Unlike Google which ranks based on links and proximity, ChatGPT recommends businesses based on brand mentions across the web and presence in Bing-connected data sources, requiring a different optimization strategy.
"ChatGpt doesn't look at links. ChatGpt doesn't care about links. It's not crawling the internet looking for links. What ChatGpt cares about is mentions... if your business is mentioned in an article, but you don't get a link, Google doesn't care. ..."