A multi-step Upwork outreach strategy where a freelancer offers a free value item in their proposal, delivers it, and then uses that delivered value as the reason to request a phone call — rather than pitching directly.
"We call it the attraction, right? So our goal is quite simple. We send a cover letter... offer the client something of value... Then when you offer to get on the phone with them, you're not saying, hey, get on the phone so I can pitch you."