing platforms, no one — not a single person with the possible excep..."
Land Your First Job on Upwork | New to Upwork? Watch This!
1:23
"The ice cream truck opens the window and says, hey, I have ice cream. It's good. It's $5. So keep in mind that if som..."
All Appearances (2 videos)
"When you're on Upwork or any of the other freelancing platforms, no one — not a single person with the possible exception of your mom — is going to look at your profile unless they already want your service."
"The ice cream truck opens the window and says, hey, I have ice cream. It's good. It's $5. So keep in mind that if somebody's on Upwork, they're not looking to be convinced about how ice cream is going to improve their life."