Focus / Caleb Ulku / Authority Sculpting

Authority Sculpting

A formerly used SEO manipulation technique where webmasters would nofollow most links on a page to concentrate all authority into one specific dofollow link, which Google patched to prevent abuse.

1 video Core concept Caleb Ulku 1 playable clip
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Nofollow VS. Dofollow ๐Ÿ”
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Nofollow VS. Dofollow ๐Ÿ”
4:36
"This is an update that Google rolled out years ago to prevent people from authority sculpting. It prevents you from b..."
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Nofollow VS. Dofollow ๐Ÿ” 4:36
Nofollow VS. Dofollow ๐Ÿ”
5:55 Mentioned at 4:36
"This is an update that Google rolled out years ago to prevent people from authority sculpting. It prevents you from being able to give all the authority to one link by making all the other links nofollow."