Money URLs
The key pages on a website that a site owner most wants to rank in search engines, which should be kept out of the nav bar to allow internal editorial links to effectively pass authority to them.
1 video
Core concept
Caleb Ulku
1 playable clip
Timeline
Nofollow VS. Dofollow ๐
Topic Player
Nofollow VS. Dofollow ๐
5:20
"So few of the URLs that you want to rank, your so-called money URLs, don't put those in the nav bar because it's goin..."
All Appearances (1 videos)
"So few of the URLs that you want to rank, your so-called money URLs, don't put those in the nav bar because it's going to make it exceptionally difficult to pass internal link authority to that URL."