Upwork Fees as Marketing Budget
A reframing of Upwork's fees not as a cost penalty but as a combined referral fee and marketing expense, since Upwork handles client acquisition that freelancers would otherwise pay for separately.
1 video
Core concept
Caleb Ulku
1 playable clip
Timeline
Upwork Fees: Are They Worth It?
Topic Player
Upwork Fees: Are They Worth It?
1:52
"Think of Upwork fees not as a fee but as a combination of a referral fee that you would pay out and your marketing bu..."
All Appearances (1 videos)
"Think of Upwork fees not as a fee but as a combination of a referral fee that you would pay out and your marketing budget, because you don't really have to pay for all the other things associated with landing clients when you're using Upwork."