0:00
[Music]
0:00
We're going to get there.
0:10
All right. Yes, we look live. So now I'm
0:14
going to go ahead and record.
0:17
Excellent. All right. Well, welcome.
0:19
Welcome everyone. It is the first Monday
0:22
of October. So it's the first Monday of
0:26
the fourth quarter of 2025. It is
0:28
October 6th at 1 p.m. Central. Welcome.
0:32
Welcome. Hopefully I got rid of all of
0:35
the AI bots. If there are any of you AI
0:39
bots still there, please identify
0:40
yourselves so I can kick you out. Um,
0:43
but beyond that, no worries. Um, all
0:46
right. So, we're going to do things a
0:48
little bit differently today is my plan.
0:51
Um, I posted about it in the AISO
0:54
mastery group. I thought rather than go
0:57
through just a general Q&A where
1:00
everyone can ask whatever questions they
1:02
want, which if you guys like that, we
1:04
can do that again uh for the next one of
1:06
these sessions. I thought it might be
1:08
interesting instead if we did a handful
1:11
of deep dives. Um can I is there like a
1:15
mass mute everyone but mute all click.
1:20
Excellent. Okay, so I just muted
1:22
everyone. Excellent. So, um, and I'll
1:25
unmute you if you if you raise your hand
1:27
when it's your turn. Uh, we'll we'll get
1:29
through that as as we get there. But
1:30
anyway, um, so I thought that it might
1:34
be more interesting if instead of doing
1:36
a bunch of, you know, Q&As's all over
1:39
the place, ask Caleb whatever you want.
1:42
Uh, if instead of that we did a series
1:45
of deep dives. So, the most equitable
1:50
way to do that, as I posted in the
1:52
group, is we have about 90 minutes,
1:55
maybe 100 minutes or so. So, I figured
1:57
I'd give 10 minutes or so per person to
2:01
the first 10 people who tried to join.
2:04
And I did make note of who those people
2:07
were. And my plan is to just go through
2:09
them in order. Uh, I'll hit through 10
2:13
people. If you know these, if the people
2:16
I wrote down initially aren't here, uh,
2:19
feel free put your hand up. If we have
2:21
extra time, I'll start working through
2:23
the people with their hand up. U, maybe
2:25
it takes less than 10 minutes and then
2:27
we'll go on. So, if you have something
2:29
that you like a a question that you
2:32
really want answered, uh, put your hand
2:34
up. No promises that we'll get to you.
2:36
That's not the focus. We're not doing an
2:38
overall Q&A. Uh, but when it's your
2:41
turn, uh, and Mark, you're on the list
2:44
of 10, so you don't need to put your
2:45
hand up. Uh, yeah. Uh, Sarah, you're not
2:49
on the list of 10, so you can keep your
2:51
hand up. Perfect. Um, so the and John R,
2:55
you are on the list of 10, so you're
2:57
golden. So, the plan is when uh it's one
3:00
of the 10 um I'm going to unmute you and
3:03
then you can we can have a conversation
3:06
for 10 minutes about an SEO topic that
3:10
you want. We can do a dive on your
3:12
website. Uh you can ask questions. You
3:15
can ask me about my dog's name if you
3:17
want. I think I said that in the post.
3:19
Whatever you want to talk about for
3:21
about 10 minutes and once that 10
3:23
minutes is up, we'll move on to the next
3:26
person. Is there a timer function built
3:28
into Windows? There should be, right? It
3:30
would be kind of ridiculous if there
3:31
weren't. There is. Excellent. So, I'm
3:33
going to I have my 10-minute timer ready
3:35
here in the background, and we'll just
3:38
go through um and we'll see how this uh
3:42
how this feels. And if you guys hate it
3:44
and this is the worst thing imaginable,
3:46
let me know in the group and then we
3:48
won't do it again. And if you guys if
3:49
you think this is incredible and
3:51
valuable and useful, let me know in the
3:53
group and then maybe we'll do it again,
3:55
right? I'm just trying something new. I
3:56
thought this might be more interesting
3:57
than a straight up Q&A. Um but if not,
4:01
then uh then not, right? We'll we'll
4:04
figure it out. So, let's start. Um I'm
4:07
not going to give the whole list
4:08
straight away. But the first person who
4:10
joined, and this poor individual joined
4:12
about 10 times because I kept closing
4:14
Zoom and opening Zoom and trying to
4:16
figure it out, is Mr. Peter Ball. Is
4:19
Peter still here? There's Peter. So, I
4:22
can
4:24
unmute
4:26
Peter. Can I unmute Peter?
4:28
>> Yeah, I think you did.
4:29
>> There. You're Peter's unmuted. All
4:31
right, man. What you got for me? Let's
4:33
I'm going to hit the timer.
4:35
>> My video uh feed is off because I'm at
4:38
work. So,
4:39
>> no, no problem. No problem.
4:40
>> I'd like you to have a look at my
4:42
website, specifically the the homepage
4:46
and one other page. What I'm struggling
4:48
with is the long form content. I'm going
4:51
back and forth with the developer to try
4:53
and and get it's not the actual content
4:56
I'm concerned about. It's the layout so
4:58
that it makes sense.
5:00
>> Okay. Layout is and market suite. You're
5:02
on the 10. So go ahead. Give me a URL or
5:05
share screen whichever you prefer.
5:07
>> I'll give you the URL. If I can just say
5:09
it, that'd be great because I'm on a
5:11
phone.
5:12
>> It's cleardesign.com.
5:21
Clear path. So this is Waterlue website
5:24
design. That's the website.
5:26
>> That's right. Yeah.
5:27
>> Excellent. So let me share so we're all
5:31
looking at it. Everyone can see
5:32
hopefully.
5:34
>> Cool. Yes. All right. Okay.
5:36
>> So what happened?
5:37
>> Go ahead. What what happened was I hired
5:39
a a a dev to create a custom Elementor
5:44
uh site and it came all he I think
5:48
modeled it after templates or whatever
5:50
because it's all chopped up and the uh
5:54
the the headings make no SEO sense. The
5:58
content is seems to be all choppy.
6:01
So before I go back to him, I just like
6:03
to get a sense of what you think about
6:05
it. The other page to look at is the
6:08
internet marketing page. The site
6:10
structure is is not correct, but he did
6:14
the internet marketing page quite
6:16
differently in that there were blocks of
6:18
text.
6:20
>> All right. So, this is the phone number,
6:21
right?
6:22
>> Well, it it it's just a dummy phone
6:24
number, right?
6:25
>> That's a Okay, because I'm assuming your
6:26
address really isn't 1234 Malibu Street,
6:29
California. That's a hell of a
6:30
>> No, all of this is is is just dummy
6:33
stuff. So,
6:34
>> no problem. Okay. So, the way that I'm
6:37
going that I look at a website for the
6:39
first time, I'll review this one just
6:41
like I would review any website that I
6:43
looked at for the first time. The first
6:44
thing I'm almost always going to check
6:46
is the title tag. So, you have waterlue
6:49
website design. Now, I do not think
6:52
website design is a Google business
6:54
category. Let me see if I can verify
6:57
Google business category list. Um,
7:01
because I I don't think that is a
7:03
category. So, usually we want the
7:06
primary category
7:08
uh as in the title tag website designer
7:13
is in is a category. Uh so I'm guessing
7:18
you're going to use website designer or
7:20
something similar to that. So that's
7:22
that's the first one is we just want to
7:24
make sure that we're actually matching
7:26
the primary category in the title tag.
7:29
Now you are hitting the primary category
7:31
in the H1 website designer. So that's a
7:34
thumbs up. We got the city name here. So
7:37
you could tell me, hey Caleb, you told
7:39
me I don't need to match the exact uh
7:43
primary category in the title tag if I
7:45
have it in the H1 and I'm retheing it.
7:48
And then I'd be like, sure, Peter, that
7:50
makes sense. This looks like you're
7:52
retheing website designer to website
7:54
design. If that's what you're doing, no
7:55
problem.
7:56
>> No, I'm not. It's just an oversight in
7:58
terms of the title.
7:59
>> No problem. Uh so then the other things
8:01
that I'm going that I quickly look for
8:02
is a GBP embed. There obviously isn't
8:04
one, but this is a dummy. So maybe
8:06
that's something that you'll add right
8:08
here. Uh the GBP embed is usually super
8:11
easy to do. Um Google provides uh the
8:15
embed code.
8:17
>> Yeah, there's no GBP at this at this
8:19
point.
8:20
>> Yeah. So you'll need a GBP, right? The
8:22
we talk about local SEO. Uh really what
8:25
we're trying to do is rank the GVP
8:27
higher. That's our one and only goal. So
8:30
we definitely want to make sure that we
8:31
have a GVP and we want to do the embed.
8:34
Uh I am impressed. I did not expect for
8:36
a dummy site. I did not expect to see
8:39
local business schema. So that's
8:41
exciting to see. Obviously the same as
8:44
uh you're going to want to make sure
8:45
that you actually put the URL. Again,
8:47
you may not have them because this is a
8:49
dummy, but just same as Facebook. What
8:52
you're basically doing is telling Google
8:54
and chat GPT that your website is the
8:56
same as Facebook. And obviously, sorry
8:59
Peter, you're not Mark Zuckerberg. This
9:01
is not the same as Facebook. Um, so
9:04
you're definitely going to want to put
9:05
the actual link to the Facebook profile
9:07
here, not just the general Facebook. Uh,
9:10
I'd also love to see more services on
9:12
here. Generally, for this local business
9:14
schema, I'm going to put all of the
9:16
service schema that h that you have on
9:18
the website under that local business
9:20
schema. Um, the re review schema not
9:23
super critical. I'd love to see
9:25
organization schema, website schema, but
9:28
overall local business schema, that's
9:30
pretty good. But you asked very
9:31
specifically about the design of the
9:33
site, and I don't really have any issues
9:35
with the design. I think the design is
9:36
is fine. Like, um, I'm not a website
9:39
designer, but I think this would be
9:41
would be fine. I might prefer to see
9:43
like a form fill or something above the
9:46
fold. Um, I I also, so typically when
9:51
when we're looking at websites, right,
9:52
we have the title tag, which is
9:54
critically important. We have the H1,
9:56
which is critically important. The other
9:57
couple of factors that I talked about,
9:59
but below the H1 or in the first
10:03
paragraph of text, the real focus needs
10:06
to be on goal completion as quickly as
10:09
possible. So when I say that, what I
10:12
mean is we want to uh have the first bit
10:15
of paragraph content incredibly laser
10:19
focused on creating the conversion
10:22
action, the goal action that you want
10:24
someone to do when they land on your
10:27
website. Okay, so that's what I would
10:30
say here. I mean, obviously it doesn't
10:32
look like the content is done yet. Uh,
10:34
and obviously it's not done here yet
10:36
either, but that's part of what I would
10:38
think about is, you know, if you have
10:41
three sentences, uh, to convert someone
10:44
who landed on your page because they
10:46
searched for website designer, what
10:48
would you say to them in those three
10:49
sentences? And that's really the way to
10:52
think about the first non-heading
10:54
content on the website. Beyond that,
10:57
right? So when we think about the
10:58
subheadings and I know there are a bunch
11:01
of secondary categories that Google has
11:03
that are really close to website
11:06
designer right there's a lot of online
11:08
uh digital marketing type categories. Um
11:12
so you can have this one uh you can have
11:14
something like this that again talks to
11:16
the person who lands on it. You can have
11:18
something this that talks to the person
11:20
who lands on it. No problem. I don't
11:22
mind something like this. But at some
11:23
point uh maybe here, maybe later, at
11:26
some point, we need to start focusing
11:29
our subheadings on the secondary
11:31
categories. Uh and we want to use the
11:33
exact match secondary categories on the
11:35
GBP to make sure Google knows that this
11:39
website is the it matches the GBP,
11:42
right? That everything matches,
11:43
everything agrees with with each other.
11:45
Uh so we have the same subheadings uh
11:48
and the same core services mentioned on
11:51
the website that are on the GBP and you
11:53
do have internet marketing services
11:55
waterlue. Uh so yeah maybe something
11:57
like this is where you start to do it.
11:59
So this is I mean without like a list of
12:02
your planned secondary categories and
12:04
services in front of me. Uh it's tough
12:06
to know for sure but like I don't see
12:09
anything terrible about this. Like what
12:11
makes you worried about it? Well, if you
12:13
look at the internet, well, because the
12:15
content is all chopped up. So, if you
12:18
look at the internet marketing page,
12:20
he's done quite a different job there in
12:22
terms of having blocks of text.
12:24
>> Yeah. So, what we would do here is
12:26
obviously you'd have a block of text, 50
12:28
to 75 words, and you'd have a link over
12:32
to this internet marketing deeper page.
12:34
That's how we structure the core 30,
12:36
right? This is a secondary category
12:37
page. We're going to have a link to it
12:39
from the the GBP. Uh, and what you mean
12:41
when you say chopped up, you mean this
12:43
is just longer content?
12:45
>> Well, I I meant really at the beginning
12:48
uh of the page where you pointed out
12:51
those three sentences. we've got the uh
12:54
on the homepage uh the you you know the
12:57
title the heading and then then the the
13:00
content that I had given him is just
13:02
divided between those first two
13:04
sentences and then
13:06
>> in the uh um
13:08
>> yeah yeah I mean obviously like starting
13:10
here with with this phrase and then
13:12
finishing it down here I just that's
13:14
just bad right like I'm assuming that
13:16
that's going to be fixed that's that's a
13:18
clear error
13:20
>> well I had given him the error is yeah,
13:22
I'm going back to him and saying this is
13:24
not what I wanted. And so really, uh, if
13:27
you're saying that the layout is fine,
13:29
it's just a matter of of putting the
13:31
text in the right place, then what I've
13:34
said to him is, I think it needs to be
13:36
redesigned so that the blocks of text
13:39
look more like the internet marketing
13:40
page, that they make sense that
13:44
>> I don't stress too much about website
13:45
design. Uh, honestly, like the design is
13:48
is fine. I mean, it's not like the best
13:50
looking website I've ever seen, and I've
13:52
also seen a lot of websites that look a
13:54
lot worse.
13:55
>> I mean, I I would just, you know, we
13:57
have to make sure that the content
13:58
actually makes sense. If you want more
14:00
stuff here, then that's fine. But I
14:03
probably wouldn't start with with a
14:06
story about yourself.
14:07
>> No. Right.
14:08
>> People don't like people love talking
14:11
about themselves, thinking about
14:12
themselves. So you want to make this the
14:14
first like, hey, this is why you should
14:16
contact me about the person who just
14:18
landed here and not about you, right?
14:22
Like this is story about why you started
14:24
it. Great. But I would put that lower
14:26
and I would start here by, you know,
14:29
goal completion. Why should they contact
14:31
you?
14:32
>> Yep. Okay. Okay. That's great. Thank
14:35
you.
14:36
>> Awesome.
14:37
>> Absolutely. Well, hey, perfect timing.
14:39
There's the 10-minute timer. So, let's
14:41
go on to the second person. If I can
14:43
figure out how to stop the timer. Now
14:45
it's just Oh, dismiss. I found it. I
14:48
found the box. Don't worry. All right.
14:49
So, second one. Uh, Ryan, Mr. Ryan
14:53
Stevens. Let me see if Ryan is here.
14:59
Why can't I just find a list of
15:02
And the problem is Ryan can't say
15:04
anything because he's muted. Oh, there's
15:06
Ryan. I found him. Unmute.
15:11
All right, Ryan. what you got, man.
15:13
>> Hey, thanks, Caleb. Uh, man, I'm brand
15:15
new to your school community. This is my
15:17
very first ever Zoom. So, uh,
15:20
>> hey, well, good timing getting in there.
15:22
Number two.
15:23
>> Yeah. Uh, man, I have a um really just I
15:27
don't want to take too much time because
15:28
there's others here. I'm growing and
15:30
learning, so I want to let others talk.
15:31
I have a just a quick question. Um,
15:33
>> let's do it. We had an SEO guy that um I
15:36
let go a year ago when I started
15:38
learning and taking all this over and he
15:40
did the super super old school sketchy
15:42
SEO where he deployed like hundreds of
15:45
location pages on our website.
15:47
>> Gotcha. Sure.
15:48
>> Each each page is like best roofer
15:50
Keller Texas. Roof inspection Keller
15:52
Texas like and it's for like 20
15:54
different cities and tons of keywords.
15:56
Um, what is the best way to go about
15:59
dealing with the old work that was done
16:01
so that I can avoid should I be worried
16:04
about that cannibalizing the work that
16:06
I'm going to do ahead in the future with
16:08
learning from you? Should I delete those
16:10
pages? Should I de-index those pages?
16:12
Like what's the right thing to do with
16:14
all those old some of them rank, some of
16:16
them don't? It's kind of a mess. I I
16:18
think that's my question.
16:19
>> Yeah. So, that's a good question. So
16:21
when we take over for uh when a new
16:24
client comes to us, we take over their
16:25
website, you know, very rarely is it set
16:28
up everything perfect and happy, right?
16:30
Most of the time we come and take over a
16:32
website and it's a bit of a mess. Um so
16:36
the first thing all of those city type
16:39
pages what you just described uh Google
16:41
basically rolled out an update in August
16:45
um to try and reduce the number of those
16:49
city pages that were in its index
16:51
because
16:53
they Google thought those pages counted
16:55
as spam which it pretty much does to be
16:58
honest. Um, one massive impact of that,
17:01
Angie's List, um, other companies like
17:04
that that were basically selling leads
17:06
to contractors and their plan for
17:08
ranking for getting those leads was
17:10
getting those city pages uh, higher on
17:12
the organic uh, they got decimated. I
17:15
have um, multiple clients who used to
17:18
buy leads from Yelp, from Angie's List,
17:20
from Thumbtac, uh, from Bark, from a lot
17:23
of different companies that were
17:24
following that type of approach. and the
17:26
number of leads that they were buying.
17:28
They used to blow through their entire
17:29
budget in a week and a half to two
17:31
weeks. Now they're going through the
17:32
whole month and consuming maybe a third
17:35
of their total budget. Uh Angie's just
17:38
isn't getting any leads anymore because
17:39
Google updated those city pages and and
17:41
crushed them. Okay. So, what the
17:44
approach that we take uh first of all is
17:47
we're always going to run a rank map
17:48
first, right? So, you talked about
17:50
cannibalization. Um, whenever somebody
17:52
says something like that, I always have
17:54
to immediately stop them and say, "There
17:56
is no concern of cannibalization.
17:59
There's no concern for duplicate content
18:02
because we're not trying to rank
18:03
individual URLs. Everything that we're
18:05
trying to do is provide a topical and
18:08
geographical relevance to the GBP to get
18:11
it to rank farther and farther away from
18:14
the GBP address. So, there's no
18:16
cannibalization concerns because we're
18:18
not ranking individual URLs. We're
18:20
ranking the GBP. So, the first step is
18:22
run a GBP rank map, right? What does
18:24
that rank map look like? Is it a mess or
18:27
does it look pretty good? Um, and that
18:30
obviously is going to determine a lot of
18:32
our path forward. Uh, if it's a mess,
18:35
and when I say mess, that is typically
18:38
we're seeing 20 plus very very close to
18:41
the GBP address. And then it doesn't
18:43
really get better than that. Like I have
18:46
looked at multiple GBPs where uh there's
18:49
one that I was just looking at yesterday
18:51
and they're trying to rank for Austin
18:53
tour, right? This is not a competitive
18:56
keyword. Uh of the top three ranked GBPs
19:00
for Austin tours, two of them don't have
19:03
websites. Okay, this is how low the
19:05
competition is. But this particular
19:07
website, he has 350 indexed URLs and he
19:11
is ranked 20th in his lobby. and he
19:15
doesn't get better. It's 20 plus
19:17
everywhere. So, this is obviously a
19:19
disaster. The website is a mess. Um, so
19:23
then it's just like, okay, go into the
19:24
search console and the important thing
19:26
that you're looking for in the search
19:27
console for local is the uh index
19:30
report. So, if you go in and look at the
19:32
index report, Google will tell you here
19:34
are all the URLs I've indexed, which is
19:36
great and you can feel happy about
19:38
yourself. But what's most important is
19:40
Google will tell you here are all the
19:41
URLs I don't have indexed. And
19:44
critically, Google will tell you why it
19:46
hasn't indexed those particular URLs.
19:48
Okay? And most of the categories you
19:51
don't need to worry about too too much.
19:53
Uh the rule of thumb we use is we want
19:56
to have usually more indexed URLs than
20:00
not indexed. So if you have a 100
20:02
indexed URLs and 80 not indexed, you're
20:05
probably okay, right? We don't really
20:07
worry about crawl budgets and things
20:09
like that until we get into the
20:11
thousands and thousands of URLs. So,
20:13
local business websites don't really
20:15
worry about that with the exceptions of
20:17
two categories I'm going to hit on. It's
20:19
um discovered, not crawled, and that's a
20:23
bad one. That's that's Google saying,
20:25
"Hey, we know that URL exists, but I I'm
20:28
not going to crawl it. I don't think
20:30
it's worth it. I'm not going to crawl
20:31
it. I'm not going to look at that URL."
20:33
That one's pretty bad, but it's not as
20:34
bad as the worst one. The worst category
20:37
is crawled, not indexed. Okay. Uh that
20:41
is Google bot saying I found the URL. I
20:44
looked at the URL and I have decided
20:47
that it is of so low value that no one
20:50
who ever uses Google ever will ever find
20:53
value in it. So I'm never going to show
20:55
it to anybody. Okay? So look into your
20:58
Google index and see how many you have
21:01
in discovered not crawled and crawled
21:04
not indexed. If those are big numbers,
21:06
then basically anything in that those
21:09
categories needs to be deleted, needs to
21:11
be no indexed, needs to be improved. You
21:13
need to add images to it. You need to
21:15
improve that content in some form to
21:18
convince Google to show Google that it's
21:20
actually valuable so it starts to go
21:22
through and index them. And that's
21:24
something that we'll do for pretty much
21:26
any client, right? And if it's indexed,
21:29
if it's ranking, well, we'll usually
21:32
leave it alone, right? Because if it's
21:34
ranking, especially for non-branded
21:35
terms, if ranking for branded terms, who
21:38
cares, right? Any any idiot can rank for
21:40
not for branded terms, that's not an
21:43
impressive feat, right? They'll be like,
21:44
"Oh, look at how good I am at SEO. I
21:46
ranked this client for snow removal
21:48
Miami." Like, okay, good for you. That's
21:50
great. Uh, ranking for branded terms is
21:53
not impressive. So, if it's if it's
21:55
ranking and getting traffic for
21:57
non-branded terms, then I would leave it
21:59
alone. That's Google saying, "I trust
22:01
this website enough to send my users
22:04
over to it." Um, so if it's ranking, I
22:07
usually don't touch it. Uh, if it's not
22:10
ranking, then I consider, okay, maybe we
22:12
need to combine, to merge, uh, to prune.
22:16
And if it is, uh, discovered not
22:18
crawled, or especially if it's crawled,
22:20
not indexed, that's where we're going to
22:22
start to get really aggressive in terms
22:23
of deleting, no indexing, getting rid of
22:26
stuff. But starting of course with a
22:29
local rank map. If the local rank map
22:31
looks pretty good, uh I'm going to be a
22:34
lot more judicious in terms of deleting
22:36
content. Right? So when I say pretty
22:38
good, so if if you know they're in the
22:40
top three, right on their main dot, like
22:42
right on the address, and then maybe
22:44
they're in the top three a mile or two
22:46
away, and then it turns yellow, turns 4,
22:49
5, 6, then 7, 8, 9, then we're maybe
22:52
like seven or eight miles away, and
22:54
we're in the 15, and then it finally
22:56
turns red if we're, you know, 10 miles
22:59
away. That's a pretty good rank map.
23:01
That's a rank map that like when
23:03
somebody comes to me and says, "Hey, I
23:04
need help with SEO." and I look at the
23:06
rank map and it looks like that, I'm I'm
23:08
throwing a little party for myself
23:09
because that's something that we can
23:10
just crush. Google already trusts it,
23:13
knows that they do that service. We just
23:15
need to provide a little bit more
23:16
relevance, a little bit more trust, and
23:18
it's going to be amazing. Uh, if that's
23:20
what your rank map looks like, again,
23:22
you can go through the index, delete the
23:24
crawl not indexed, stuff like that, but
23:27
really it's just, man, blowand go core
23:30
30. Uh, find those local trust links.
23:33
Uh, you're going to be golden. So, it
23:35
really depends where are you starting
23:36
from, how much does Google hate your
23:38
website, what does your current rank map
23:40
look like to decide, you know, what do
23:42
we want to do as the path forward? Is
23:44
that am I making sense, Ryan?
23:46
>> Yeah. And I just checked while you were
23:48
talking, too. We have we have um 443
23:51
indexed pages. Um we have 23 that are
23:55
crawled, not indexed. So, 443 indexed,
23:58
23 crawled, not indexed. We have 92 that
24:02
are discovered currently not indexed.
24:04
And I think
24:04
>> yeah, those are big numbers, right? Like
24:07
generally discovered and crawled not
24:09
indexed. I like to see those as less
24:12
than 5% of the index total. Uh so
24:15
especially your discovered not indexed
24:17
and your crawled not indexed. Uh those
24:19
are pretty interesting sign that if I'm
24:22
looking at that, Google thinks your
24:24
website is full of spam. So get get rid
24:27
of that stuff and work on um
24:31
these alone and work on the new stuff
24:33
going spammy city pages that we know
24:35
Google hates because they literally just
24:37
did an algorithm update and they're
24:39
calling it those two categories. I would
24:42
that my first step would be I'm I'm
24:44
deleting that Like I'm getting rid
24:45
of it and then I'm gonna start working
24:48
on the rest of the website.
24:49
>> Okay. Awesome. Thanks, Caleb.
24:51
>> Awesome. Cool. Absolutely. All right.
24:54
Thank you, Ryan. So, let's see. Gary
24:56
McIll, Mr. Gary, hey, there you are. I'm
24:59
going to hit ask to unmute. How you
25:02
doing, Gary? What you got?
25:05
How's it going? Um, I've had a uh
25:09
website that has been
25:12
going downhill for quite some time, and
25:14
I've been trying to figure out why. And
25:17
>> part of the problem is that I think that
25:19
I keep on changing stuff. Um, so I just
25:23
>> Google does hate change. It does. Um, so
25:26
I'm just trying to get it to a point
25:27
where I can just leave it kind of and
25:29
let it do its thing. But I don't think
25:31
that it's being I don't think that my
25:33
changes that I did were very positive.
25:36
Um,
25:38
>> okay.
25:43
>> Here's the website. I'll put it in the
25:45
chat.
25:46
>> Oh. Uh, excellent. There it is. Castle
25:50
Rock Plumbing. But then, you know, uh
25:53
what was it called? Probably in on
25:56
September, you know, I was ranking for
25:58
34 keywords, had
26:02
um two or three in the top 10, and
26:06
before that it was a little bit better,
26:07
but it's just been going downhill ever
26:09
since. Um I added uh one of the bigger
26:13
updates I did was I added the um pillar
26:16
pages for like gas installation service
26:19
for my to match my GBPs. Um
26:23
so yeah, I just added some content and
26:26
stuff and just been trying to figure out
26:28
um how to get it better ranking without
26:32
touching it too much.
26:35
Castle Rock. Oh, so you just have a
26:37
generic business name. You're in Castle
26:38
Rock, Col, Colorado.
26:40
>> Mhm.
26:42
>> All right.
26:45
How's Castle Rock? Is that a nice place?
26:47
>> It's beautiful.
26:49
>> I imagine it is. It's in It's in
26:51
Colorado. Isn't everywhere in Colorado
26:53
beautiful
26:54
>> mostly? Yes.
26:58
>> Yeah. All right. I'm trying to locate
27:00
the GBP here. There it is. I just found
27:02
it. Excellent.
27:08
all right. So, let us I'll hit run scan.
27:11
Let's take a look. I will share.
27:14
Uh, is it this one?
27:17
Yes. All right. Cool. All right. So,
27:19
here's your
27:21
um
27:23
website. I don't know why I lost the
27:25
word website. No problem. Uh, Plumber
27:27
Castle Rock. Very cool. So, you got your
27:30
uh primary category and city name in the
27:32
uh in the title tag. Uh and the H1. Hey,
27:37
plumber Castle Rock. We got it again.
27:39
Perfect. Uh I checked schema. You got
27:41
your plumber. Uh you got breadcrumb
27:43
website FAQ. Uh great. Uh underneath
27:46
here. Yep. You have your profiles
27:49
address. You have a the area served
27:53
opening. Yeah, this looks pretty good.
27:55
You have all of your services, man.
27:57
Okay, we're we're golden here. This is
27:59
good-look schema, man.
28:01
>> That I did that like a week ago. It's
28:03
not it has not been like that.
28:05
>> Oh, well, hey, it looks great. So, uh
28:07
and you know, schema schema is one of
28:09
those things. It's it's good to do. It
28:11
doesn't take long to do it. You should
28:12
always do it,
28:13
>> but it also like it's not like a huge
28:16
needle mover if I'm being honest. Uh it
28:18
it it's more important for uh the AI
28:22
systems than it is for Google. Uh, and
28:25
when I say AI systems, I guess I mean
28:27
very specifically chatgpt. Uh, Google's
28:29
AI overview weirdly seems to just ignore
28:32
it, but anyway. All right. Uh, so we
28:34
have some, uh, services here. We got
28:37
call to action. Okay. Here we have some
28:40
links. Nope. Telephone. Okay. So, this
28:42
is a link over to another service page.
28:46
Get quote. Get quote. These look like AI
28:49
generated. Uh, this looks Are these AI
28:52
generated? They look AI generated. some
28:54
of them. Yes.
28:55
>> Yeah, no problem. Um, and when you when
28:58
you use the AI generated images, you
29:00
remove the from the uh meta data, you
29:04
remove the AI, right?
29:07
>> Um, some of them are they're not AI,
29:09
some of them are stock photos that I
29:11
>> Okay, so don't use stock photos on
29:14
websites because Google knows they're
29:16
stock photos, right? Remember that
29:17
Google has the reverse image search. So,
29:20
if you use a stock photo, Google knows
29:22
it's a stock photo because with its
29:24
reverse image search technology, it can
29:27
detect that it's a stock photo. It
29:29
appears on stock photo websites. So,
29:31
that's one of the first things I would
29:33
do. If you have any stock photos, just
29:35
get rid of it. Like, don't use stock
29:37
photos. Um,
29:39
>> can I no index the stock photo or that
29:41
won't work? the well so the way that
29:44
Google works uh right is the Google
29:47
mobile bot is going to crawl the website
29:49
and render it in the most recent version
29:51
of Chrome um obviously you can no index
29:54
the whole page but I don't think you'd
29:56
want to do that I don't know if you can
29:57
no index an individual photo or not I
30:00
mean that seems like more than just
30:02
having AI generate a replacement image
30:04
to me
30:05
>> okay
30:07
>> but when you do have AI generate an
30:10
image most AI image generators is going
30:12
to put the fact that it was generated by
30:15
AI in the meta data. So what you want to
30:19
do is have AI generate the image, then
30:21
screenshot the image and then use that
30:24
screenshot as the version you upload,
30:26
not the actual one that AI generated.
30:29
That'll clear out the meta data. Um, a
30:32
lovely FAQ. Uh, did So where did the FAQ
30:36
come from?
30:37
>> Uh, P I A some of them. um uh that I
30:43
have been coming across recently.
30:46
>> Yeah. So, another good source uh for FAQ
30:49
type questions, there's a a prompt in
30:51
the modern SEO classroom that will have
30:54
uh chat GPT or claude um basically find
30:59
questions that people are actually using
31:02
uh or actually asking in uh Reddit or
31:05
other local forums. Uh, the PAAA
31:07
questions are great, don't get me wrong,
31:10
but we found that they're less effective
31:12
than they used to be. Uh, because so
31:15
many mediocre SEOs are just grabbing the
31:18
paas and running with it. Um, so just
31:21
grabbing some of those questions from
31:23
Reddit, we know Google loves Reddit, uh,
31:25
can also be helpful. Um, ooh, this is
31:28
brutal. Boy, that is that's a brutal
31:30
rank map. Um,
31:33
>> uh, all right. So,
31:36
we'll just check how big the site is. We
31:38
have 31. Okay. And then I can visit the
31:43
website for uh that's not what I want.
31:45
What I what I like to do, I like to sort
31:47
it by top three. Um and then I will
31:50
visit the This is Lead Snap, by the way.
31:52
You can use whatever tool you want. This
31:54
is the one we use. Oh, wow. This guy
31:56
doesn't even have a website. He's just a
31:58
GBP. No problem. And he's just a GBP.
32:01
All right. So, the winner
32:03
>> Yeah. because before I I mean, my client
32:07
was getting about
32:08
>> 30 calls, 50 calls from this site about
32:11
two months ago and it's been just going
32:12
downhill ever since.
32:20
And he has 251. So, the two that have
32:23
websites that are ranked ahead of you
32:25
have much larger websites than you have.
32:28
And honestly, when I look at the size of
32:31
a website, uh 31 is pretty small for a
32:33
plumber. Plumbers is usually a pretty
32:35
competitive space. Um yeah, you can see
32:39
keyword difficulty. I hate keyword
32:40
difficulty, but we're sitting at 44. If
32:42
I ran something like um if I ran uh one
32:47
for plumber Castle Rock,
32:50
it should pull it up again. Can I can I
32:52
remember?
32:55
H
32:58
um so the good news is right with the
33:03
rank map the way it looked you do have
33:06
some topical relevance with Google
33:10
that's the one you do have some topical
33:12
relevance it's not 20s everywhere right
33:19
>> and I hate doing competitor
33:23
uh analysis competitor comparison
33:25
And the reason for that I just showed
33:27
you, right? Of the top three, two of
33:30
them don't even have websites attached
33:32
to them, right? How how terrible is
33:34
that? Um, so the the how can we if they
33:38
don't even have websites attached, how
33:39
can we decide what to possibly do to
33:42
outrank them? And what I said earlier
33:45
about goal completion is one of the
33:47
reasons that happens, right? when you're
33:49
ranking in the top three, there's a lot
33:51
of positive momentum behind keeping that
33:54
rank position. So, what what I mean by
33:57
that is if you show up in the top three
33:59
and you answer the phone and people
34:01
don't call other plumbers, right? So,
34:03
goal completion for local business, what
34:05
that means, uh a you Google user calls
34:08
the number, you answer the damn phone,
34:10
which is such a challenge for so many
34:12
business owners. you answer the phone
34:14
and you provide good customer service so
34:16
they don't call a different GBP, right?
34:20
If they have to call the second place
34:22
GBP or the third place GBP or all of the
34:25
other places of GBP, that's bad goal
34:27
completion. That's a signal to Google
34:29
that you did not help them with their
34:31
query. But if you always do that, right,
34:34
if you consistently provide good goal
34:37
completion, that is like more powerful
34:40
than any SEO metrics that we could ever
34:43
look at. So, one of the reasons we don't
34:45
do competitor analysis or at least like
34:47
deep competitor analysis is the thing
34:49
that's most important to Google, goal
34:51
completion, is something that we have no
34:53
line of sight at. I can't look at these
34:56
top websites and decide if they have
34:58
good goal completion, what their missed
35:00
call rate is, what their bounce rate is,
35:02
all of these other aspects that I can't
35:04
see. So, because I can't see it, how can
35:07
I do competitive research on it? Right?
35:10
So, if I'm looking at a rank map like
35:12
this and even indeed the worst looking
35:14
one that I ran first, um my path
35:18
forward, especially with a website that
35:20
has 30 URLs on it, I'm going to start
35:22
building topical relevance with the core
35:25
30, right? I'm going to make sure that
35:27
your GBP has the a solid primary
35:30
category, solid secondary categories,
35:32
solid services, and then I'm going to
35:34
build out a core 30 that mimics that GBP
35:37
structure. uh gets the website size up.
35:40
I'm going to have that internal linking.
35:42
Uh I'm going to source external links to
35:44
the new pages. I'm going to make sure
35:45
I'm a member of the local chamber of
35:47
commerce. Uh honestly, like this name of
35:50
the business feels very spammy. It feels
35:52
like a rank and rent. I don't know if it
35:54
is or not, but it feels like one. Uh
35:56
Google does not like rank and rent. Um,
35:59
I know that having the target keywords
36:02
and the GBP name does typically result
36:04
in it being easier to rank, but that
36:08
doesn't mean having truly generic names
36:10
like this uh is best, right? If this
36:13
were a brand name and then something
36:15
like Plumbing Castle Rock, it might be a
36:18
little bit better. As is, this just
36:20
feels so much like rank and rent. Um,
36:22
so, and that's fine, right? You can
36:24
rank, you can rank, rank and rent, but
36:27
that's where it's just like, okay, let's
36:28
go through and, you know, let's join the
36:30
local chamber of commerce. Let's let's
36:32
find local charities, local events that
36:35
are looking for sponsorship. Let's
36:37
sponsor those. We'll get back links from
36:39
them. I'm guessing your GBP has a
36:41
visible address.
36:43
It does not. You don't have a visible
36:45
address. Is that right?
36:46
>> Yeah, the client just changed the
36:48
address to a physical one. That's part
36:50
of why I think that it's been doing so
36:52
terribly recently. They just added the
36:57
>> Yes.
36:58
>> Yes. So that will almost always result
37:00
in a bump in ranking adding a visible
37:02
address.
37:04
I still don't see it on the websites or
37:07
on the GBP. So might not have gone
37:09
through. It might not be fully
37:11
>> pending.
37:12
>> Yeah, it's still pending. Exactly. Um so
37:15
when that goes through and uh you have a
37:18
visible address, I would expect this
37:19
rank map to get better. Like honestly,
37:22
this isn't a terrible rank map given the
37:24
size of the website, given that it's a
37:26
service area business, and given that
37:28
you're in a competitive space like
37:30
plumbing. Like this doesn't make me
37:32
super sad. Um, my path forward on that,
37:35
try to get the website visible. Build up
37:37
those local trust links. Uh there's a
37:39
prompt in the modern SEO group uh in the
37:42
modern SEO training rather um that uh
37:46
has chat GPT or claude whatever your AI
37:49
tool of choice uh that has it go through
37:52
and try to find those local charities uh
37:54
local events. Um, I have a client in
37:57
Austin and I ran the prompt and the damn
38:01
thing it found it found a that the
38:04
University of Texas in Austin was
38:07
looking for sponsors for a TEDex event
38:09
and $250 was the minimum sponsorship and
38:13
for your $250 you got a link thanking
38:16
you for sponsoring the local TEDex talk.
38:21
That's $250
38:23
for a link from the University of Texas
38:25
at aaustin.edu
38:27
website for a business in Austin. Plus,
38:30
the business owner got to go to the
38:31
TEDex talk. I mean, that link is worth
38:34
thousands from a pure SEO standpoint,
38:36
and they're giving it out for a $250
38:39
sponsorship. So, find those local high
38:41
trust links. Join the Chamber of
38:43
Commerce if you're not in there. Start
38:45
working on the core 30. Uh, this rank
38:47
map. I like the rank map. This is the
38:49
type of rank map I like to see when
38:51
someone comes and and asks for help. Uh
38:54
don't like bang your head against the
38:55
wall trying to figure out what your
38:57
competitors are doing. Uh that's just a
38:59
waste of time. Just build the build the
39:02
relevance, build the trust. Um and
39:04
you'll be able to get this turned
39:05
around. Google does not hate your
39:06
website, right? There's not a single 20
39:09
in that. Okay, there's 120. There's 120
39:12
in that 13 by13 grid which covers 400
39:17
square kilometers. I don't know why it's
39:18
kilometers, but it covers 400 square
39:20
kilometers. You have 120 uh that's
39:23
pretty good. That's not bad. Okay, that
39:25
that's that's a solid starting point for
39:27
an SEO engagement.
39:29
>> Okay, thank you.
39:31
>> All right, hopefully that was helpful.
39:32
Uh Gary. All right, let let's see if we
39:35
can find Josh Crane.
39:38
Let me see. Just looking for Josh.
39:42
Looking
39:43
looking for Josh.
39:45
Does everybody like my song? I'm just
39:47
looking for Josh. I don't see him.
39:50
I'm here. He says, "Oh, there he is.
39:52
Asked to unmute."
39:54
Hey, Josh. What you got for me, man?
39:57
>> Hey, Cal. How's it going? Um, I just
39:59
joined your class yesterday. Um,
40:02
>> awesome. Good timing. Great to have you.
40:04
>> Um, I'm also in Castle Rock. Um, I'm
40:06
trying to rank my wife's website. It's
40:09
uh called South Denver Therapy.
40:12
Uh, we're ranking one for marriage
40:14
counseling, but now I need to um try to
40:16
rank better in cities I'm not located
40:19
in. Um,
40:22
>> okay. Uh, that's that's always a
40:24
challenge. Uh, what's the domain?
40:26
>> Uh, South Denver Therapy. I'll put it in
40:27
the chat.
40:29
>> Okay.
40:38
>> How close to Denver is Castle Rock? Uh,
40:41
it's about 40 minutes or so.
40:44
>> 40 minutes. All right. So, here I'll
40:48
share my screen so you can see. So, the
40:50
first thing I I'm always almost always
40:52
going to do, right, is I want to try to
40:55
find I want to try to find your GBP. Uh,
40:58
so I'm going to find your phone number
41:00
somewhere on your website. Here it is.
41:03
And I'm going to just search for that
41:04
phone number. And your GBP should come
41:07
up. And it did. That's excellent. Um,
41:09
you you would be perhaps not surprised
41:12
to find out how common it is for the GBP
41:15
to not be a result when I search for the
41:17
phone number. That's always a mess. But,
41:19
okay, so we found your GBP. South Denver
41:23
Therapy. Let's go ahead and see what it
41:26
looks like. New heat map. Uh, South
41:29
Denver Therapy. See if we can find it.
41:32
Uh, I believe it's that one, right?
41:34
>> Yeah, we have two.
41:36
>> There it is.
41:37
and
41:39
your
41:41
title tag is about marriage counseling.
41:44
So, is that the primary keyword?
41:47
>> Yeah, but now she also wants to add
41:50
additional services where she's hiring
41:52
additional therapists.
41:57
>> So, the near me is typically more
41:58
competitive than the city name. So,
42:00
that's why I'm running the near me
42:02
search here. Um, and especially since
42:04
Castle Rock, I get the idea that it's a
42:06
it's not a huge city. Castle Rock
42:09
population. Okay. 83,000. So, it's not
42:12
So, it's pretty decent sized. So, if I
42:14
ran um So, your question was, "How do I
42:17
rank in towns nearby me?" So, that's why
42:19
I'm running a near me search. Um, for a
42:23
new client, something that we're looking
42:24
at for a new website, I'm almost always
42:27
going to start with marriage counseling
42:28
Castle Rock. Um, but I'm not in this
42:31
case just because you asked that very
42:33
specific question of I, you know,
42:36
wanting to rank in other cities nearby.
42:40
So, the the it's always hard to do that,
42:42
right? Google has a massive bias uh
42:45
toward the city that's on your GBP. And
42:48
when a searcher is not in the same city
42:50
as your GBP, it's always going to be
42:53
difficult to rank there. So, um, one way
42:57
that we check like, hey, can I rank in
43:00
other cities is just going to be what
43:03
are your competitors doing? If that
43:05
makes sense, right? Um,
43:10
boy, this doesn't usually take this
43:12
long. So, we'll just instead of
43:13
continuing to wait, uh, let's let's just
43:15
see what we look like from a, um, schema
43:18
standpoint. I'm I'm surpris I haven't
43:20
found anybody with no schema yet. and
43:22
zero errors, zero warnings. You know,
43:24
it's it's pretty. So, this is this is
43:27
not bad. Uh, okay. Hold on. Hold on.
43:30
This is a bit longer. All right. So,
43:32
this is pretty good. We got all of our
43:34
services. All right. All right. All
43:35
right. We got we got some good
43:37
good-looking schema, organization,
43:39
website, web page. All right. Fine.
43:41
Fine. Fine. Are you done yet? You're not
43:43
done. Okay. So, what is your primary
43:46
category? Mental health clinic. So, what
43:48
other top keyworders are we trying to
43:51
rank for?
43:53
Um, EMDR therapy. Um,
43:56
>> say it again. I didn't I didn't catch
43:58
that. EMDR.
44:01
>> Eer.
44:02
>> EMDR. Up in EMDR.
44:05
>> EMDR.
44:07
>> Yeah. Yeah, there you go.
44:09
>> Okay. I don't even know what that is.
44:11
Eye movement desensitation and
44:13
reprocessing.
44:15
Okay. All right.
44:18
Uh so obviously we don't have the uh H1
44:21
tag uh matching the GBP primary
44:23
category. I can see why you didn't
44:25
because the primary category of mental
44:28
health clinic I can see why you wouldn't
44:29
want to put that there. Uh that would
44:31
probably be bad for conversions.
44:34
Uh do you have two locations?
44:38
>> Do they both use their homepage as the
44:42
landing page?
44:45
>> They both use the
44:47
What do you mean? Um,
44:49
>> yeah, no worries. So, let me see if I
44:52
can find the other GBP. So, this GBP is
44:55
using your homepage as the landing page.
44:58
Yes. Yes. And this GBP, I don't see a
45:02
GBP here. Do you have a GBP for the
45:04
second location?
45:05
>> Yeah. Yeah, there is two. They both used
45:07
to
45:08
>> Is this the right phone number for the
45:11
>> Uh,
45:13
yeah. No, they both have the same phone
45:16
number now cuz um
45:17
>> Okay, so GBPs should never have the same
45:20
phone number. And you do have unique
45:22
phone numbers on your homepage here. We
45:24
want to make sure that the phone numbers
45:25
on your homepage, especially with two
45:27
locations, matches the phone numbers on
45:29
the GBP.
45:32
>> Um
45:34
is the name of the other one?
45:38
>> They both have the same same exact name.
45:43
>> all right. Let's see. Uh,
45:47
okay. So,
45:49
>> okay. This must be the second one with
45:51
the EMDR,
45:54
>> right?
45:56
>> And this is using the same landing page.
46:00
Okay.
46:02
So, there's a couple of things. This is
46:04
still taking. Come on. This doesn't
46:06
usually take that long. All right. So,
46:07
what I want to do, uh, I want to run
46:09
another one. I want
46:12
a new one. And I want to try to find
46:14
your other location here. Not that one.
46:19
That's the one that we're already doing.
46:20
Castle Rock, Colorado.
46:24
And I want the other one which has this
46:26
building. Let me see if I can find it.
46:29
Is it this one? Right. 18 reviews.
46:33
18 reviews. Yep. Golden. That's the one.
46:36
And you I'm going to run. Let's try
46:38
EMDR.
46:40
therapy. And I won't even do a near me.
46:41
We'll just run EMDR therapy run. Are you
46:44
going yet? You're not going yet. Are you
46:46
going yet? You're not going yet. Okay.
46:48
So, uh, based on the GBPs, am I right if
46:52
I say that this GBP is more focused on
46:55
EMDR therapy and this GMP is GBP is more
46:59
focused on marriage counseling?
47:01
>> It's actually switched. Um,
47:03
>> it's
47:05
other Yeah, other one should be marriage
47:07
counseling. I don't.
47:10
>> No problem. And they both are.
47:13
Let me close you. They both are
47:16
Oh, this one is just counselor. The
47:18
other one is mental health clinic and
47:19
this one is counselor. So, the primary
47:21
categories don't match, but that's fine.
47:26
Well, this is frustrating. All right. So
47:29
depending on what the rank maps look
47:30
like, um the good news is that having
47:33
two different GBPs
47:36
uh for the two different charact
47:38
categories, two different primary
47:40
services, that's a good sign, right?
47:43
Because that means we can take one GBP
47:45
and focus that one on the EMDR therapy
47:49
and the other GBP we can focus on
47:52
targeting marriage counseling. So we can
47:54
sort of take that approach and each GBP
47:57
can target its own service. Uh to do
47:59
that properly, each GVP would have its
48:01
own landing page. So one of the reasons
48:04
um I'm trying to get these rank maps to
48:06
run uh changing a GVP landing page is a
48:10
big change and will almost always result
48:13
in a loss of ranking. So the question
48:15
that I'm trying to answer by running
48:17
these rank maps is what is my potential
48:20
loss if I lose current ranking? And if
48:23
the current ranking is terrible, the
48:25
potential loss is pretty bad or pretty
48:27
low, right? I'm not I can't lose very
48:29
much if I'm not ranking. So, in that
48:32
case, I'm really just going to try to um
48:36
change the GBP landing page, have
48:38
separate GBP landing pages for each, and
48:41
target one toward EMD our therapy and
48:43
one toward marriage counseling. If
48:45
that's not the case, if I can't make
48:47
that shift, I'm definitely at the very
48:49
least going to make sure that the two
48:51
GBPs have their unique phone numbers. We
48:54
don't want to repeat phone numbers. Um,
48:57
and we always want to use separate
48:58
landing pages for the for different GBPs
49:01
also. But again, I'm not going to move
49:03
the landing page if I'm ranking already.
49:05
So in that case, what I would do is I
49:08
would leave the title tag and the H1 tag
49:11
where it is because if you're ranking,
49:13
those are again are things we don't want
49:14
to change. And what I would do is focus
49:18
on adding because you have EMDR therapy
49:20
on the homepage. Let me share again. Uh
49:23
you have it on the homepage here, but
49:26
this is pretty like it's just a little
49:28
blurb on top of all of these other
49:30
things just inside all of the different
49:32
services. So if that's a core service
49:35
that I would really want to focus on,
49:37
then I would and you have best. So I
49:40
would probably want to add above this
49:42
long blurb, I would want to add a
49:45
subheading focused on EMDR therapy and
49:49
maybe expand this topic a little bit uh
49:53
to talking about EMDR therapy as its own
49:56
little blurb here. Um definitely make
49:59
sure the phone numbers match, your phone
50:00
numbers don't match. Uh, and then yeah,
50:03
even if I look at the schema now,
50:07
knowing that you have two local
50:09
businesses pointing to this homepage,
50:11
you do have the two 8046.
50:15
Okay, so the phone numbers there are the
50:17
same. Are these the same? Sixth Street
50:24
and M. Okay, so these are the two
50:26
separate locations. So that's fine.
50:28
That's the right way to do it. Not
50:29
ideal, but it's the right way to do it.
50:31
Just again, don't use the same phone
50:32
number. You can always forward from one
50:33
to the other. I'm guessing when you
50:35
updated the phone number, you just
50:36
missed this update. There we go. All
50:38
right. So, we got it. Uh, at least this
50:40
one we got. Yeah. So, this isn't great.
50:42
I'm guessing that your actual location
50:44
is is around here somewhere. I'm
50:46
surprised that you're uh not ranking
50:48
better there. Um, I wish this one would
50:51
run. Is this the right one that's
50:53
targeting
50:54
>> the other one? Uh, ranks a lot better.
50:57
That one targets EMDR therapy. That one
50:59
right there. Oh, so I ran this for
51:01
marriage counseling, but this is the
51:02
wrong GBP. This is this GBP I should
51:04
have run for u the eye therapy. Is that
51:08
that's what you're saying?
51:09
>> Yeah, correct.
51:10
>> Yeah. So, that's the approach that I
51:12
would take with this. Uh and then, you
51:14
know, as we basically build out the core
51:17
30, uh you already have the link to uh
51:21
the EMDR therapy. Um
51:25
yeah, and this is this is a pretty good
51:28
page. It's it's detailed. It's deep. Um
51:31
I would just not bury this in this
51:33
section. I would make it its own section
51:36
and then just build out more and more
51:37
topical relevance around EMDR therapy.
51:41
Uh it would be better if it had its own
51:43
GBP landing page. Um
51:47
again I sadly this is taking too long
51:49
for me to be able to run that and see
51:51
what it looks like for that. Uh but
51:53
that's the that's the approach that I
51:55
would take. Does does that make sense
51:57
Josh?
51:57
>> Yeah. Yeah. It's very helpful. Thank
52:00
>> Awesome. Good. All right. So, that was
52:03
the timer. We got marketsweet.io.
52:06
I'll hit unmute on you. Market,
52:09
let's see. Are you there, Market Suite?
52:13
Fine.
52:13
>> Hey, Caleb. How are you?
52:15
>> There you go. All right. Cool. What's
52:16
your name? I'm guessing it's not
52:18
actually Market Sweet.
52:19
>> No, it's John.
52:21
>> John. All right, John. What you got for
52:22
me?
52:23
>> Um, so actually I just put some things
52:25
in the notes for the last person also.
52:27
So their office hours are discrepant in
52:29
the two GDPs and you got 15 H1 tags. So
52:32
Google hates when you do that.
52:33
>> Yeah, I didn't even look at that. So the
52:35
actual tag is less important than it
52:37
used to be. Uh because remember Google
52:39
bot is now crawling uh Google bot is
52:42
crawling and rendering all of the
52:44
websites it sees on the most recent
52:47
mobile version of Chrome. Um so the
52:50
actual tag code is less important than
52:53
it used to be. Uh but yeah, like just to
52:55
clean it up, I I would agree not to put
52:57
a bunch of H1 tags. Um yeah,
53:00
>> that's also important if you're looking
53:01
beyond the Google scope as well. Things
53:04
like Bing and also the LLMs are still
53:06
more along the uh original hierarchy of
53:09
having one H1 and then as many H2s, H3s,
53:13
etc. as long as it's in logical order.
53:15
>> Nope. I agree that we should try to keep
53:17
to just one. But yeah, for Google it's
53:19
not important like it used to be. But
53:20
what you got for me, John? I've got a uh
53:23
a so I'm focused on uh hyper local
53:28
service-based businesses in Northern
53:30
Virginia. And I've got one example that
53:33
I'll punch in here in just a second.
53:41
Boom. There's the link to it. And so in
53:45
our geography there is uh a large number
53:49
of
53:51
lot of populated suburban areas uh
53:53
around the northern Virginia metro DC
53:56
area.
53:57
And so within that, I'm trying to figure
54:00
out based off of your core 30
54:01
principles, where do you uh draw the
54:04
line on making uh service area pages?
54:08
And uh also my other question having
54:10
gone through your uh the basic uh school
54:14
class was the idea around your primary
54:18
category being the uh main uh H1 focus
54:23
on the homepage. And I was curious as to
54:27
how that correlates to uh other services
54:31
that you're looking for and should it
54:33
shift for something like an HVAC
54:36
uh company where you've got a primary
54:38
focus during the the summer months or
54:40
the warmer months for air conditioning
54:43
and then shift it uh for catered more
54:46
toward heating during the the colder
54:48
months.
54:49
>> Yeah, I've had that question before,
54:51
especially for HVAC contractors. Um,
55:04
I'll get this running in the background.
55:05
We'll see if it'll run at a reasonable
55:07
pace unlike the other time we tried. Um,
55:11
okay. So, let's start with where you
55:14
want to start. So, um,
55:18
I'm looking at your site here and I can
55:20
pull it up.
55:21
So where
55:24
so I I know this is not a huge thing. So
55:26
we tested this a lot. Uh animated hero
55:29
images typically dramatically
55:31
underperforms static hero images. Uh I I
55:35
don't know if you've tested this and for
55:36
your market this works really well. If
55:38
so, great. That's awesome. I'm just
55:41
letting you know in my experience
55:42
animated hero images uh typically don't
55:45
perform. We usually almost always just
55:48
keep these as static images. we see a
55:51
much better performance from a
55:52
conversion standpoint versus these
55:54
animated ones. Small detail, that's not
55:57
what you asked about.
55:59
>> That No, that's good insight. I'm always
56:00
looking to learn the little nuances to
56:02
add to the arsenal.
56:04
>> And also, by the way, to bring up one
56:07
subject and just sort of uh go back to
56:09
what you were talking about before in
56:11
terms of uh static images or AI
56:14
generated images. Uh, another thing that
56:17
a lot of people fail to do is they'll
56:19
either uh use JPEG or PNG images which
56:24
classically don't load well in websites
56:27
and you can actually use a tool like
56:29
ffmpeg or something like that to convert
56:32
it into a webp
56:35
>> there are a lot of conversion agreed
56:37
when we're talking about images we
56:38
typically want them to be on the website
56:40
in the final size. Most guey website
56:44
builders will let you, you know, uh,
56:46
drag the size of the image to whatever
56:47
size you want. Uh, don't do that. Please
56:50
never do that. Upload the image and the
56:52
size it needs to be. Uh, it'll load much
56:55
faster, much better that way. And yeah,
56:57
compress it, have the latest uh,
56:59
generation image format. Uh, this is a
57:03
pretty thin homepage, I have to say.
57:05
John. Um,
57:07
>> I would like to typically see more
57:09
content, but again, it's tough for judge
57:10
too much because the heat map's still
57:12
running. Um, we do have schema, but just
57:15
the HVAC business type, uh, a bunch of
57:18
knows about, we have the social
57:20
profiles, address, area served. Um,
57:25
we're going to keep going. So, your
57:26
question is around all these small
57:28
cities in Virginia. How do you rank for
57:29
them?
57:31
>> Well, right. and then the focus of
57:33
making actual uh service area pages,
57:36
right? So, based on the fact that
57:39
they're all pretty populated, uh how do
57:42
you determine where to draw the line in
57:44
terms of how many and and which ones to
57:48
choose in order to to rank for them?
57:51
>> Yeah. Hopefully, this finishes running
57:53
and we can have a conversation. If it
57:54
doesn't, then I'll pull up a heat map
57:56
that I've run historically and we'll
57:58
just pretend uh that it's yours. Is this
58:02
a service area business? I don't see an
58:03
address here.
58:05
>> It is actually, and that's actually
58:07
another question that I had. It used to
58:08
have a uh address that's actually listed
58:12
there. It's a homebased business. It had
58:14
an address before, but when they ended
58:16
up having a ton of uh takedowns for
58:19
other uh people. Uh it was basically
58:23
preemptively uh turned into a service
58:26
area business so that they didn't get
58:28
their profile suspended.
58:31
But they don't have people coming by
58:33
there, but they actually have like it's
58:36
basically like a residential with like
58:40
they have a separate pole barn. It's a
58:42
large like out in the country. They have
58:45
a a separate pole barn for just the
58:47
business. So even though they don't have
58:50
people coming there, they actually do
58:51
operate a you know 5,000 square foot
58:55
facility out of the place as just the
58:58
business part of it.
59:00
>> Yeah.
59:01
So in almost all cases, it's going to be
59:04
easier to rank a
59:07
visible address,
59:10
>> Uh so especially if you have that
59:11
address, I would uh strongly encourage
59:14
you to add that address back to the GBP.
59:18
Why is this not coming up? I thought
59:20
>> now would that trigger revalidation and
59:22
having a problem with getting suspended
59:24
for ranking right now? So adding an
59:27
address if it's the same address that
59:29
was on the GBP before uh then the
59:34
probability of triggering a
59:35
reverification is better than even. Uh
59:38
so still pretty high. If it's a
59:40
different address than the one that was
59:42
originally verified, the probability of
59:44
triggering a reverification is like 80
59:46
or 90%.
59:47
>> Gotcha.
59:50
Um, so yeah, that's the like adding the
59:52
address back is very likely to trigger
59:54
it, but I mean
59:57
I'd still recommend doing it. Just be
59:59
ready to re-record uh the verification
1:00:03
video because it's so valuable to have a
1:00:08
address on the GBP like on my YouTube
1:00:11
channel. I I didn't because it it felt
1:00:14
like cheating, but I I was tempted to
1:00:17
use as a case study a client that we
1:00:19
landed. We had them there was a service
1:00:21
area business. They added their address
1:00:24
and their average rank position shot up
1:00:26
like seven or eight numbers in a week.
1:00:29
And I was like, "Oh man, what a great
1:00:30
case study." But I didn't use it because
1:00:32
like it's all all they did was add the
1:00:34
address back to it. Uh but that's not
1:00:36
atypical. Usually, we'll see the average
1:00:38
rank position move up uh two or three
1:00:41
numbers just from adding the address
1:00:43
back to it. Even if they have to do a
1:00:45
rev video uh a reverification,
1:00:48
it's still almost always worth it. So,
1:00:50
Lead Snap is taking forever. I don't
1:00:53
know why. So, what I'm going to do is
1:00:55
I'll talk through a different business,
1:00:58
a different CL uh heat map, a different
1:01:01
rank map. I don't like that they call it
1:01:03
a heat map, but that's fine. So, let me
1:01:04
share. Um, so this is obvious rightway
1:01:07
driving school. This is obviously not a
1:01:09
plumber, but I'm just using as an
1:01:11
example of how I would look at it and
1:01:13
say, okay, where can this business
1:01:15
possibly rank? Uh, because they're in
1:01:18
New Jersey. Uh, obviously New York City
1:01:20
is right here. Um, so they're in New
1:01:23
Jersey and there's like a ton of small
1:01:25
towns around this part of New Jersey.
1:01:28
Uh, and we have the same issue, right?
1:01:30
So you can see I did the search driving
1:01:32
school near me. If I had run this uh and
1:01:35
they're in Cedar Grove. If I had run
1:01:36
this for driving schools Cedar Grove,
1:01:38
there ain't number one everywhere. Uh
1:01:41
because there aren't any other driving
1:01:42
schools in Cedar Grove, New Jersey. Like
1:01:44
Cedar Grove is a fairly small town, but
1:01:47
it's part of this, you know, sprawling
1:01:49
suburbia where all the towns feel the
1:01:51
same even though they all have different
1:01:52
names. So,
1:01:53
>> and they got the proximity effect based
1:01:55
on where their center point was. Right.
1:01:56
So,
1:01:57
>> say it again.
1:01:58
>> And they got the proximity benefit
1:02:00
because of the center point over their
1:02:01
location.
1:02:02
>> Yep. the closer you are to the GBP
1:02:04
address, the higher they'll rank. But we
1:02:07
can see pretty clearly, right? He goes
1:02:09
from two to 19 over like a mile here,
1:02:12
right? So that's pretty crazy. And if if
1:02:14
we look at uh all the guys who are
1:02:17
ranked, you can basically see exactly
1:02:19
where their GBP is, right? So this is
1:02:22
the type of pattern that we very often
1:02:24
will see. Uh so then the question is
1:02:27
what could I possibly rank for in this
1:02:30
area looking at it, right? So when I'm
1:02:34
looking at uh so I know I'm not going to
1:02:36
turn this whole map green. None of these
1:02:38
competitors have been able to turn the
1:02:40
whole map green. So I know like
1:02:42
everything green is not on the cards.
1:02:44
That's just not going to happen.
1:02:46
So, one way to estimate it is if I look
1:02:50
at the guy who's in number one in terms
1:02:52
of top three position, and you can see
1:02:53
I've sorted by top three position. I
1:02:55
don't care about average rank. I sort by
1:02:57
top three position. Uh, lead snap is
1:03:00
telling me that this guy's at 18% and
1:03:03
that's pretty much as well as we can do,
1:03:05
right? Uh, but if I look at it, their
1:03:07
website isn't like incredible. Um, it's
1:03:12
a not a huge website. Six results. So,
1:03:16
like, okay, the fact that Lead Snap is
1:03:18
telling me we can't do any better than
1:03:20
this guy, I don't know if I believe it
1:03:21
because he only has six URLs. So, I'm
1:03:23
pretty sure we can do better than that
1:03:24
guy. So, I'm going to ignore this market
1:03:26
share. It's still something in testing.
1:03:29
And really, what I'm going to be focused
1:03:31
on is when I see fours, fives, even up
1:03:36
to like some of these tens, 11s, and
1:03:38
twelves, I can turn those green, right?
1:03:41
I can turn a four, five, six into a top
1:03:44
three. Google trusts it. Uh Google knows
1:03:47
that maybe they provide service in that
1:03:50
area, maybe they don't. Um but Google
1:03:53
knows like they're close here, right? If
1:03:56
I'm looking over here, I'm never going
1:03:58
to try. Like if they're in rank 20th,
1:04:00
>> get it.
1:04:00
>> Yeah. And if this client says, "Hey, I
1:04:02
really want to rank in Garfield. What
1:04:04
can I do to rank in Garfield?" My answer
1:04:06
is going to be get a second GBP in
1:04:08
Garfield because this GBP ain't going to
1:04:10
do it, right? Google wants nothing to do
1:04:12
with you as soon as you cross this magic
1:04:14
line. Whatever is going on with this
1:04:16
line, I don't know, but Google has drawn
1:04:18
that line and you're never going to
1:04:19
cross it. Don't worry about it. So
1:04:21
instead, we're going to take these four,
1:04:24
fives, and sixes and start to build
1:04:26
geographical relevance over here. Right?
1:04:28
So I might build like Mountain View is a
1:04:30
different city name. So I might build a
1:04:33
um like a a driving school uh in
1:04:37
Mountain View near Cedar Grove, right? I
1:04:40
I still want to have the business's city
1:04:43
name in this geographic content so
1:04:46
Google knows I'm saying that my GBP in
1:04:49
City Grove services this area in
1:04:51
Mountain View. I don't want to just
1:04:53
build something that says driving school
1:04:55
Mountain View because that's going to be
1:04:56
seen as spammy. That's not going to work
1:04:58
nearly as well. Okay. Another
1:05:00
interesting one here is this Great Peace
1:05:02
Meadows. Uh this is just another
1:05:04
geographical milestone. Probably not
1:05:06
interesting. This looks like it's a
1:05:08
pretty low density population, but just
1:05:10
for an example, I might do something
1:05:12
like uh driving school near Great Peace
1:05:15
Meadows near Cedar Grove. Driving school
1:05:18
near what is this? The Payic River.
1:05:22
Driving school near the Payic River.
1:05:24
Right. I'm just looking for any sort of
1:05:27
Essex County Airport would be a great
1:05:28
one, but we're already ranking pretty
1:05:29
well, so we'll skip it. Mountain Ridge
1:05:31
Country Club. We could write one there.
1:05:33
Right. Driving school near Cedar Grove.
1:05:36
Mountain Ridge Country Club, right? I'm
1:05:38
just looking for geographical landmarks
1:05:40
that Google Maps is showing and I'm
1:05:43
going to write content that basically
1:05:44
says this business, even though they're
1:05:47
in city Cedar Grove, they service that
1:05:49
area. I'm also going to put GBP photos.
1:05:52
I'm going to drip feed like once a week.
1:05:55
Um, and when I geotag those photos, uh,
1:05:58
I'm going to try to geoag them to match
1:06:01
these same types of locations. Um, and
1:06:04
if I do that for a few months, I'm going
1:06:06
to turn a lot of these fives and sixes
1:06:08
and fours into the top three. And then
1:06:11
these nines, tens, eights, they're going
1:06:13
to be fives, sixes, and fours. So, I'm
1:06:15
going to do it again for these again.
1:06:18
I'm going to ignore stuff over here.
1:06:19
Like, I'm I'm never going to touch this
1:06:21
over here. Like, forget about it. I
1:06:23
don't know. Does that make sense, John?
1:06:25
>> Absolutely. Yeah.
1:06:27
>> Yeah. Yeah. So jumping to one other
1:06:29
thing that you had brought up earlier
1:06:30
and was part of the core principle in
1:06:33
the in the teachings that you had on the
1:06:35
basic course was the idea of getting uh
1:06:38
quality backlinks and one of the things
1:06:40
that you uh profess is getting on the
1:06:42
chamber of commerce websites and
1:06:45
obviously there's a cost involved in
1:06:47
doing that to join the chamber of
1:06:48
commerce but it adds a lot of relevance.
1:06:51
Um, something I did notice is is that in
1:06:55
my local area they're uh I analyzed the
1:06:58
back links that they provide and even
1:07:02
though they're indexable, they're no
1:07:04
follow links, which means you're not
1:07:06
actually getting past any SEO juice.
1:07:10
>> Yeah. So, if they're no follow link,
1:07:13
then I'm less interested in joining it
1:07:15
to be honest. Uh, but a no follow link
1:07:18
might still be something I'm interested.
1:07:20
It's still going to help uh with chat
1:07:22
GPT and there I've seen evidence that it
1:07:26
will help your Google map rank position.
1:07:29
Google is a lot more advanced than just
1:07:31
uh link juice. Like it tracks uh entity
1:07:34
mentions, brand mentions. So even
1:07:36
Google's algorithm seeing your brand
1:07:38
mention come up in the chamber of
1:07:40
commerce directory, it's still going to
1:07:42
be helpful. Uh that being said, since my
1:07:45
main goal is Google Maps and not Chat
1:07:47
GPT, if the local chamber has no follow
1:07:50
links, then I'm going to do typically
1:07:53
one of three things, right? I'm going to
1:07:54
buy it anyway, depending on how
1:07:56
competitive the space is, how much money
1:07:58
it costs, etc., etc. Uh then my second
1:08:00
option is I will call the chamber and
1:08:03
ask them if they can remove the no
1:08:05
follow tag from my listing. Um I have
1:08:08
about a 50% success rate doing that.
1:08:11
like like call them and say, "Hey, I'll
1:08:13
join right now if if you can remove this
1:08:15
no follow tag from my link." A lot of
1:08:17
them will just say, "No problem." and
1:08:18
remove it because they don't know what
1:08:20
that means. Um, and then the third
1:08:22
option is I'm going to find another
1:08:25
chamber that does just do a simple do
1:08:28
follow link um and join that chamber
1:08:31
instead. And maybe I'll join both
1:08:33
chambers. But yeah, that's typically how
1:08:34
I'll handle something like that. It's
1:08:36
not it's not zero value. Um just because
1:08:40
Google is a lot more advanced than you
1:08:42
know the 2017 link juice style SEO. Um
1:08:47
>> well either way it does provide extra
1:08:49
alignment with the NAPW also which from
1:08:51
an authoritative source adds a lot of
1:08:53
credit.
1:08:53
>> Exactly. Going through the Google entity
1:08:56
search. Absolutely agree. Yeah.
1:08:58
>> Yeah. And then one other thing that I
1:09:00
wanted to add is just one
1:09:01
>> sorry we're at the 10 minutes John.
1:09:03
Sorry man. Um do is it quick?
1:09:07
>> It is actually just something for you to
1:09:10
go over and ponder and validate what I'm
1:09:12
saying. So when it comes to schema
1:09:14
injection, uh I noticed and back tested
1:09:17
that the LLMs actually will not uh parse
1:09:22
uh any non-native HTML serverside
1:09:26
rendering of schema injection. So if
1:09:29
you're doing any kind of JavaScript uh
1:09:31
injection or client side injection, it
1:09:34
will not see it. So something for you to
1:09:37
ponder.
1:09:38
>> Perfect. Yeah. Usually when we're doing
1:09:40
schema uh if if we can't do it in the
1:09:43
head or anything like that, we'll just
1:09:44
put like a custom HTML block and drop
1:09:46
the JSON LD code in the custom HTML
1:09:48
block and we've seen that the LLMs can
1:09:51
can see that and recognize it as can
1:09:54
Google just fine. I don't know. I'm not
1:09:56
a developer, so I don't frankly don't I
1:09:58
don't really know what JavaScript,
1:10:01
schema, server side. I'm not a de
1:10:04
developer, but anyway, I I appreciate
1:10:06
the heads up, John. Thank you. Uh, all
1:10:08
right, let's see. Do we have I I just
1:10:10
looked and couldn't find him. John R. Is
1:10:13
John R here? Let me know in the chat if
1:10:16
you're here. John R says he's here. So,
1:10:19
I guess I just missed him when I was all
1:10:21
these names. It's hard to find. There's
1:10:24
John R. Excellent. John R looks like
1:10:26
he's in space or something. So, let me
1:10:29
hit unmute for Mr. John R. There you go,
1:10:31
John. How are you?
1:10:32
>> Pretty good. Yeah. Sorry I can't uh show
1:10:35
my face because I'm working. But uh
1:10:38
yeah, how you doing today?
1:10:39
>> What you got for me, man? And don't ask
1:10:41
me a question that's going to require a
1:10:43
uh running a rank map. The the one for
1:10:46
uh the other John's question is still
1:10:48
running with no luck. So, I'm going to
1:10:49
assume no rank maps for the rest of the
1:10:52
call, which no problem. We'll keep
1:10:53
going. What you got? Hopefully not. Um,
1:10:57
so just to give you a little context, I
1:11:00
basically do work for a couple agencies
1:11:04
and one of them gave me uh this site
1:11:07
that I'm putting in the chat
1:11:11
and uh so they want to rank for
1:11:15
commercial roofing even though right now
1:11:18
it doesn't look like it's geared towards
1:11:20
that. So, I just wanted to get I guess
1:11:23
your thoughts on how you would reframe
1:11:26
this to rank for commercial roofing.
1:11:30
>> Perfect. All right. Let me see. Oh, I
1:11:33
can share real quick. Now, the first
1:11:36
thing I I love doing is running a rank
1:11:38
map, and I'm not going to be able to do
1:11:39
that. So, we'll just we'll just go
1:11:41
blind, but take everything I say with a
1:11:43
giant grain of salt because without a
1:11:44
rank map, it's tough to tough to know
1:11:46
for sure.
1:11:47
>> All right. So, I searched for your phone
1:11:48
number. I grabbed your phone number
1:11:50
here. Um, and I didn't get your GBP. So,
1:11:55
is that is is this is your does a GBP
1:11:57
have a different phone number?
1:11:59
>> Um,
1:12:01
I'm not sure.
1:12:02
>> There's your GBP. And no, that is near
1:12:06
me. That's not near you.
1:12:09
Um, what's your address? I know they use
1:12:13
um tracking phone numbers
1:12:18
>> which is fine. We the Washington is that
1:12:21
it? North Washington.
1:12:24
>> No. So it is a different uh phone
1:12:27
number. So this is the phone number on
1:12:29
the GBP. I just put it.
1:12:30
>> Oh, but this is your this is the
1:12:32
business, right?
1:12:33
>> Oh, I'm sorry. Yeah. Yeah, that's it.
1:12:34
>> Yeah. Perfect. Okay. Um so that's
1:12:37
interesting. So
1:12:41
ah that's funny. So Google says that
1:12:42
you're in North Washington. Your address
1:12:44
is Denver. No problem. Okay. So yeah. So
1:12:46
that's I mean not
1:12:50
your your phone number should match like
1:12:52
that. Like you should have your phone
1:12:53
number match. Um that's not what you're
1:12:55
asking about though, but you know make
1:12:57
your phone number match. It should
1:12:58
match. Uh 7204. Yeah, that's it. It
1:13:01
should match.
1:13:04
>> quick question regarding that. So like I
1:13:06
guess one of their one of their
1:13:08
practices is they typically have the
1:13:12
existing number in the GDP and then
1:13:14
they'll make the primary uh tracking
1:13:17
phone number so that they could track
1:13:18
the phone calls
1:13:20
>> which is fine but then I would make this
1:13:21
phone number also the tracking phone
1:13:23
number.
1:13:24
>> Okay. So that should be updated as well.
1:13:26
Gotcha. Okay.
1:13:28
>> Yeah. Just you know the phone number
1:13:30
really should match. And you know if we
1:13:33
run the local B or if we run and take a
1:13:35
look at the schema uh oh there's no
1:13:37
local business schema. Uh we do have
1:13:39
webpage schema. Fine.
1:13:42
So I mean no local business schema. You
1:13:44
should add that and it should be the
1:13:45
matching phone number. Um
1:13:49
no problem. But okay. Um so the title
1:13:53
tag is is not great. Your Denver metro
1:13:56
remodeling specialists.
1:13:58
Oh, so they're not even targeting
1:13:59
roofing on their homepage right now.
1:14:04
>> No.
1:14:05
>> Like this just looks like they're
1:14:06
looking for remodeling jobs.
1:14:11
So that's why I was like, huh, that's
1:14:12
kind of interesting that they want to
1:14:14
veer off to just mainly doing commercial
1:14:17
roofing now.
1:14:18
>> Yeah. So, obviously I can't do it right
1:14:21
now, but for a question like that, like,
1:14:24
okay, I want to change what we're
1:14:27
targeting and target this other thing.
1:14:29
Uh, great, we can do that. But I always
1:14:34
would want to before making those
1:14:36
changes just okay, what are they
1:14:38
currently ranking for for the current
1:14:41
goals, right? So, I would run a handful
1:14:43
of rank maps around like remodeling
1:14:46
Denver, uh, interior remodeling Denver,
1:14:49
exterior remodeling Denver, general
1:14:51
contractor Denver, just a bunch of terms
1:14:53
like that, just to see how are they
1:14:57
currently ranking. Because if we go in,
1:15:00
say they're ranking really well for
1:15:02
those types of terms, and we go in and
1:15:04
we change it to roofing contractor, and
1:15:06
we make the whole landing page uh
1:15:09
website talk about commercial roofing,
1:15:12
any ranking they had for all these other
1:15:14
categories is going to go away.
1:15:17
>> You know what I mean? So, I'd always
1:15:20
want to make sure the client understands
1:15:21
because, you know, a client can come and
1:15:23
say, "Hey, I want to rank for commercial
1:15:26
roofing. Can you make that happen?" and
1:15:27
and then you say sure and you change
1:15:29
everything to focus on commercial
1:15:30
roofing and then they lose all of the
1:15:33
calls that they were getting for
1:15:34
bathroom remodels and then they might be
1:15:36
really mad uh cuz they didn't realize
1:15:39
that they're going to lose all those
1:15:40
other calls if we went as fast as
1:15:44
possible to get the new calls. So that's
1:15:46
the first thing is just hey how many
1:15:48
calls are they getting? What are they
1:15:49
currently ranking for? and make sure
1:15:51
we're on the same page that if we make
1:15:52
all of these changes, uh, they're likely
1:15:55
to lose a lot of what they're currently
1:15:57
ranking for. Beyond that, if they really
1:16:00
only truly care about commercial
1:16:02
roofing, then yeah, they're uh here and
1:16:04
I can share again. Um, their hero image
1:16:08
should not be a private residence. The
1:16:11
if I were looking for a commercial
1:16:12
roofing service and I saw this, then
1:16:14
this does not look like a commercial
1:16:15
roofing service. Uh, you'd want to make
1:16:17
sure this is a place where I would
1:16:19
probably rethe. So, roofing contractor
1:16:21
is your um primary category. That makes
1:16:24
sense. So, then we'd want to make sure
1:16:26
roofing contractor was in your H1 tag
1:16:29
and currently it is not. Uh it's roofing
1:16:32
contractor also is currently not in your
1:16:34
title tag. Um but if you are truly only
1:16:38
interested in commercial roofing, then I
1:16:41
would make sure the word commercial was
1:16:43
in your title tag along with roofing
1:16:45
contractor. You're clearly targeting
1:16:47
Denver. uh you have a Denver address. It
1:16:50
might be a little tough to rank in
1:16:51
Denver if I'm being honest because
1:16:54
Google does not believe you're in
1:16:56
Denver. Uh Google says you're in North
1:16:58
Washington. Um so again, I wish my my
1:17:03
rank maps were working. We could see is
1:17:06
people are people who are in North
1:17:09
Washington who are in your area, are
1:17:11
they able to rank in Denver? Uh without
1:17:14
the local rank map, I can't see that.
1:17:17
But that would be a big question, right?
1:17:19
Like they may not be interested in just
1:17:22
commercial roofing if they can only rank
1:17:24
in North Washington. I assume that's a
1:17:26
not a huge suburb of Colorado. Um, but
1:17:30
that's something that I would also
1:17:32
check. What do their competitors look
1:17:33
like? Cuz right and I I had that did I
1:17:36
have
1:17:38
did I close it? Dang it. I closed it. So
1:17:42
I had the driving school open and you
1:17:44
saw that I was slipping through the
1:17:45
competitors. That's what I would be
1:17:47
looking for is where's my where's a
1:17:49
competitor who is located near North
1:17:53
Washington but actually ranking in
1:17:54
Denver. I just want to see it
1:17:56
demonstrated that it's possible um
1:17:59
before I you know move everything over
1:18:02
and try too hard. Okay.
1:18:04
>> And then obviously the content for the
1:18:07
homepage should basically be rewritten
1:18:10
to target commercial roofing which
1:18:12
clearly it isn't right. It's just
1:18:14
targeting generally general remodeling.
1:18:17
Am I making sense with all that?
1:18:19
>> Yeah. Yeah, it makes complete sense. Uh
1:18:22
I guess so the other
1:18:23
>> huge site 250 results. Man, I wish this
1:18:26
uh rank mapper running. I could uh but
1:18:29
yeah, 250 is pretty big.
1:18:31
>> Yeah, it's mainly like a lot of blog
1:18:33
posts and uh service area pages that
1:18:36
they have. Uh, one other question I had
1:18:39
though is so I know you were saying
1:18:41
earlier the header tag don't really
1:18:44
matter that much. I guess I noticed a
1:18:46
lot of their sites have um like the
1:18:50
header hierarchy.
1:18:52
It's always messed up to where it'll
1:18:54
have like H3, H2, H2, and then an H1.
1:18:58
Sometimes they don't even have an H1.
1:19:02
So in that case, does that matter? I
1:19:06
would definitely make sure that that's
1:19:07
fixed for the important pages. Um, but I
1:19:11
mean, especially with how big the site
1:19:12
is, I wouldn't spend a huge amount of
1:19:14
time going through the entire site and
1:19:16
trying to fix that. Um, but yeah, for
1:19:19
like the GBP landing page, for your core
1:19:21
category pages, for your core service
1:19:23
pages, I mean, I would try to get that
1:19:26
stuff fixed. It should take a developer
1:19:28
like an hour or two to fix all of that
1:19:30
stuff. It's not hard.
1:19:32
>> Okay?
1:19:34
Like there's a difference between it's
1:19:36
not critical and don't do it. Do I make
1:19:40
sense?
1:19:43
>> Gotcha. Okay. Yeah, you answered my
1:19:45
question. Appreciate it.
1:19:48
>> Awesome. And look at that. We finished
1:19:49
in in in in less than 10 minutes. All
1:19:52
right. Who do we have up next? We have
1:19:54
Mark. Mark Pharaoh.
1:19:58
Is Mark here? Oh, there's Mark. Hey,
1:20:00
Mark.
1:20:02
Yes.
1:20:04
>> What you got, man?
1:20:05
>> Hey, good, thanks. Um, I've got a client
1:20:08
that um was part of a franchise who
1:20:11
owned his GBP
1:20:13
and he had he had uh 40 days or so. So,
1:20:15
we're in the middle of finishing out his
1:20:17
core 30 and building out his website to
1:20:19
the specs. Um, and we were we didn't
1:20:22
think we were going to get the GBP, but
1:20:24
he got it today from the franchise. Um,
1:20:27
>> So, he's changed his company name. He's
1:20:29
done a a a DBA fictitious name. So it's
1:20:32
it's you know a new brand.
1:20:35
So originally we were thinking we were
1:20:38
going to have to create a GBP but I can
1:20:40
just rename and reverify the GBP because
1:20:44
it's it's doing okay in search. Is that
1:20:46
recommended? Because I heard I've heard
1:20:49
some conflicting thoughts on whether to
1:20:52
just rename it and and you know redo the
1:20:55
one that's there that's ranking that has
1:20:57
some rankings. I know it'll change with
1:20:58
the new website and whatnot, but um
1:21:01
should we start over or use the
1:21:02
existing?
1:21:04
>> Yeah, I mean I can't think of a reason
1:21:06
why I would ever start over. Um
1:21:10
>> I can't think of a reason why I would
1:21:11
ever start over, right? Like Google
1:21:13
doesn't like new things. So if you have
1:21:15
a GBP that they've given you, uh
1:21:17
especially if it's in the same or even a
1:21:20
similar primary category, I'm going to
1:21:23
heavily lean toward just changing that
1:21:24
name. And yeah, changing the name, you
1:21:27
probably have, you know, roughly even
1:21:29
odds of triggering a reverification. So,
1:21:32
just get your ducks in a row, get ready
1:21:34
for the reverification, get your
1:21:35
signage, business cards, your
1:21:38
documentation, paperwork, so that you
1:21:39
can record that video straight away. Uh
1:21:41
because I mean, at the end of the day,
1:21:42
if you don't have a GBP, you're going to
1:21:44
have to record that video anyway, right?
1:21:46
>> Yeah. Yeah. Exactly. Yeah, we were
1:21:48
ready. So, cool.
1:21:49
>> Yeah. So, I mean, if they're ranking
1:21:51
decently well, I mean, I don't I truly
1:21:54
cannot think of a single reason why
1:21:57
you would be advised to not just use the
1:22:00
existing GBP.
1:22:01
>> Yeah, there's a there's a rank map right
1:22:05
there for it if it's a share link, so
1:22:06
you don't have to run it.
1:22:11
>> Yeah, I mean, that's that's pretty.
1:22:13
What's over here on the east? Is this
1:22:14
where all the population lives? But no,
1:22:16
I mean, this is not this is not a bad
1:22:18
rank map. Uh,
1:22:20
>> seems like it has one of those.
1:22:21
>> Number one in the top three.
1:22:24
>> Yeah. Real good. Um, twice now looking
1:22:27
in in Lead Snap for for a couple of
1:22:30
different businesses, I've noticed that
1:22:33
the number one position doesn't have a
1:22:36
website like you mentioned earlier. And
1:22:38
when I look at the the reviews, I'm
1:22:41
seeing reviews from four years ago and
1:22:43
it's it's got the um, do you own this
1:22:46
business sitting there? Right. And I'm
1:22:48
wondering if you know if I if you can
1:22:50
kind of verify that maybe no one's
1:22:52
managing that page anymore. Should you
1:22:55
just claim up the page and get rid of
1:22:56
it? Like
1:22:57
>> yeah. So it own this business that used
1:23:00
to be a really strong sign that it
1:23:02
wasn't claimed. Uh but I have actually
1:23:05
seen the hey do you own this business
1:23:07
appear even with GBPs that are claimed.
1:23:10
So let me show this is kind of funny.
1:23:12
Let me show you a quick example uh with
1:23:14
Elite Construction and Roofing where we
1:23:17
have Hey, do you own this business? Now,
1:23:20
it's pretty clear that uh this is
1:23:23
already claimed. I mean, right, John,
1:23:26
you you've claimed Elite Construction
1:23:27
and Roofing that we were just talking
1:23:29
about this business, but own this
1:23:31
business is still there. It you that
1:23:34
used to be a sign that it wasn't
1:23:35
claimed. It just isn't anymore. Google
1:23:37
just shows that sometimes. I don't know
1:23:40
why. Google does weird things. Google
1:23:42
does Google things sometimes, right? So,
1:23:44
that's not a very um good sign that hey,
1:23:48
this is I can just claim it real quick.
1:23:51
Um but beyond that, like oh yeah,
1:23:56
someone else may So anyway, beyond that,
1:23:59
um when a GBP is ranking with no website
1:24:04
attached to it, like that's just a sign,
1:24:06
hey, they probably maybe they created
1:24:08
that GBP 15 years ago. what they were
1:24:11
one of the first ones to create it. So
1:24:13
they started ranking and since then
1:24:15
they've just provided excellent goal
1:24:17
completion right and I've heard I've had
1:24:20
this conversation with other people in
1:24:21
the SEO space and whenever I make the
1:24:23
claim that like hey you know Google is
1:24:26
looking at whether you're answering the
1:24:28
phone and whether they have to call
1:24:30
other businesses in the area and if they
1:24:34
don't have to call other businesses
1:24:35
that's a good sign and you will hold
1:24:36
your higher rank position longer. I get
1:24:39
that. Like it's a pretty common
1:24:40
complaint. They'll say something like,
1:24:42
"Well, Google can't see if the if
1:24:44
they're if you're making a call or if
1:24:47
you're answering the phone and it's
1:24:48
just, well, yes, they can. Are you
1:24:51
forgetting that Google owns Android?"
1:24:53
Like, they didn't develop Android out of
1:24:55
the goodness of their heart. And in the
1:24:57
summer of 24, they had that massive leak
1:25:00
where they leaked all of the attribute
1:25:02
data for the Google search algorithm.
1:25:04
And there is a ton of attribute data
1:25:07
coming from Chrome and Android, which of
1:25:09
course makes sense, why else would
1:25:11
Google create Chrome and Android if not
1:25:13
to make their search algorithm better,
1:25:17
right? If they didn't create Android and
1:25:19
give it to Samsung and all these other
1:25:21
mobile phone manufacturers out of the
1:25:23
goodness of their heart to try to make
1:25:24
the world a better place, right? Big
1:25:28
trillion dollar companies don't pull
1:25:29
that kind of anymore. They're in it
1:25:30
for the money. And the the money in
1:25:33
their case is to make the algorithm
1:25:34
better. So a GBP that's ranking really
1:25:36
well with no website attached to it,
1:25:38
that just means they're doing a great
1:25:39
job of providing goal completion. Um,
1:25:43
>> yeah. So if you try to hit own this
1:25:45
business, it probably won't work. Uh,
1:25:48
maybe it will, and sure, in that case,
1:25:51
go in there and change the phone number
1:25:52
to yours, like whatever. Um, but it
1:25:55
probably won't work. Um, and you
1:25:58
mentioned the reviews. It's really
1:26:00
weird, right? Reviews are not a
1:26:01
significant rank factor on Google Maps.
1:26:05
They are a huge rank factor for LLMs,
1:26:08
Chat GPT in particular, and they're a
1:26:11
huge rank factor for the Google AI
1:26:13
overview. But what's wild about the
1:26:16
Google AI overview? So, right, so if you
1:26:18
search for something like Chicago
1:26:19
plumber, you're going to get the map. If
1:26:21
you search for something like recommend
1:26:23
a good plumber in Chicago, then you
1:26:25
typically won't get the map. You'll get
1:26:27
the AI overview and it will recommend
1:26:29
three businesses. Pretty often the
1:26:31
businesses the AI overview recommends
1:26:33
are different from the businesses in the
1:26:35
map.
1:26:36
>> And we looked at hundreds of them trying
1:26:38
to figure out what was driving the
1:26:39
Google AI overview to recommend the
1:26:41
specific businesses that it was. And the
1:26:44
only thing we could find in common, it
1:26:46
wasn't citations, it it wasn't uh
1:26:49
schema. The only thing we could find in
1:26:52
common was the businesses that the
1:26:54
Google AI overview was recommending had
1:26:57
excellent Yelp review profiles. Um,
1:27:00
which is very funny because very few
1:27:03
people, almost no one actually tries to
1:27:06
build reviews on Yelp. So, in my
1:27:08
opinion, I've thought this for a while,
1:27:11
uh, Yelp is one of the best places to go
1:27:14
to actually find real people reviews,
1:27:16
cuz if somebody is pissed off at your
1:27:18
business, they're typically going to go
1:27:20
and leave bad reviews everywhere they
1:27:22
can find it. But they'll only typically
1:27:25
leave good reviews where you're asking
1:27:27
for good reviews, right? So, anyway, um,
1:27:31
>> yeah.
1:27:32
So the Google AI overview loves Yelp,
1:27:35
but it doesn't actually pay much
1:27:37
attention to the Google reviews itself.
1:27:38
So Google reviews not important for
1:27:40
ranking. I have seen
1:27:43
more like hundreds and hundreds and
1:27:45
hundreds of examples of businesses with
1:27:48
5,000 reviews that are in the 10th
1:27:50
position when you know the top three
1:27:53
players have 50,
1:27:55
>> right? Review, quality, quantity, not
1:27:58
very important to rank. It is obviously
1:28:00
very important once you're ranking to
1:28:01
drive the conversion, but not very
1:28:03
important to actually rank. Um, other
1:28:06
questions, Mark?
1:28:07
>> Yeah, I've just got one more. Um, my
1:28:10
citations on Lead Snap are coming in.
1:28:12
It's only been I think I'm, you know,
1:28:14
three weeks in to a couple of the orders
1:28:16
I put in. And so, you know, the Bing
1:28:20
page, a lot of the key pages at the top
1:28:22
there aren't really coming in yet as
1:28:24
live links. And I'm wondering if we do
1:28:27
turn it off before the 30 30-day mark so
1:28:30
we don't have to pay for month two and
1:28:31
ongoing.
1:28:33
Do you still think that they're in the
1:28:34
queue to be teed up or should we let the
1:28:36
subscription go for a couple of months
1:28:38
until they're all done and then turn it
1:28:40
off? Like anybody have any thoughts on
1:28:41
that? So when you look at the uh
1:28:43
citations in lead snap, so the way it's
1:28:46
frustrating I I um I've talked to
1:28:49
Patrick about this, but um when when we
1:28:52
look at that uh there's the live
1:28:57
submitted uh whatever the different
1:28:59
categories are um and what's frustrating
1:29:01
about it is there are a lot of citations
1:29:04
where lead snap only has oneway API
1:29:07
communication. So what that basically
1:29:10
means
1:29:11
uh with only one-way communication
1:29:15
uh so lead snap will submit and then it
1:29:19
will never leave submitted because it
1:29:21
only has oneway communication. So live
1:29:25
means that it's a two-way communication
1:29:27
and whatever platform has told Lead
1:29:29
Snap, hey the citation is now live. So
1:29:32
if it's sitting and submitted, it could
1:29:34
be that you have to wait before it goes
1:29:37
live or it could be that it's done and
1:29:41
it will never leave submitted. Right? So
1:29:44
I don't like the language of submitted
1:29:46
and also the action required. There are
1:29:48
a bunch of citations that show up as
1:29:50
action required that don't actually have
1:29:53
any action required. Um so that's also
1:29:55
not ideal obviously. Um, but you can
1:29:59
actually check uh the citation source to
1:30:02
see. Uh, but something like Apple Maps
1:30:04
and Bing, uh, those should show up as
1:30:07
like synced. Uh, and you should be able
1:30:10
to hit the preview and then go to the
1:30:12
Bing for Business listing or the Apple
1:30:14
Maps listing. Um, yeah. And I don't know
1:30:18
what happens if you cancel before those
1:30:20
get live. I don't think it would keep
1:30:23
pushing them because why would it,
1:30:25
right? if if you're not paying for it
1:30:26
anymore.
1:30:27
>> Yeah. Yeah. Well, might let it ride for
1:30:29
a little bit. The the the Apple maps
1:30:32
have been coming in right away, but the
1:30:33
Bing has been taking longer and then I I
1:30:36
guess I'll just go to the platform and
1:30:38
search and see if I can find them.
1:30:40
Really?
1:30:40
>> Yeah. And you can always ask the lead
1:30:42
snap support. They're usually uh pretty
1:30:44
quick at responding in my experience.
1:30:47
>> Awesome. All right. So,
1:30:51
Claudia Claudia Perez Cordderero, are
1:30:53
you still here? Claudia.
1:30:57
Claudia. Claudia. Claudia. I don't see
1:31:00
Claudia.
1:31:05
All right, moving on. Derek Dirks.
1:31:07
Derek, how are you, man? Are you still
1:31:09
here?
1:31:13
Oh, there's Derek. He's muted. Unmute.
1:31:17
Are you there, Derek?
1:31:18
>> Yep, I'm here.
1:31:19
>> Hey, man.
1:31:21
>> You got a question? What's going on? No,
1:31:23
I just came on to listen today.
1:31:25
>> All right, sounds well. You're one of
1:31:26
the top 10. So cool. I guess people will
1:31:28
be happy about that. All right, let's go
1:31:30
with Henrik.
1:31:35
There's Henrik. What you got, man?
1:31:45
Ask unmute. You should be able to unmute
1:31:51
in the lower left. You should
1:31:53
>> Yes. Yes, I got you now. Yeah. Can you
1:31:55
hear me?
1:31:55
>> I sure can, Henrik.
1:31:57
>> Okay. So, uh my website here, uh I need
1:32:01
to know how good is your Danish?
1:32:04
>> Very bad. My Danish is very bad.
1:32:07
>> Really?
1:32:08
>> I know. It's a surprise.
1:32:10
>> Yeah. I thought everybody spoke Danish.
1:32:13
Um, so
1:32:14
>> it's it's my third language, so not
1:32:16
great.
1:32:17
>> Okay,
1:32:26
there you go.
1:32:34
>> Oh, it's okay. There we go. Here we go.
1:32:37
>> Yeah, if you open it in Chrome, it
1:32:39
should be able to auto translate.
1:32:42
>> Yep, I see it. Perfect.
1:32:44
>> Renoring mitig. Okay, cool.
1:32:46
>> Yeah, that that we're cleaning service.
1:32:52
>> And um uh please do not try to read our
1:32:56
schema because I just did and found out
1:32:59
there was some horrible
1:33:02
stuff. I don't know if if this is
1:33:04
costing us our rankings.
1:33:11
All right. I it Google translated it. So
1:33:13
we got a house cleaning service.
1:33:18
>> All right. So have you run a uh local
1:33:21
rank map?
1:33:22
>> Yep. Yeah. I have local dominator.
1:33:26
>> Local dominator. Do you have a
1:33:28
screenshot or anything like that of what
1:33:30
the that you could share with the what
1:33:32
that looks like?
1:33:33
>> I wish snap are working better.
1:33:36
>> Okay. Um,
1:33:39
let me let me get that for you. So, can
1:33:42
I just put the screenshot in the chat?
1:33:44
>> Yeah, you should be able to just put it
1:33:45
in chat.
1:33:51
And
1:33:53
here we go.
1:34:01
Oh, look at that. I found it. Excellent.
1:34:05
>> Yeah. Yeah, that's us.
1:34:08
>> All right. Hey, that's a pretty good
1:34:09
looking heap. Uh that's a pretty good
1:34:10
looking uh rank map. Um
1:34:13
>> well, yes and no.
1:34:17
>> Here, let me share this. Here you go. So
1:34:20
you guys can see what we're chatting
1:34:22
through. There's his heat, his uh rank
1:34:30
Okay. So, you said yes. Oh, no. I closed
1:34:32
it. Gh.
1:34:37
Ah, I could. All right. What? Why? Yes
1:34:40
and no. I mean, that that rank map looks
1:34:42
pretty good. What are we trying to
1:34:44
accomplish here?
1:34:45
>> The the problem is if uh if people
1:34:48
search for cleaning on their phone on a
1:34:51
smartphone, it will actually only show
1:34:54
number one and two. Meaning that if
1:34:57
you're number three like we are, uh, we
1:35:00
are basically unless we can get
1:35:03
people to scroll.
1:35:07
>> Yeah, no one scrolls. Is that unique to
1:35:11
Danish that you only get top two?
1:35:14
>> No, but that that's because there's only
1:35:16
room for the top two in in your screen
1:35:19
in a normal smartphone. and and
1:35:21
typically Google also show a sponsored
1:35:24
link up in the top.
1:35:28
>> So I mean I'm just did a search on my
1:35:30
phone and I can see all three but
1:35:32
scrolling down to see the third one that
1:35:35
is easy. That's not a big deal. The the
1:35:37
challenge is there's this show more. Let
1:35:41
me see. I don't know. I'll try to see if
1:35:43
>> Let's see if this will work. Can
1:35:46
>> Yeah, I got it. Yeah.
1:35:47
>> Yeah. So, this show more is a button
1:35:49
that no one ever pushes, but you do see
1:35:52
all all of the top three. And yeah, that
1:35:54
like when it loads for me, I see all
1:35:56
three. But even if it didn't, like
1:35:58
having to come down a little bit, that's
1:36:00
not a big deal, right? That's not a big
1:36:02
deal. We've seen over the years, we see
1:36:04
a very very small click-through rate,
1:36:07
call rate difference between being
1:36:10
ranked number one, number two, and
1:36:11
number three. Generally the difference
1:36:14
between one, two, and three is uh
1:36:16
explained by the review quality and
1:36:18
quantity and not whether they're in
1:36:20
first, second or third place.
1:36:22
>> Um but yeah, so so
1:36:26
>> as long as you're in the top three, you
1:36:28
you look pretty good. I see your concern
1:36:30
though because you're basically number
1:36:32
three everywhere.
1:36:33
>> Yep. And and why um why do you think
1:36:37
number one and two is number one and
1:36:40
two?
1:36:41
I mean this is we don't do deep
1:36:44
competitive analysis because it's you
1:36:46
know Google makes this decision based on
1:36:49
it's trillions and trillions of data
1:36:51
points.
1:36:52
>> Um but if if so if I'm looking at this
1:36:55
rank map and the question is hey I want
1:36:59
to get from three to two I'd be like uh
1:37:03
maybe we focus on turning those fours
1:37:05
and fives into threes. Um that's a lot
1:37:08
more exciting to me. But in either case,
1:37:10
the answer is usually going to be the
1:37:12
same. Um, showing a bunch of threes
1:37:15
everywhere, right? So, one, that's a
1:37:17
good thing. Google trusts that you your
1:37:19
business does cleaning. Google trusts
1:37:21
that you do business in those areas. It
1:37:24
just trusts the other two a little bit
1:37:26
more,
1:37:28
>> Um, so we might focus on not might, so
1:37:32
the focus would be on how do we build
1:37:35
just that little bit more trust with
1:37:37
Google's algorithm. Uh so usually the
1:37:40
best success that we've had is those
1:37:42
high trust local links. So there's the
1:37:45
prompt in the modern SEO groups, the
1:37:48
local offsite SEO analysis. So if you
1:37:51
run that prompt,
1:37:52
>> um chat GPT or Claude uh will go out and
1:37:56
find the local charities, local events
1:37:59
that will link back to your website if
1:38:02
you uh sponsor them. Those are
1:38:04
incredibly powerful links. Beyond that,
1:38:08
>> all those fours, um, that's where I'm
1:38:10
going to start just cranking out content
1:38:14
uh, based on those geographies, right?
1:38:17
Like if, hey, if I'm number four, that
1:38:19
means I can be number three, I just need
1:38:21
to convince Google that I actually do
1:38:23
this service at that location. So, I'm
1:38:25
going to start saying like producing
1:38:27
content like, you know, cleaning
1:38:29
services near uh, Silkorg, is that the
1:38:34
city? uh cleaning services near Silkborg
1:38:37
and then I'll use uh Lisbro
1:38:40
uh or cleaning services Silkberg Thunder
1:38:44
or or Lena or all of these different
1:38:46
cities where you're in where you're
1:38:48
number four. I'm just going to start
1:38:50
producing content that talks about how
1:38:52
hey your cleaners will happily travel
1:38:54
from Silkborg to that place and do the
1:38:58
cleaning.
1:38:58
>> Uh and then we'd source links to that.
1:39:01
We'd link those pages back to your
1:39:03
homepage and go through that to build up
1:39:05
that geographic relevance just to
1:39:08
convince Google, hey, I know that, you
1:39:10
know, we're not in that city, but I will
1:39:12
drive to that city happily.
1:39:14
>> Yeah, you you said something about uh
1:39:18
map embed on the website.
1:39:21
>> Yeah,
1:39:21
>> that Google shows you how to do. I'm not
1:39:24
sure we done that correctly.
1:39:26
>> You have one. If if I look at your
1:39:29
footer, it looks like you have one.
1:39:31
>> Yeah, I do. I do, but it's just made
1:39:35
with Elementor.
1:39:37
>> It's not the code that Google somehow.
1:39:43
>> And this isn't a full map embed. This
1:39:45
looks like it's an image with a link,
1:39:48
>> It's not. It it's um I I think if you
1:39:52
view the larger map uh the the it should
1:39:55
work.
1:39:57
But I was just wondering is there a
1:39:59
correct way to embed a map?
1:40:06
Yes, there is. Uh um
1:40:08
>> how how do we do that?
1:40:11
>> Let me show you. I have to come in here.
1:40:16
Show more accounts. that account.
1:40:20
Do another search. Click there.
1:40:25
And I'm going to grab my old driving
1:40:28
school.
1:40:30
Okay, here we go.
1:40:33
So, it's quite it's very very fast. Uh,
1:40:37
and I learned how to do this. There's a
1:40:38
support.google document that says it. So
1:40:41
if we hit share um we we can copy the
1:40:45
share link and then we can just embed
1:40:48
that.
1:40:53
>> Like it's it's really
1:40:55
any reasonable developer should be able
1:40:57
to do it very quickly.
1:40:59
>> Okay. So simply embed the sharing
1:41:17
Yeah, it should be very easy to just
1:41:20
generate that embed code and and and put
1:41:22
it in there.
1:41:23
>> Okay. So, simply uh simply just take the
1:41:26
share link and embed that.
1:41:29
>> Yeah, you have to generate some code
1:41:31
that goes around it uh also. But yeah.
1:41:37
>> Okay. I'll try to get my coder to uh to
1:41:39
fix it tomorrow. Um and also what about
1:41:45
uh in in in in the whole of Denmark, we
1:41:48
have like 10k searches for cleaning
1:41:50
every month, but only 210 of them are
1:41:53
from Silborg, which is the town where we
1:41:56
are.
1:41:57
So, how do we rank local on a uh
1:42:01
nationwide word?
1:42:04
>> Right? Remember, proximity is a massive
1:42:07
part of Google's local maps algorithm.
1:42:11
>> So, the short version of the answer, how
1:42:13
do we rank nationally is that you you
1:42:16
can't, right?
1:42:17
>> Yeah, we don't want we want to rank
1:42:20
locally,
1:42:24
>> So, sorry, what was the question? the
1:42:27
the question was how do we rank locally
1:42:30
on a nationwide search,
1:42:33
>> right? So that yes, so that I mean the
1:42:36
answer is the same, right? Like because
1:42:38
proximity is an important rank factor
1:42:41
for the top three in local search. at
1:42:43
some point you're just going to be too
1:42:45
far away that you're just not going to
1:42:47
be able to build enough trust and
1:42:49
relevance to convince Google that you're
1:42:52
the business to recommend uh at that
1:42:55
level of distance. So, the real answer
1:42:58
of how to rank beyond these local areas,
1:43:02
it's one of the reasons that there's no
1:43:04
real rank tool that will allow you to
1:43:06
run much bigger than, you know, a couple
1:43:08
hundred miles per side, just because it
1:43:11
doesn't make any sense to run bigger
1:43:12
than that because proximity becomes so
1:43:15
is so important. Um, so beyond that,
1:43:18
it's really just got to be around uh
1:43:21
having multiple GBPs.
1:43:27
But yeah. Okay. Um so um
1:43:33
so we we are going to try to do that.
1:43:36
But but um but what you you said
1:43:40
something uh in the video I just joined
1:43:43
yesterday. You said something about the
1:43:44
core 30.
1:43:48
Yes. And we have uh for us we have three
1:43:52
uh main categories that are open to us
1:43:55
in um
1:43:56
>> oh one one hold on I'll we'll get back
1:43:59
to that one second. I just want to show
1:44:00
you. So this is your GBP and I'm on the
1:44:02
Google maps and I and I looked it up
1:44:04
right. This is what I was looking for
1:44:06
and somebody in the in the in the chat
1:44:07
said this so thank you to that person.
1:44:09
But if I hit share then I get embed a
1:44:11
map and then this is my code. So if I
1:44:14
copy this code, this code is the embed
1:44:17
code for embedding this GVP.
1:44:20
>> Okay, I will definitely do that
1:44:22
tomorrow.
1:44:23
>> Yeah. And this is just this is HTML. You
1:44:25
can see it's an iframe and it's just
1:44:27
going to the Google maps, finding the
1:44:29
GBP, and then hitting this share and
1:44:32
then embed map.
1:44:33
>> Got it.
1:44:34
>> So sorry. Thank you to
1:44:36
>> BSims.
1:44:37
>> BSims. Yeah.
1:44:39
>> All right. Got that.
1:44:40
>> Yes. Back to your your question, Henrik.
1:44:42
>> Okay. So my my thing was that we have we
1:44:46
have like three categories open to us.
1:44:50
We we cannot choose. So there's there's
1:44:52
like cleaning and there's cleaning
1:44:54
service and there is window polishing
1:44:57
and that's the three open to us.
1:45:03
>> So do we take all three?
1:45:06
>> Yeah. So often so we we'll typically
1:45:08
target three or four categories and then
1:45:12
we want to see 20 or 30 services. That
1:45:14
being said, right when I talk about the
1:45:19
um when I talk about the
1:45:22
>> core 30
1:45:23
>> core 30 the focus on the core 30 is to
1:45:25
build topical relevance.
1:45:28
>> So what we're trying to do with the core
1:45:30
30 is convince Google that your business
1:45:32
provides that service. Right? Yeah.
1:45:35
>> So if I look at your rank map, which
1:45:38
you've so kindly shared with us,
1:45:40
>> you don't need topical relevance.
1:45:42
>> Right.
1:45:43
>> Half of your rank map is green already
1:45:45
and the other half of it is four and
1:45:47
five. Google already knows that you
1:45:50
provide house that you provide cleaning,
1:45:54
>> So I if if if you came to me as a client
1:45:56
and you said, "Hey, help me do SEO. I
1:45:59
want to rank more in my rank map. I want
1:46:01
it to be greener." I would not do the
1:46:04
core 30 for you. You don't need it. You
1:46:06
already have the topical relevance. I
1:46:08
would start by producing the geographic
1:46:10
relevance to start to turn the north
1:46:12
side of your map green just by producing
1:46:16
content that tells Google, hey, I will
1:46:19
happily drive to Estrup or Lemming to
1:46:23
clean houses.
1:46:25
>> Yes. And how uh how much would you say
1:46:29
the schema would would uh relate to
1:46:32
that? So the schema uh if you implement
1:46:36
like absolutely 100% perfect schema um
1:46:40
you might see a small impact on the rank
1:46:43
map like schema is helpful schema is
1:46:46
more helpful to chat GPT because chat
1:46:49
GPT is not as good at crawling uh the
1:46:52
interwebs as Google is right Google was
1:46:54
built from the ground up to crawl the
1:46:57
internet uh chat GPT was built with an
1:47:01
offline data that and the ability to
1:47:03
crawl was added later. It's not a core
1:47:05
skill set of chat GPT. And if you have
1:47:08
ever used like the agent mode for any of
1:47:10
the LLMs, they're so slow. Um, so the
1:47:15
way I think about schema, it's like if
1:47:17
you're moving houses, right? You'd put
1:47:20
all of your belongings in moving boxes.
1:47:22
Uh, you don't need to label the boxes.
1:47:24
You could shuffle through each box to
1:47:26
figure out what room it should go in,
1:47:28
but schema is the box label and it's
1:47:30
going to dramatically help chat GPT and
1:47:33
other LLMs figure out your website and
1:47:35
the website structure. Plus, schema is
1:47:39
something that takes,
1:47:40
>> you know, 10 minutes to do correctly.
1:47:44
Especially on the important pages, we'll
1:47:46
always make sure to do schema. But don't
1:47:48
like I'm not saying if you implement
1:47:50
schema your map is going to be all twos.
1:47:53
like it doesn't usually have a huge
1:47:54
impact on Google Maps, but it's still
1:47:56
just something that should be done
1:47:58
correctly because it's easy, it's fast,
1:48:00
and you only have to do it once.
1:48:02
>> Got it. So, final question. Uh, we we
1:48:05
have we are in the town of Silore. So,
1:48:08
therefore, our main service keyword is
1:48:12
cleaning in Silic.
1:48:14
Um the thing is we we naturally u made a
1:48:19
uh a subpage uh so uh which is our
1:48:22
domain and then slash cleaning silk ball
1:48:26
but we are ranking u we are ranking with
1:48:30
the main page with the main domain for
1:48:33
that term. So my question is would you
1:48:36
change
1:48:38
uh the ma the the main website
1:48:42
so uh so that it ranked
1:48:45
like the title and the um meta
1:48:48
description and so on.
1:48:51
>> Right. So when we're talking So you're
1:48:52
talking about individual URLs ranking
1:48:54
like below the map.
1:48:56
>> But but the the the one that I just gave
1:48:59
you the the URL that I just gave you the
1:49:02
the the front page.
1:49:04
>> Yep.
1:49:04
>> It's actually ranking for cleaning in
1:49:07
Silore.
1:49:09
>> So would you delete the subpage to avoid
1:49:12
cannibalization?
1:49:14
>> No. No. No. So when we think about local
1:49:16
SEO,
1:49:17
>> all right, everything we're trying to do
1:49:19
in local SEO is rank the GBP higher.
1:49:23
>> I don't care about duplicate content
1:49:25
issues. I don't care about
1:49:27
cannibalization issues. Those are real
1:49:29
issues, but those are real issues when
1:49:32
I'm trying to rank a website organically
1:49:35
like an individual URL uh below the map
1:49:38
results. With local search, I'm not
1:49:41
trying to do that. you know, depending
1:49:42
on the actual region and how the people
1:49:45
behave, uh, something like 60 to 80% of
1:49:49
the traffic of the calls go to the map,
1:49:51
5 to 10% go to the ads. So, the organic
1:49:54
listings, you know, they're looking at
1:49:56
maybe 10 to 20% of the total traffic,
1:50:00
best case, and a third of that is going
1:50:02
to go to the number one ranked one, and
1:50:05
it drops very quickly after that. So,
1:50:07
we're really just playing for peanuts
1:50:09
when we look at the organic rankings.
1:50:11
And I know people with uh rank and rent
1:50:14
and they don't have GBPs. They just go
1:50:16
organically and they need thousands of
1:50:19
websites that are ranking organically to
1:50:22
generate any meaningful call volume.
1:50:24
Like organic just delivers so few calls.
1:50:27
We almost always basically ignore it
1:50:30
when we're looking at local SEO. Uh so
1:50:34
the short answer is I don't track
1:50:36
organic rankings. I don't care about
1:50:38
organic rankings. The only thing I look
1:50:40
at and care about is what my map looks
1:50:43
like. And your map, Henrik, looks good.
1:50:46
I like your map.
1:50:47
>> So, um, if if I go into if if I upgrade
1:50:51
to the new um to the 198 group, how how
1:50:56
many of these meetings do we get then?
1:50:59
>> Uh, I do this weekly in the pro group,
1:51:01
not monthly.
1:51:02
>> Ah, okay, cool. I just don't have the
1:51:06
energy to do uh this type of meeting
1:51:08
every month or every week for for this
1:51:11
audience. But okay, so that Enrique was,
1:51:15
let me pull it up. You were our Were you
1:51:18
our 10th? I think you were our 10th. Um
1:51:21
so just to remind everyone, I know some
1:51:23
of you weren't here. Uh let me know in
1:51:25
the school group what you thought about
1:51:27
this format. uh where instead of just
1:51:30
taking a bunch of relatively short
1:51:32
questions, we did these like longer deep
1:51:34
dives. And the way I decided which
1:51:38
questions to take was the first 10
1:51:40
people who joined, they got 10 minutes
1:51:42
each. And I talked about this at the
1:51:44
very beginning. If you weren't here at
1:51:45
the beginning and missed it, I
1:51:46
apologize. But that's how we structured
1:51:48
it. Just the first 10 people who joined,
1:51:51
uh we did deep dives. Hopefully other
1:51:53
people thought that was valuable. uh
1:51:55
rather than you know answering a dozen
1:51:58
questions with 2 minutes each answering
1:52:00
10 questions where there's a lot more
1:52:03
depth looking at websites looking at
1:52:05
title tags mas etc etc let me know in
1:52:08
the school group if you liked this
1:52:11
format or if you thought this format was
1:52:13
a stupid waste of time uh let me know um
1:52:17
if enough people really like this we can
1:52:20
do it again next month if people hated
1:52:22
it then we can go back to the other
1:52:25
format next month. Uh, but that being
1:52:28
said, we're at 2 hours, so I am going to
1:52:32
call it. Our next meeting is going to be
1:52:34
on November 3rd at 100 p.m. Central. Um,
1:52:40
so hopefully we'll see you guys there.
1:52:43
Thank you very much for coming. If I
1:52:44
didn't get to your question, I
1:52:45
apologize. Post it in the school group.
1:52:48
I I'll try to answer all the questions
1:52:50
there in the school group. Uh, send me a
1:52:53
message. I'll I'll see it if you send me
1:52:54
a message. And uh yeah, thank you very
1:52:57
much for coming. I appreciate you. I
1:52:59
appreciate all of you.