Local vs. Non-Local Traffic Problem

The failure mode where an SEO agency drives high volumes of non-local organic traffic to a local business, which does not convert into customers and represents a misalignment with client goals.

1 video Core concept Caleb Ulku 1 playable clip
Reviews are NOT important for local SEO?
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Reviews are NOT important for local SEO?
12:44
"They came to us, they had 100,000 visitors a month from Google... The problem is none of those visitors were local. N..."
"They came to us, they had 100,000 visitors a month from Google... The problem is none of those visitors were local. None of those visitors turned into local customers. Their biggest competitors were things like WebMD."