July Monthly Community SEO Q&A

Name: July Monthly Community SEO Q&A
Duration: 4589 s

Caleb Ulku 76:29

Transcript

0:00

0:00 Uh, but welcome, welcome. It is, as I

0:03 mentioned, it's 1:00 Central Standard

0:05 Time on a Monday and this is our monthly

0:09 SEO Q&A call. So, today is July 7th,

0:14 which is fun because it's the absolute

0:16 latest day that it can be for the first

0:19 Monday of the month, uh, the 7th. Uh, so

0:22 that's very interesting. Cool. It's also

0:25 the first monthly live stream in the

0:29 second half of 2025. So hopefully

0:32 everyone who is here, who is watching

0:34 this, you're halfway through your uh

0:38 annual 2025 goals. And if you're not,

0:42 well then let's chat about it and see

0:44 what's going on. So, Destiny, uh, my

0:48 right-hand woman who is awesome and I

0:52 rely on her all the time, she is here

0:54 and she's just going to help us, um,

0:57 keep track of the questions. So, she has

1:00 a couple of questions cued. Uh, if you

1:02 want to ask a question in the Zoom, go

1:05 ahead and do the hand raising thing.

1:08 And, uh, otherwise, you can post the

1:10 question in the chat. I don't know if we

1:14 can see the YouTube questions or not

1:16 because I don't know how to actually

1:17 find the live stream. I don't know. I

1:20 don't know. You'd think I would know.

1:22 Does anyone know?

1:24 Let's go to my channel. If I go to my

1:26 channel, that's me.

1:29 Stop playing that. And if I go to

1:31 videos. So, it's not on there. So, it's

1:34 not on there. So, I don't know if it's

1:35 live or not.

1:37 So, if you're on YouTube and this is in

1:39 fact live, then I don't know. I guess

1:42 you just can't ask questions because I

1:43 don't know how to see it. Um,

1:46 yeah,

1:47 YouTube chat open on mine, but

1:50 you do.

1:51 I don't know if people will see it right

1:53 now.

1:54 Well, no problem. We'll we'll get there.

1:57 No problem. But if you are on YouTube

1:59 and you want to ask a question and we

2:02 can't figure out how to get to your

2:03 question, then uh join the school

2:06 community and you can join the Zoom here

2:08 and actually be on this with me and

2:11 everyone else here. Uh and yeah, we'll

2:14 uh we'll we'll get it sorted. I'm trying

2:16 to figure out where the live tab is. I

2:18 can't find it. Well, I'm going to stop

2:19 watching or I'm going to stop looking

2:21 for it because they're all here now and

2:22 it's been five minutes. So, plenty of

2:24 time to get people connected. So, let's

2:26 see. Destiny, have you sent me the first

2:28 question? You have.

2:30 You have ex unlisted. How do I change

2:32 that? Can anyone find it if it's

2:35 unlisted? Let me see. Privacy. I do

2:37 really kind of want to change that. Can

2:39 I change that real quick? If it takes me

2:42 more than a few seconds, I'm going to

2:43 give up. I'm going to give up.

2:47 Monetization. I don't really care about

2:49 that.

2:51 Um, who can send messages? Fine.

2:56 Message delay. Fine. Oh, there it is.

3:00 Public. Done. Save. Excellent. So, now I

3:06 might actually be for real Z's live.

3:09 Anyway, I'm going to stop trying to

3:11 figure it out.

3:14 Let's go for the first question that

3:16 that we had set to public. Excellent.

3:19 All right. First question from Jay.

3:21 What's the strategy for getting a local

3:23 business owner ranked in a second city?

3:25 Do they need a second office address and

3:27 a second GBP? Uh this is also this is a

3:31 very long question and a very short one.

3:34 Uh so yes, it is very difficult uh to

3:39 rank a GBP in a city different from the

3:43 address that the GBP is located in. So,

3:46 if you did want to do that, say you were

3:48 in a suburb of Denver or a suburb of

3:50 Chicago and you wanted to rank in

3:53 Chicago or in Denver, you would uh you

3:57 can potentially do it if you build

3:59 enough trust and relevance to overcome

4:02 the ones that are closer. Remember,

4:04 Google Maps, the Google Map algorithm

4:06 has three factors. It has trust, which

4:09 is basically how many quality links do

4:11 you have. It has relevance which is how

4:13 much quality content do you have that

4:15 Google understands and proximity how

4:18 close are you to the searcher doing the

4:20 search and when the city changes that's

4:23 a massive hit to proximity so you can

4:25 overcome that by just building up a ton

4:28 of trust building up a ton of relevance

4:31 um but it's very hard for most

4:34 businesses uh especially since we live

4:36 in an era who knows how long it's going

4:38 to be but we live in an era where

4:41 commercial office space is relatively

4:44 inexpensive,

4:45 it's often going to be less expensive.

4:47 I'm going to go ahead and mute that guy.

4:49 It's often less expensive to get a

4:51 second GBP and set up a second location

4:56 and uh and then you would have a

4:57 multi-off

4:59 website where each GBP landing page you

5:02 would basically treat it like a mini

5:04 homepage and you'd build out that core

5:07 30 concept below each one of your GBPs.

5:10 Okay. Now, someone in the group asked,

5:12 "Hey, well, I have 10 locations. So,

5:15 does that mean I need to build the core

5:16 300, 30 for each location?" And the

5:19 answer is probably not, but yes, uh, to

5:23 start, right? So, what we talk about is

5:26 as you're building out this the core 30,

5:29 what you're doing is building out a lot

5:31 of topical relevance and a little bit of

5:33 geographic relevance. So, what we always

5:35 do, and you guys I would encourage you

5:37 to do this, too. We always are watching

5:39 the local rank map, right? So, we're

5:41 using lead snap. Uh lead snap does local

5:44 rank maps. It does a great job of them.

5:46 Uh so we we're using lead snap and

5:48 generating those local rank maps and

5:50 we're keeping an eye on them because at

5:52 some point especially if you have 10

5:53 locations you know even if you have two

5:56 three four locations at some point

5:58 you're going to have enough topical

6:01 relevance that you won't need to keep

6:03 building uh you won't need to keep

6:06 building up topical relevance. Right? So

6:08 that means you don't need to keep

6:10 building the core 30 for the additional

6:12 locations. you can just skip straight

6:13 toward building uh trust and uh

6:16 geographic relevance. Perfect.

6:18 Hopefully, Jay, that answered your

6:20 question. Uh let me know if not. Mark,

6:23 go ahead. What's going on, man? Welcome

6:25 to the stream.

6:27 Yeah, thank you, Caleb. Appreciate it.

6:28 So, I've got a kind of a a really uh

6:31 complicated question. I think it's

6:33 complicated.

6:34 Oh, I love complicated questions. Let's

6:35 do it, man. Now, you got me excited.

6:38 Yeah, right.

6:38 Don't disappoint. Don't disappoint. I

6:40 have an HBAC client uh who is adding new

6:45 services. So, he's going to be adding

6:46 electric electrical uh renovations, you

6:50 know, contracting and plumbing to his

6:52 service business. Currently, he's in a

6:55 smaller town of about 100,000 people

6:58 with a much larger town 50 miles away.

7:01 He ranks fairly good on Google Business

7:03 in the smaller town, but has been trying

7:06 to break into the larger town 50 miles

7:08 away with very little success. Looking

7:10 at his website, there's nothing done for

7:12 local SEO. He has none of the service

7:14 pages, none of the techniques. But my

7:17 question is when he switches over to

7:19 this new service, should he take the the

7:22 Google business profile that he's got in

7:23 the small town that's ranking okay that

7:25 we can improve very very quickly or

7:27 should he start a new Google business

7:29 profile either in the larger town and

7:32 change the names like like should he

7:34 have a different Google business page

7:36 for each service like how hard is it to

7:38 rank in all four of those categories in

7:40 the top three Google map pack that I

7:42 guess that's kind of the question.

7:44 Gotcha. So right now he has a smaller

7:46 location, one GBP, and he's ranking well

7:49 for all of the desired terms.

7:51 He's only doing one right now.

7:53 He's only doing one.

7:55 He's adding the other three services in

7:56 the next three months.

7:58 Is he getting calls?

8:00 Uh not not necessarily. I mean, yes, but

8:02 but not like he could be.

8:04 Sure.

8:04 But it's it's it's number two in the

8:06 market.

8:07 When I look at all the other

8:08 competitors, he's the second.

8:10 So there's a couple of different ways to

8:12 approach this. Um, so

8:14 depending on how relevant those

8:16 different services are to one another.

8:18 So if they are sort of relevant, like

8:20 for example, HVAC and um,

8:24 plumbing, electrical, and and

8:26 renovations is what he said. It's all

8:27 home service.

8:28 So yeah, HVAC and plumbing often, you

8:31 know, somebody who's a licensed plumber

8:32 is also licensed to do HVAC stuff. Same

8:35 person does both. So when you look at

8:36 GBPs, you'll see a lot of GBPs that are

8:39 ranking really well for HVAC. they're

8:41 also ranking really well for plumbing.

8:43 So in that case, choose whichever

8:44 service you like most, whichever one he

8:46 wants to do the most, which is usually

8:48 going to be the most profitable one.

8:50 That's the primary category because the

8:51 primary category he'll rank for first.

8:53 Then make like HVAC the secondary

8:56 category. And follow the core 30

8:59 process, right? So you're going to have

9:00 the little paragraph about HVAC, uh 7500

9:04 words. You're going to link to a

9:07 page specifically about HVAC. And then

9:10 you're going to have a ton of services

9:11 about HVAC, 15, 20 services about HVAC.

9:14 You're going to create a page for each

9:15 of those and link them to the HVAC

9:17 service page and all that. So it'll end

9:19 up being more than 30 pages because

9:21 you're basically doing it for a plumber

9:22 and for an HVAC person. So you'll

9:24 probably have more like 40, 50, 60

9:26 pages. But if you build that out, you

9:28 can rank for multiple services with the

9:31 same GBP. Usually that's the approach

9:33 that we recommend taking one GBP and

9:36 just build out all of this relevance.

9:38 And that's the topical relevance that

9:39 you'll be working to build out. And your

9:41 second part of your question is around,

9:44 hey, how do I rank for the city that's

9:45 50 miles away?

9:46 Well, it's actually going to be four

9:48 services. So, he's going to have a

9:49 remodeling company. And

9:50 so, just keep doing the same thing,

9:52 right? So, work on building the

9:53 relevance for the plumbing, then build

9:55 the relevance for the HVAC, then build

9:57 the relevance for the remodeling, and

9:59 build the relevance for whatever the

10:00 fourth one is. So, as you're doing that,

10:02 right, so you're going to build your

10:04 secondary category. It's a little

10:05 paragraph on the GVP landing page, uh,

10:07 75 to 100 words about whatever that

10:09 secondary category is. Then you'll link

10:11 from your GBP landing page, which is

10:13 probably the homepage. Then you'll link

10:15 from there to a page dedicated to that

10:18 secondary category, right? So you're

10:20 going to have your, let's say plumbing

10:22 is what he really loves. He loves

10:23 plumbing. So plumbing is your homepage.

10:26 Then you're going to have HVAC. Then

10:28 you're going to have um, whatever the

10:30 other ones are, remodeling, and then

10:32 whatever the fourth one. And the

10:33 homepage is going to link to all three

10:34 of those.

10:36 Right? So now you have your four GBP

10:37 categories. And you can come up with

10:39 more categories if you want, but now we

10:40 have your four GBP categories. So each

10:43 one of those, because they're so

10:44 different, you're probably going to want

10:46 20 or 30 services for each one of those

10:48 categories,

10:49 right?

10:49 And then those category pages are going

10:51 to link to all of those service pages

10:53 one at a time. So, this is how you're

10:54 going to end up with just a really big

10:56 website because you need a lot of

10:58 topical relevance to convince Google to

11:00 show you for all of these different

11:03 primary categories, which is really what

11:04 you're doing. You're trying to get shown

11:06 for all these different primary

11:07 categories, right? So once you've built

11:09 all that out and you're watching your

11:10 rank map, okay, uh, and once your rank

11:14 map is the rule of thumb we use is

11:16 somewhere around a third of it looks

11:19 green, a third of it's in the top three,

11:21 that's your sign that you have enough

11:25 topical relevance for that service,

11:28 right? So in this case, you're going to

11:29 at the minimum set up rank tracking for

11:31 your four primary categories. So,

11:33 plumber, city name, HVAC, city name,

11:36 remodeling, city name, and whatever your

11:38 fourth one is.

11:38 Electrician.

11:40 Uh, electrician. Perfect. Electrician

11:42 city name. So, you're going to set those

11:43 four rank tracks up at a minimum uh

11:46 centered on the GBP. And you're just

11:47 going to keep an eye on them. And you're

11:49 going to be cranking out this this uh

11:51 this content for all of the different

11:53 services. And you should see, especially

11:56 for the relatively small area, you

11:58 should see that the rank map turns

12:00 pretty green uh before you finish

12:02 building like a 100 pages, before you

12:04 finish building all of it. And then

12:06 you're basically done. Then you might

12:07 start to think about topical relevance,

12:09 like individual little points uh you

12:12 know, maybe you have, you know, a little

12:14 bit of the map isn't quite in the top

12:15 three. So then you start to build

12:17 geographical content about that section

12:19 that's not quite in the top three yet.

12:22 And uh yeah, you do that and you'll end

12:24 up pretty good on those four services in

12:27 that one GBP location. And then if you

12:30 want to add another GBP location, you're

12:32 basically going to do the exact same

12:34 thing, but you're going to get a second

12:36 GBP. You're going to create a GBP

12:38 landing page, uh which will be an

12:41 internal page. You're not going to

12:42 repeat and use the homepage again. Now

12:44 you create a new GBP landing page, and

12:46 they'll do the exact same structure,

12:48 right? the same 80 to 100 pages

12:50 underneath it with the same services

12:52 underneath your new GBP landing page.

12:54 So, it's basically you have your your

12:56 homepage and everything that lives

12:58 underneath it and then you have your GBP

13:00 landing page and everything that lives

13:02 underneath it and they're going to be on

13:03 the same domain. The secondary GVP

13:06 landing page is going to be one level

13:07 below because it's obviously you only

13:08 have one homepage. Uh but then you'll

13:10 build the whole thing out. You'll again

13:12 watch your rank position. Uh when you

13:14 get the sign that you have enough

13:15 topical relevance, uh then you're going

13:18 to shift and start building geographical

13:20 relevance. And remember, every one of

13:22 these pages that you create, you're

13:24 going to source at least one link to

13:27 every one. We never post content without

13:28 a link. Uh otherwise, Google thinks it's

13:30 slop. So, we're going to at least post a

13:33 link to every single one of these pages.

13:35 Um, and usually the ones that we use

13:38 are, you know, decent like medium

13:40 quality PBNs because that's fairly

13:42 cost-effective and we're just using

13:45 these links as a signal to Google that

13:46 it's not AI generated slop, right? The

13:50 actual links that you will build use to

13:51 build trust because remember the content

13:54 is your relevance. Uh, your actual

13:56 location is your proximity and we

13:58 haven't really talked about trust. So

14:00 the actual links that you'll use to

14:01 build trust are going to be these like

14:04 local uh very powerful links like you'll

14:08 join the local chamber of commerce uh

14:10 sports leagues sponsorships uh festival

14:13 sponsorships and those will point to the

14:15 GBP landing page for the relevant city

14:18 and uh that trust buildup will also uh

14:21 push you a long way toward ranking. Am I

14:23 making sense with all that Mark? I know

14:25 that was a lot.

14:25 No, that does. My my other question is

14:28 he's got the the GBP page he has in the

14:30 smaller town is under the old name. He's

14:33 going to change names. Should we just

14:34 change that that page as opposed to

14:37 start a new one? Right.

14:39 Yeah, I would just change the name. And

14:41 be careful because when you change the

14:42 business name, uh there are a few things

14:44 that if you change them, it makes it

14:46 likely that you're going to uh trigger a

14:48 reverification.

14:49 The big one is if it's a service area

14:51 business, don't try to rank a service

14:52 area business, right? Ranking a service

14:54 area business sucks. Don't do that. Uh

14:57 so before you do anything with the

14:58 service area business, you're going to

15:00 want to change it to a visible address.

15:03 Uh legitimately, and we've had a lot of

15:06 clients who say like, "Oh, I don't want

15:08 my address to be visible. I don't want

15:09 people to see the address." Well, uh it

15:12 will it's often less expensive to rent

15:14 office space than to do the additional

15:16 work necessary to rank a service area

15:18 business, right? You just lose a ton of

15:21 trust without the visible address. So

15:24 you want the visible address. So anyway,

15:26 so the if you have a service area

15:28 business, you add the visible address.

15:30 Very very likely to trigger a

15:31 reverification. The second one that's

15:34 likely to do it uh is if it Why does it

15:37 say I'm speaking Spanish? I'm not

15:39 speaking Spanish. Why Why did this pop

15:41 up and say say you're speaking Spanish?

15:42 Anyway, that's gone. Now the second most

15:45 likely thing is changing the business

15:46 name. So if you change the business

15:48 name, it is likely to trigger a

15:50 reverification a little bit less than

15:52 even, right? a little bit less than 5050

15:54 it'll happen depending on how old it is,

15:55 how trusted it is. And then the next

15:58 thing is categories, right? So if you go

15:59 in and in in 20 minutes you add five

16:03 categories and change the business name,

16:05 you're probably going to trigger a

16:06 reverification. So these big changes we

16:08 also typically will do over time and not

16:11 all at once. And before we make them,

16:14 you're going to want to make sure your

16:16 client or you, depending on whose GBP it

16:18 is, is ready to record the video

16:20 reverification. You don't want to be

16:22 like, "Oh crap, I triggered a

16:24 reverification. Now I need to spend a

16:26 week getting my stuff together to record

16:27 it." I mean, what a wasted week, right?

16:29 So, get everything ready so that you you

16:31 can record it, you know, 20 minutes

16:33 after you see that it's been uh been

16:36 triggered. Um, and it can also it can

16:38 trigger a reverification. It can also

16:40 trigger a suspension. So, if it triggers

16:42 a suspension, you also want to make sure

16:43 you have your paperwork and everything

16:45 else ready to go so that you can submit

16:47 it to get that suspension lifted.

16:50 Okay. So, if we've got three to four

16:52 months to make this change because his

16:54 licensing for some of these other

16:56 services won't come in for another three

16:58 months, where where should we start?

17:00 Should we start by adding the category?

17:01 Should we start by changing the name?

17:03 It's already a location based. It's not

17:05 area service. So, we don't have that

17:07 problem.

17:07 Perfect. Yeah, I would change the name

17:09 first. Especially what I would really

17:11 want to see um what I would really want

17:14 to see is that you have the license

17:17 paperwork before you add that category.

17:20 just because uh a lot of those trades,

17:23 you know, it's if if you start to

17:25 actually rank, then uh it's pretty

17:28 common that your competitors will report

17:31 the GBP. Uh so if you actually start to

17:34 rank and you don't have a license to do

17:36 that work and your competitors start to

17:38 report you, then it's going to be hard

17:40 to get that suspension lifted because

17:41 you don't have the the license to

17:43 actually do it yet. So, generally, I

17:45 would wait until you have a license if

17:46 it's a type of work that requires a

17:48 license because it's kind of

17:51 it's kind of 50/50, right? Where if you

17:53 wait too long, uh like if if you're not

17:56 ranking, you're not going to get any

17:58 calls, but if you are ranking, then

17:59 you're going to get suspended, right?

18:01 Correct.

18:03 All right. So, Duva asks, "Since Chad

18:06 GBT is using Bing, would you recommend a

18:08 Bing places listing for e-commerce

18:10 sitebrand?"

18:12 Uh yes is the short version of this. Uh

18:15 so chat GPT doesn't give you search

18:17 results. Obviously we all know this. We

18:19 probably use chat GPT. Uh Google gives

18:22 you search results and chat GPT gives

18:24 you recommendations. So I'm going to

18:27 take Duva's question to ask more about

18:29 how does chat GPT decide what businesses

18:31 to recommend? Right? Because it's quite

18:33 different from Google. We've talked

18:35 about the three factors that Google

18:37 looks at. ChatGpt doesn't really look at

18:39 those. Right? Chat GPT doesn't look at

18:41 links. ChatGpt doesn't care about links.

18:43 It's not crawling the internet looking

18:44 for links. What ChatGpt cares about is

18:47 mentions, right? So, if your business is

18:51 mentioned in an article, but you don't

18:53 get a link, Google doesn't care. But if

18:56 your artic if your business is mentioned

18:58 in an article, but there's no link,

19:01 ChatGpt does care. Now, on the vice

19:03 versa, if you get a link, but it's

19:05 generic anchor text like click here or

19:07 something like that, well, chat GPT

19:09 doesn't care because it's not a mention,

19:11 but Google does care because it's a

19:12 link. So, ideally, look for just plain

19:15 branded links if if you have to choose

19:17 one or the other because that's going to

19:18 be a mention and a link. And chat GPT is

19:22 hooked up with Bing's API. So, chat GPT,

19:25 it can use Google and often when it's

19:28 like searching the web, it is searching

19:30 with Google, which I just think is

19:32 hilarious. Um, but most of the API

19:36 connections that Chat GPT uses are Bing

19:38 based. So, if you have a WordPress

19:40 website that scores 95 on page speed in

19:44 insights, it has a domain rating of 70,

19:48 but you've never been mentioned

19:50 anywhere, and you don't have a Bing

19:51 listing, you'll be ranked in the top

19:53 three for Google Maps, but chat GPT will

19:55 never re recommend your business, right?

19:58 So, for chat GPT, we need to especially

20:02 the single most important one is the

20:03 Bing for business. You need to get the

20:05 Bing for business. But even beyond that,

20:07 there's a set of these citations. We

20:09 call them super citations. Uh be just to

20:12 differentiate them from what most people

20:14 think of as citations. So that's going

20:16 to be right Bing for business, Apple

20:18 Maps, the BMW navigation system, the

20:20 Audi navigation system, Yelp, uh the

20:24 Better Business Bureau, all of these

20:26 types of super citations that are really

20:28 valuable but kind of a pain to get,

20:30 right? You can't just go create a Bing

20:32 for business. you have to use an email

20:34 address and get the email address

20:35 verified and similar for um Apple Maps

20:39 you have to do all that stuff. So we

20:42 started using a tool uh about a month or

20:44 so ago at my agency tool is called lead

20:47 snap and uh the the next question is

20:50 actually lead snap versus local

20:51 dominator because we used to use local

20:53 dominator for rank maps. Uh lead snap

20:56 also does rank maps. It's the exact same

20:57 price as local dominator. Um so no

21:00 problem there. Uh, Lead Snap also has a

21:03 ton of really good GBP management

21:06 services, uh, features, but the core

21:09 thing that's exciting about Lead Snap is

21:11 that for $20 a month, uh, Lead Snap has

21:14 API connections to 60 or so of these

21:18 super citations, right? So, you join

21:20 Lead Snap, it's it's $59 for 10 GBPs, I

21:24 think. And then for $20 a month, uh,

21:27 once you connect your GBP, Lead Snap

21:29 with an API connection will copy all the

21:32 information in your GBP over to Bing,

21:35 Apple Maps, the BMW, Audi navigation

21:38 systems, etc., etc., etc. So, you get

21:40 all these super citations immediately

21:42 and very quickly. That's huge for

21:45 getting ChatGpt to recommend your local

21:47 business, right? for most local

21:49 businesses, joining the Chamber of

21:51 Commerce, a couple of uh sponsorships,

21:55 like the local sports team sponsorships,

21:57 and then this lead snap uh super

22:00 citation. That's usually enough to be in

22:02 the top three recommendations for lead

22:04 snap in most metropolitan areas. Um I do

22:07 have an affiliate code for lead snap.

22:09 I'm not doing it. And one thing I I say,

22:11 right, so in the 10 years I've been

22:13 running an SEO agency, I have switched

22:15 tools three times, right? We switched

22:17 tools for chat GPT. We switched tools

22:20 for high level. And now we've switched

22:22 tools for lead snap. Right? So, uh I

22:25 I'll drop the affiliate link. If you

22:26 don't want to use it, that's fine. Don't

22:28 worry about it. Um but it will give you

22:31 uh half off your first three months if

22:34 you use the affiliate link. Uh couple of

22:36 good questions here. The citations are

22:38 permanent. So, if you stop paying the

22:40 $20 a month, the citations still stay

22:42 there. Lead Snap does not go back and

22:44 delete them, which is amazing, right? uh

22:46 really cool that they most citation

22:49 software will go back and like delete

22:50 all the citations uh if you stop paying

22:53 them. Lead Snap won't they're there

22:54 permanently uh as long as they're

22:56 accurate. So if you update your

22:57 information or something then you might

22:59 need to to do it again, right? So

23:01 anyway, uh we've been liking that tool.

23:04 Uh it helps. It helps a lot. Uh okay, so

23:07 let's see. Next question.

23:11 Robert has his hand raised. Excellent.

23:13 Robert, what's going on? Thank you.

23:16 How you doing?

23:16 Uh, great. How are you?

23:18 Yeah, good.

23:20 Uh, I appreciate you guys so much. I

23:23 learned so much. Thank you.

23:25 Love you. Thank you.

23:27 Yeah. Uh, I mostly deal with concrete

23:30 contractors. They don't know their way

23:32 around a computer at all. They hate the

23:34 idea of having to verify their GBP.

23:39 Yeah. Um, also I have always uh advised

23:46 against them using their home address as

23:48 a business because I've heard there's a

23:51 good chance they can just get suspended

23:52 or whatever from Google and I've

23:54 actually had that happen before.

23:56 Um, do people have good luck with using

23:59 home addresses occasionally?

24:01 Yeah. So, I did a YouTube video about

24:03 this a while ago. It's also in the

24:05 school classroom. Uh there's like a 45

24:07 second AI audit that you that I want you

24:09 to run. And if you do that, then I

24:11 unlock the module. It's the Facebook ads

24:13 module. In that module, I give you all

24:16 the follow-ups. I give you the full

24:18 demographics, the full targeting, the ad

24:20 copy, and I think I'm like 90% sure. I

24:22 even give you the contract that we used.

24:24 Um and the reason that's all in there is

24:26 because we uh ran that ad campaign and

24:30 we got 97 plumbers in like 6 months to

24:33 sign up for it. and our offer. We had to

24:37 basically start by getting them to get

24:39 their GBP verified. And this was an

24:42 enormous pain when we first started

24:43 doing this, but we got better at it and

24:45 better at it and fine-tuned our process.

24:48 So, like the very quick version of how

24:51 we do this. We usually will start with a

24:53 press release and sourcing these like

24:55 regular citations. So, not the lead snap

24:57 ones I was just talking about, but we'll

24:59 start with a press release press

25:00 release, regular citations, and we'll

25:02 make sure they have a website up that

25:04 matches the GBP, uh, or the future GBP.

25:07 They don't have one yet. And then we'll

25:08 usually let that age for about a month,

25:10 right? Google hates new things. So, then

25:13 we'll let the press release, uh, and the

25:16 citations and the new website age for

25:18 about a month, and then we'll work on

25:19 trying to claim the GVP. It usually will

25:23 almost always trigger a video

25:24 verification. There are a couple of

25:26 other tricks you can do to potentially

25:27 get around that. I haven't seen any

25:29 issues with it being a personal

25:31 residence. So, usually in that 30-day

25:34 window between when they sign up uh and

25:36 we do the press release and everything

25:37 and we actually try to get them to

25:39 record the GBP, what we're going to do

25:41 in that 30-day window is we're going to

25:43 ship them some business cards, right?

25:46 And the business cards will have the

25:47 exact match name that's on their

25:49 driver's license, the name of the

25:51 business, the address of the business,

25:53 and the phone number of the business.

25:55 We'll ship them like a magnetic thing

25:56 that they can put on their truck. Uh

25:58 same thing, not their personal name, but

26:00 we'll have the business name, business

26:02 address, business phone number, and then

26:03 we'll put get a little yard sign,

26:05 business name, business address,

26:06 business phone number, maybe the

26:08 website. And 30 days is enough for those

26:10 things to arrive. I think the total cost

26:12 for that stuff is like $60 or $70 for

26:15 all of it. And then they record the GBP

26:17 video. Uh and yeah, when they put the

26:21 little sign in, they put the placard on

26:23 their car or truck or whatever. Um and

26:26 it's kind of funny. Um the the review on

26:29 Google's end is manual of these videos.

26:31 And I'm pretty well convinced that who's

26:34 ever doing these reviews, obviously it's

26:36 a it's I'm sure it's a large team that

26:37 Google has doing it. They have like a

26:39 checkbox and every time they see an

26:41 element they just check it and then they

26:43 move on because so we had a plumber in

26:46 Philadelphia and he was doing this and

26:48 in order to get the you first have to

26:51 get the video uploaded and to get it

26:53 uploaded you have to move slowly so

26:54 there's no blur. If there's a bunch of

26:56 blur you'll fail the upload and there

26:58 can't be any faces, right? Because if

27:00 there's a face you'll fail the upload.

27:01 Google won't accept an upload of the

27:03 face. So, this poor guy, he had to do

27:04 this at like 5:30 in the morning because

27:06 his uh his primary residence was in

27:09 downtown Philadelphia and people are

27:11 walking around all the time and he can't

27:12 get any faces in it.

27:14 So, anyway, um one of the things that's

27:17 on Google's list is they want to see

27:19 tools of the trade, right? So, he's

27:21 trying to get a plumber and he had an

27:24 office location outside of the city, but

27:25 he lived in Philadelphia. So, he wanted

27:26 his GBP in Philadelphia and he didn't

27:29 have any of his tools with him. So he

27:31 literally he put the placard on his uh

27:33 his is like a scion, right? Not even

27:35 like a work truck. It was like a Scion

27:36 XB. And then in the back seat he put a

27:38 hammer and a screwdriver. Um and he

27:42 recorded the video. Uh less than 2

27:44 minutes long. You know, you start you

27:46 show your car, you hit the key fob to

27:47 show that you control the car. Uh you

27:49 open the door, driver's license,

27:51 business card on the passenger seat. You

27:54 show the uh back seat with all of the

27:56 tools of the trade. You go to the front

27:58 door, you demonstrate it's locked. Then

28:00 you unlock it with the key. You walk in,

28:02 you have the website pulled up, stuff

28:04 like that. Okay. Obviously, more details

28:06 in the specific training. Uh, but that

28:08 worked, got it verified, right? Uh, so

28:11 the tools of the trade and yeah, a

28:12 hammer and a screwdriver. That was tools

28:14 of the trade for the plumber. So, uh,

28:17 that's generally how we do it. And for

28:18 primary residence, you have the little

28:20 yard sign. Uh, that's usually enough to

28:21 get it. uh if it gets suspended later

28:24 because a competitor reported it uh then

28:28 you know if it's a real business there

28:30 and it should be you have your license

28:32 the with the matching information you

28:34 have your paperwork your documentation

28:36 uh all of that with the matching

28:38 paperwork so you can submit the appeal

28:41 for the suspension. Uh you can even put

28:43 the yard sign out there and submit

28:45 another photo uh with that appeal that

28:47 has the yard sign in there. Uh worst

28:49 case scenario, if you have a really

28:51 motivated competitor who keeps like

28:55 submitting the suspension, you can Why

28:57 is it loading whiteboard? I don't know

28:58 what that means. Uh close uh who keeps

29:02 submitting the suspension or keeps

29:04 reporting you, you can always just leave

29:06 the yard sign in the front yard. Uh, and

29:08 that will usually remedy it cuz

29:11 especially if Google has a street view

29:13 come by and it has the image of your

29:15 yard sign, uh, then it's much harder to

29:18 get it suspended. Hopefully that was

29:20 helpful, Robert. Was that your question?

29:22 That was part of my question. You just

29:24 really went off on a tangent, though.

29:26 You must have lots of issues with it.

29:29 Um well would you recommend uh me then

29:33 informing my clients that hey I think we

29:36 should show your home address it's going

29:38 to need a reverification obviously if I

29:40 change the address on the GBP so that's

29:42 not just you know a service business and

29:45 they have a location. Do you recommend

29:46 doing that? Yeah, the work that I have

29:49 the the split testing that we've done,

29:51 stuff that I've seen online from sources

29:53 that I trust, in general, it is 50 to

29:57 70% harder to rank a service area

30:00 business than a visible address. So,

30:02 what that means is if you think it's

30:05 going to cost $1,000 a month in SEO to

30:07 rank this business, if it's service

30:10 area, then it's going to be more like

30:12 $15 to $1,700 a month because you need

30:15 more relevance. you need more trust to

30:17 overcome this fact that it's a service

30:19 area business. So that's why I say right

30:21 if you're in a larger city maybe you're

30:23 looking at $25 $3,000 a month in SEO

30:26 cost man it's going to be less expensive

30:29 to get an office location uh and rank

30:32 that visible address than the additional

30:35 work you're going to need to do to rank

30:36 a service area business.

30:38 So you don't suggest them using their

30:39 home address if they have

30:41 I 100% would rather do that. Yeah. the

30:43 easiest thing like most of my clients

30:45 are just using their home address and

30:47 that works great.

30:48 Okay. And it's likely to either get

30:51 suspended, right? I don't think they

30:53 don't care. None of those guys anyway.

30:55 Yeah. Um so the option is if they don't

30:57 want it visible than to get an office,

30:59 but um but it will likely get suspended

31:03 or need a reverification just for

31:06 changing that that click the little

31:08 toggle, right?

31:09 When when you add the visible address.

31:11 Now, we just had a client do do it last

31:14 week where they added the address back

31:15 to a service area business and it did

31:17 not trigger a reverification. So, it's

31:19 not guaranteed. Uh, but I would say

31:21 better than even odds. When you add an

31:23 address back, it triggers a

31:26 Okay. And then one more question. One of

31:28 my clients, he was setting up his GBP

31:30 for the very first time this morning,

31:32 and I don't know what he did, but it got

31:33 suspended. Like, he's a legitimate

31:35 business or whatever, but it got

31:36 suspended. Should he's never had a GBP

31:39 before, but he's had a business for 20

31:40 years. So, like, should he do a new one?

31:43 Like, just start a whole new

31:44 submit the uh appeal paperwork.

31:46 I mean, if it's a real business and it's

31:47 been that way for that long, you

31:49 shouldn't have an issue. Like, you'll

31:50 want uh the license information, the

31:53 insurance information, those are big

31:54 ones. Uh utility statements, a photo, if

31:57 he has a sign in front, then a photo

31:59 with the sign out front. Um you know,

32:02 anything else like a lease agreement,

32:04 anything that he might have that has the

32:05 business name on it. Uh submit that as

32:08 part of the appeal. Uh that's super

32:10 super common, right? I said we got like

32:12 97 GBPs in a few months. Uh I would say

32:16 probably a third of them were suspended

32:18 within the first week of getting the GBP

32:21 verified. It's super common that I don't

32:23 know something in Google system will

32:25 like trigger a suspension very quick.

32:27 And I don't know why, but they're

32:29 usually not a big deal to get that first

32:32 suspension lifted.

32:33 All right, thanks so much.

32:34 Perfect. All right, so let's see. Uh,

32:37 Virgil, when you build another location,

32:40 do we need to build out the location

32:41 pages to match the new GVP listing? Can

32:43 I place it onto the same website? So,

32:45 yeah, you definitely put it on the same

32:47 website. So, we we talked about this a

32:48 little bit with Mark. So, I'm not going

32:50 to repeat everything I said, Virgil, but

32:52 basically, uh, your second location will

32:55 have a its own landing page, right?

32:57 You're not going to share landing pages.

32:58 You're going to have a second landing

33:00 page for the second location. And uh the

33:02 target keyword for that is going to be

33:05 primary category city name, right? Same

33:07 target keyword as your first location

33:11 except presumably the city name has

33:12 changed because it's in a different

33:13 city. Uh and then you're going to build

33:15 out the exact same structure with all

33:17 the services, all the categories. And if

33:19 you need more geographical relevance,

33:21 you're going to start building out

33:22 location content focused on geographical

33:24 landmarks for the second location. Um if

33:27 you want more Virgil, uh you'll be able

33:29 to watch the replay. uh go back to where

33:31 uh I Mark and I were chatting about this

33:34 question. All right, perfect. Uh

33:35 Jennifer, for service area businesses,

33:38 what kinds of local addresses work? For

33:40 a mobile repair service, we had a local

33:41 address, a mailbox service, but Google

33:44 will not verify no matter how many

33:45 videos we made, right? So, uh Google

33:47 won't verify in mailbox service, right?

33:49 It has to be a residence. It has to be

33:51 an office like mailboxes, a PO box, a

33:54 mailbox service, a UPS box. Uh those

33:57 don't work. A virtual office location

33:59 can work uh but those are usually pretty

34:01 hard uh to get those to work just

34:04 because a lot of virtual office

34:06 locations just have a ton of GBPs at

34:08 that same address. Uh and there's some,

34:11 you know, hidden limit to how many GBPs

34:13 Google will allow on a single address.

34:17 So, um, yeah, a virtual office can work,

34:20 but usually what we've done, what I've

34:22 done with a lot of clients who want a

34:23 second location is just come in there,

34:26 uh, just find office space, right?

34:29 Office space today postco is usually

34:33 very expensive. Uh, we had a client who

34:36 got office space in like downtown Denver

34:39 for $500 a month, right? It doesn't need

34:41 to be a big office. Just whatever

34:43 smallest office you can find in that

34:46 area is usually enough. 500 bucks a

34:49 month. Uh a couple of jobs, depending on

34:51 what service they're in, will easily pay

34:53 for that. Uh so it's usually well worth

34:55 it. Uh but yeah, mailbox won't work.

34:58 Those used to work. I remember back in,

35:01 you know, 2017, 2018 complaining about

35:05 how hard it was to get GBPs verified.

35:08 And oh boy, if I can only go back to how

35:09 easy it was back then. Um, you used to

35:12 be able to do it with UPS store

35:14 mailboxes with PO boxes. Can't do it

35:16 anymore. Sorry. Um, okay. Let's see. Ian

35:20 is next up. I'm helping my wife. That's

35:23 good for you, Ian. I like to see that.

35:24 I'm helping my wife rank across several

35:26 states for functional medicine city

35:29 state. Okay. I've created 190 pages with

35:33 varying text. My question is outside of

35:34 on page SEO. How can I help her boost a

35:36 local website authority? Okay, so I'm

35:39 guessing you don't have GBPs. So, the

35:41 first challenge that you're going to

35:42 have with this type of strategy, and

35:43 don't get me wrong, this can work,

35:45 right? This is basically how Angie's

35:46 List got so big, uh, and a bunch of the

35:49 other service providers like that. If

35:51 you're targeting a keyword that has a

35:53 local maps result, but you don't have a

35:55 GBP, you're playing for 20 to 30% of the

35:59 traffic, right? uh around 5 to 10% is

36:02 going to go to the ad on top and then 60

36:05 to 70% is going to go to one of the map

36:07 listings. So you're already like if

36:09 you're in the number one position which

36:11 normally gets like a 15% click-through

36:13 rate, you're going to get a 15%

36:15 click-through rate of a 20 or 30% of the

36:18 traffic. So you're already looking at

36:19 maybe in the number one spot getting

36:23 four to 5% of the traffic if you're

36:25 ranked number one. Okay, so that's the

36:28 first thing. Just be aware that it's

36:30 just going to take an insane amount of

36:32 these pages ranking to get a reasonable

36:35 lead volume from it. Beyond that, so if

36:38 you're non-local, then proximity is a

36:40 lot less important, but definitely

36:43 having those targeted city pages is very

36:46 helpful. Remember, the big thing you're

36:48 probably missing is trust. And when we

36:51 talk about Google and we use the word

36:53 trust, that's code for links, right? We

36:57 need you need links. Uh and I talked

37:00 with Mark about these local links to get

37:03 I might start to seek those out for a

37:05 lot of these especially if uh for some

37:08 of the if the cities are a little bit

37:09 larger that you're really really

37:11 interested in. I might start to look for

37:13 that type of uh chamber of commerce in

37:15 that area. Super common. I have a a

37:18 personal injury attorney and we just

37:20 needed so much trust. I joined every

37:23 chamber of commerce within 70 miles of

37:26 their office location. Uh, and that was

37:28 a massive amount of trust and they've

37:30 been ranked in the top three for like

37:32 six years now. Uh, and I just pay for, I

37:34 don't know, six or seven Chamber of

37:36 Commerce memberships, which is nothing

37:38 for a personal injury firm, right? Uh,

37:40 so I mean, it's going to be joining

37:42 Chamber of Commerce. It's going to be

37:43 sponsoring local sports leagues. It's

37:46 going to be doing local festivals, all

37:48 of this stuff to build up this trust.

37:50 Beyond that, on a non-local site, you

37:53 can start to just build up authority

37:55 links, right? So, for local SEO, we

37:57 don't usually look at authority links

37:59 much because, frankly, we don't need to,

38:01 but you're basically doing a non-local

38:04 local SEO. Uh, so in this case, you're

38:07 probably going to start to need a lot of

38:08 these authority links, right? Uh, where,

38:12 you know, you start to find guest posts,

38:14 niche edits, uh, blog outreach links in

38:17 addition to the regular PBN stuff. Uh so

38:20 going for this uh this type of strategy

38:23 you're talking about Ian, you're just

38:24 going to need to budget a solid amount

38:26 for link building. That's the uh short

38:29 version of that question. Man, I can see

38:31 in the chat Don is really upset about

38:33 something. He's all in caps. Anyway,

38:35 next question. Name is Cash V. Okay.

38:40 What's your top three client acquisition

38:41 systems? All right. Okay. Here we go.

38:43 Top three.

38:47 All right. So, let's let's let's do it.

38:48 Here we go. Okay. So, the short version,

38:51 the short answer is that it depends. And

38:53 that's not helpful to anyone on this, I

38:55 know, but it really does, right? So, um

38:59 I got my start on Upwork. Uh I built my

39:02 first seven figureure agency on Upwork.

39:04 Uh almost all of my clients were from

39:06 Upwork or referrals from Upwork clients.

39:09 Uh that really worked well for me. And

39:12 the reason that worked well, uh, I don't

39:14 know if the if you guys have ever seen

39:16 The Wolf of Wall Street, there's this

39:17 famous scene where Leonardo DiCaprio is

39:20 asking people to sell him a pen. And,

39:23 uh, people are like, "Oh, look at the

39:24 color of this pen. Look at how nice it

39:26 clicks." Blah, blah, blah. And that's

39:27 not what he wanted, right? Leo wanted

39:29 them to sell the pen based on the

39:31 results, based on what you could write

39:32 with the pen, right? The stories you'd

39:35 be able to write, the things like that.

39:37 So, when we think about it, if you're

39:40 talking to a local business owner and

39:42 you're trying to pitch them on SEO, if

39:43 you start going in there and start

39:45 telling them about all the things you're

39:47 going to do for SEO, uh, you're not

39:49 going to get that close. You're not

39:50 going to get that sale because the local

39:52 business owner doesn't care about SEO.

39:54 The local business owner wants calls,

39:56 right? So, the sales script, which by

39:58 the way, in that Facebook ads module, we

39:59 also include the sales script. So, the

40:01 sales script that you would use for a

40:03 local business owner is very different

40:05 than you would use for Upwork because

40:07 the person from Upwork, they posted on

40:10 Upwork, hey, I need SEO. So, when you

40:13 get on the phone with them, you don't

40:14 need to convince them that SEO is

40:15 valuable, that SEO will be helpful for

40:17 their business. They know all that. They

40:19 they've made that decision on their own.

40:20 They posted a job asking for SEO. So,

40:23 all you need to do when you get on the

40:24 phone with someone from Upwork is

40:26 convince them that you know what the

40:27 hell you're talking about with SEO. And

40:30 believe me, I can talk about SEO. My

40:32 wife uh tells me I need to shut up about

40:34 it. I can talk about SEO for a very,

40:36 very long time. So, if you want to get

40:38 on the phone with me and have me

40:41 convince you that I know what to do with

40:42 SEO, yeah, I'm going to be able to get

40:44 that close most of the time because I

40:46 know how to do SEO. I have a path, we

40:49 have systems, uh I know what I'm going

40:50 to do first, second, third, etc., etc.,

40:53 right? So, that's why Upwork worked so

40:55 well for me when I first started using

40:56 it. Now, uh, so if that's the type of

41:01 person that you are who's really good at

41:02 talking about features, that's where

41:04 Upwork really comes in. Uh, if you're

41:06 not, well, we have the Facebook ads

41:08 challenge and then you're going to be

41:10 able to run those ads. We were getting

41:12 phone calls uh with local business

41:14 owners for under 20 bucks a call. It was

41:16 like $10 to $20 a call. Um, with like a

41:19 30 to 40% close rate. Um, and we had a

41:22 good offer, uh, a decent guy on the

41:24 phone. Uh, I was not taking those calls,

41:27 right? I just said like that I I don't

41:28 do that type of call very well, that

41:30 type of sales call. So, I had a sales

41:32 guy I'd hire to do that. Um, the great

41:35 news is with that ad campaign, if you're

41:37 not good at that type of call, hey, it's

41:39 20 bucks a call. So, if you spend 300

41:42 bucks, uh, you're going to do 15 of

41:44 those calls. And as you do more reps, as

41:46 you practice, you're going to get better

41:48 and better and better. And, uh, the good

41:50 news is you're never going to talk to

41:51 these people again. So, you know, if uh

41:54 it ends up with them cussing you out or

41:56 something, uh then that's fine. You

41:58 know, just move on with your life. You

42:00 don't have to talk to them again, right?

42:02 So, that that's two methods. A third

42:04 method um is is takes a lot longer,

42:07 right? But, you know, my YouTube

42:09 channel, I've been able to get quite a

42:11 few clients from that. Uh but you know

42:13 the downside of that is that I spent

42:15 probably a year uh or so regularly

42:18 publishing videos where no one watched

42:20 the videos except my video editor and my

42:23 mom. Uh I kept having two views on every

42:25 video and I knew who they were. But

42:27 eventually uh if you pay attention to

42:29 the analytics, if you pay attention to

42:31 the data, you can get better at better

42:33 uh better and better at scripting it um

42:36 about you know getting to the point

42:38 about uh how you uh tell a story in the

42:42 video and then you start to get more

42:43 views, more attention, etc., etc. But

42:45 that takes time. That's really hard to

42:46 do. Uh another approach that we've used

42:49 is cold email. And this isn't like buy a

42:52 list of 10,000 email addresses and just

42:54 blast them out randomly. Um, this is

42:57 like, you know, record a short, like

42:59 find a handful, five to 10 businesses

43:02 that you're going to reach out to. Uh,

43:04 record a Loom video about that specific

43:07 business you're going to reach out to.

43:09 And honestly, the easiest way to do this

43:11 is, you know, say you're a plumber, uh,

43:13 search for like plumber Fort Wayne,

43:15 Indiana, right? Fort Wayne, Indiana is

43:18 my go-to example of a reasonable midsize

43:22 city in the United States that's just

43:24 very generic. Uh if you're from Fort

43:27 Wayne, sorry, but it's just a generic

43:30 random city. So, go to Fort Wayne,

43:31 search for a plumber, uh and start to

43:33 look for people who are ranked 10th or

43:35 worse, uh and then just record a Loom

43:38 video about their website and talk them

43:40 through what they're doing wrong and how

43:42 you would fix it. Right? Most of the

43:44 time when you see someone in these small

43:47 little dots of towns uh that aren't

43:49 ranked very well, they've screwed up

43:51 some basic things, right? Their homepage

43:53 title tag is the word home. Okay, that's

43:56 we've destiny probably we've looked at

43:59 thousands of local business websites.

44:01 The most common homepage title tag on a

44:03 local business website is the word home,

44:05 which what are you doing, right? Um, so

44:08 like very simple things like this, you

44:10 know, the homepage title tag, the GBP

44:12 primary categories, uh, is there local

44:15 business schema, is there a Google maps

44:17 embed on the homepage, just very simple,

44:19 easy to knock out stuff, uh, record the

44:22 loom, walk them through those types of

44:24 things. Show them their rank map, right?

44:26 Both lead snap and most other rank map

44:29 tools will let you run m rank maps on

44:31 any GBP you want. So, show them their

44:33 rank map and show them the rank map of

44:35 their biggest competitors, right? Most

44:38 of the people who start local businesses

44:39 are very competitive people. So, you

44:43 know, lean into that. Show them how

44:45 they're getting their ass kicked. Sorry,

44:46 I shouldn't swear. Show them how they're

44:48 getting their butt kicked uh by their

44:50 other competitors in the area by giving

44:52 them here's here's your rank map. Here's

44:54 your competitor's rank map. Here are

44:56 some quick things that you should fix if

44:58 you want to rank higher. And then here's

45:00 the end of the video. offer to make

45:02 those fixes for them for free. Uh that's

45:05 why you only focus on things that take

45:07 10 minutes to do. Uh you you'll get

45:10 maybe a five to 10% response rate, but

45:12 if you're setting this to five or 10

45:14 businesses a day, that's a couple of

45:16 responses a week. Make the fixes for

45:18 free. Rerun the rank map. It usually

45:21 will get better if maybe maybe it takes

45:23 a week or two. Uh so rerun the rank map

45:25 in a week or two. uh get the rank map

45:27 better now that you've fixed the

45:29 homepage title tag, stuff like that.

45:31 Show them the new one and then say the

45:33 next steps are X, Y, and Z. Here's how

45:36 much I would charge to do that for you.

45:38 Okay? But you're starting by giving them

45:40 value. You're starting by showing them

45:41 that you can move the needle. Almost

45:43 everyone who hires an SEO company has

45:46 hired marketing companies before and

45:48 most of them didn't have a great uh a

45:51 great experience. Unfortunately, we're

45:54 working in an industry full of snake oil

45:55 salesmen. Okay, I'm going to move on. I

45:58 could talk about that question for

45:59 hours, but uh I will move to the next

46:02 one. Okay, Cash asks, "Oh, how would you

46:05 do it if you had to start again today?"

46:07 All right, so another great question.

46:09 So, what I am going to do in August, um

46:13 is I'm going to start over. Uh not

46:16 really, but in August, I'm going to

46:19 start a 10K challenge. So, I'm going to

46:22 give myself three months to build an SEO

46:24 agency from scratch, not leveraging my

46:27 YouTube channel. Uh, where I'm going to

46:30 build it from scratch to 10K without any

46:33 sales calls in 3 months. And I have a

46:36 couple of ideas how to do this. I'm

46:38 pretty excited about it. So, if you want

46:40 to know what I would do if I were

46:41 starting over, I would do what I'm going

46:43 to do in August. And I'm going to do the

46:45 whole thing live and on camera. So, it's

46:47 not going to be like heavily edited

46:48 videos. It's not going to be like a

46:50 course or some like that. Oh man, I

46:52 cursed again. It's not going to be a

46:54 course or anything like that. I'm

46:55 literally just going to have a Zoom

46:57 link. Uh we're going to do it like this.

46:59 I'm going to share my screen and I'm

47:01 going to do it live on camera. Uh step

47:03 by step how to build this agency coming

47:06 in August. So I won't answer that

47:08 anymore. Bart, how you doing, man?

47:12 Hi. I'm doing fine, thanks. Thanks for

47:14 having me here. I love this community. I

47:17 have a question because I've been going

47:18 through the content in the free SEO

47:21 mastery course, AI SEO mastery course,

47:24 but my niche are restaurants and um

47:28 yeah, I mean

47:30 it sounds a bit complicated like the 30

47:32 core structure. I love going deep into

47:34 stuff, but I'm wondering if this isn't

47:36 just a case of overkill because, you

47:38 know, these restaurants sometimes, you

47:40 know, they talk about, you know, lunch

47:42 menus or or dinner menus or sometimes

47:44 they have they use or they're in their

47:47 out their restaurant like an event

47:49 location, but that's it basically.

47:52 So, the secret is right behind the core

47:54 30. The core 30 is overkill for 90% of

47:57 businesses around the United States,

47:59 right? If you're in Houston, then you're

48:02 going to need the core 30 and you're

48:04 probably going to need a bunch of

48:05 supporting content on top of that

48:06 answering people also ask questions.

48:08 Most of us aren't working with SEO

48:10 clients in Houston, right? If you are,

48:12 kudos, but you're probably not on this

48:13 stream. Um, most of the time, and this

48:17 is what we say, right, is we're using

48:19 the core 30 to build topical relevance.

48:21 So, while we're building that out, we're

48:23 going to watch the rank map. And for

48:26 most clients that we work with, the rank

48:28 map looks turns green before we finish

48:31 building the core 30. And when that

48:34 happens, then we stop building the core

48:36 30, right? Why are we going to keep

48:38 adding relevance if the rank map is

48:39 green? Unless I want to extend the

48:41 radius or something like that, right? Uh

48:44 and if the rank map starts to look like

48:47 half green, boy, I might shift from

48:49 building topical relevance to building

48:50 geographical relevance. um so that I

48:53 don't really need to focus on continuing

48:56 to build topical relevance like this. So

48:58 for a restaurant, I agree, right? You're

49:01 probably not going to need all 30, but

49:03 neither do most businesses, but you will

49:05 want a bunch of services. You can build

49:07 out individual pages about the different

49:09 like the dinner menu, the lunch menu. Uh

49:12 build out your core trust with the local

49:14 links and just keep an eye on your rank

49:16 map. Um, obviously restaurant city is

49:18 going to be much harder to rank for than

49:20 whatever type subtype of restaurant you

49:22 have. Like right if you're Italian,

49:24 Italian restaurant city is usually going

49:26 to be much much easier to rank for.

49:28 Again, depending on what city you're in

49:30 and how wide your c uh your your range

49:32 is. So even for a restaurant, I would

49:35 still start with that same framework,

49:38 but stop uh when I when the rank map

49:41 shows that I have enough topical

49:43 relevance. Yeah. Uh, okay. So, and

49:48 Destiny is catching them in order. If it

49:50 sounds weird, I'm going from the hand

49:52 raises to the people who ask questions,

49:54 but okay. Abe, you're you're up next.

49:55 What's going on, man?

49:58 Hey, Caleb. How you doing?

50:00 Great. Just great. How are you, man?

50:02 Pretty good. Pretty good. Okay. So, my

50:03 question is this, right? For a PI

50:05 attorney. I work with a lot of PI. I'm

50:08 one of the is here so in this thing. So,

50:11 uh, PI attorney, I want to see I know I

50:13 looked at you a few of PI attorney in

50:15 Texas that you build. You got a template

50:18 for, uh, local, um,

50:21 location landing page.

50:26 Uh, I mean, I don't know what you mean

50:27 by template. Like, I don't have like

50:29 templates in the in the training, but

50:31 templates are kind of commoditized, so

50:33 they're not usually super of PI

50:35 attorneys where you built out a location

50:37 landing page to match the GMBBS.

50:40 Yeah, but it's the same for the PI

50:41 attorney as for any other GBP primary

50:44 category, right? You're just going to

50:46 have 75 to 100 words about each of your

50:49 secondary categories. For PI attorney,

50:51 I've worked with several, so three or

50:53 four uh secondary categories make a lot

50:55 of sense, like civil law, attorney, I

50:57 can't remember off the top of my head

50:59 some of the other ones, but 7520 words

51:01 about each one. Then you'll focus on the

51:04 number one service that they really

51:06 really care about. for the one that's uh

51:08 for most of the ones I work with that's

51:10 going to be something like car wreck

51:12 attorney uh and that's going to be more

51:14 like a service but we'll actually rethe

51:18 uh civil um the civil attorney to be car

51:21 wreck so we'll use that as a secondary

51:23 category anyway but anyway so then you

51:26 know 75 to 100 words about each one of

51:28 those secondary categories link from

51:31 that paragraph to the secondary category

51:34 and then just start building it out

51:35 building it out building it out all the

51:37 different services, which is going to be

51:38 all the different case types uh that you

51:40 care about like the 18-wheeler wrecks,

51:42 the uh motorcycle wrecks, we live on the

51:45 Gulf Coast, so it's going to talk about

51:48 maritime accidents uh and just keep

51:50 building out all this service stuff. But

51:52 the big thing for PI that's a little bit

51:54 different from most local businesses is

51:57 they need a lot more trust than most

52:00 other local businesses. So that's why I

52:02 said uh for a lot of PI attorneys, I I'

52:04 I'll join half a dozen, even a dozen

52:08 chambers of commerce to build up that

52:10 level of trust and sponsor every single

52:13 9-year-old girls softball team that I

52:15 can find looking for sponsors. Uh so

52:18 yeah, that's but it's it's the same

52:20 basic framework. You just have to do a

52:22 lot more of it because PI is so

52:24 competitive.

52:25 So the structure you have is state,

52:27 county, city, that order, right? No, no,

52:29 no. Just city. It's um personal injury

52:32 attorney is almost always the primary

52:34 category. So the GBP landing page in

52:37 almost every scenario is primary

52:39 category city name. So it's going to be

52:41 personal injury attorney New Orleans or

52:44 whatever city you're in.

52:45 And you're putting it right to the

52:46 domain, right? No subs, no subfolders.

52:49 Uh well, so if it's a single location,

52:51 then straight to the domain. If it's a

52:53 second or third GBP, then we don't want

52:55 to uh have multiple GBPs sharing a

52:59 landing page. So then we're going to

53:01 create multiple landing pages for each

53:03 one. I don't care even a little bit

53:06 about URL structure, uh mainly because

53:08 Google doesn't. So when we start to talk

53:10 about subfolders or slugs, don't care.

53:14 Um, but you could do like domain slash

53:17 secondary city. You could just uh slash,

53:20 you know, homelanding page, whatever.

53:22 But the slug doesn't matter. The URL

53:24 structure doesn't matter

53:25 as long as the H1 and H2s are all

53:27 flowing in the order of the what they

53:29 want.

53:30 Exactly. And the H1 and the title tag

53:32 are going to be primary category city

53:35 name. And then you're going to have an

53:36 H2 for each of the secondary categories.

53:39 maybe one for a crazy good uh service

53:42 that they really really care about.

53:44 What are your thoughts about variating

53:46 it your URL from the H1 to the uh title?

53:50 Don't care about URLs. What are you

53:51 talking about? U I don't I just said I

53:52 don't care about URLs.

53:53 About when you have the keyword in the

53:56 URL, the same keyword in the H1s and

53:59 same keyword in the title. Yep.

54:01 Usually, you know, that's that's a

54:03 little too overoptimized. You you you

54:05 varied that around. No, doesn't matter.

54:06 No. Well, I mean, we use the exact match

54:09 primary category city name in I mean,

54:12 usually not in the URL because it's

54:14 going to be the homepage, but in a

54:15 multilocation, it'll be in the URL also,

54:18 but like the title tag won't be personal

54:21 injury attorney New Orleans, right?

54:23 It'll have other things in there, but it

54:25 will include the words personal injury

54:27 attorney New Orleans because that's the

54:29 target keyword. The H1, same. We're

54:31 going to include the target keyword, but

54:34 we'll have other stuff in there, too.

54:35 right? For the title tag, uh especially

54:37 if we're going for organic, then we want

54:40 people to click on it. So, we're going

54:41 to put brackets, we're going to put

54:43 parentheses, we're going to put numbers

54:44 in there. All of those improve

54:45 click-through rates

54:47 as long as the the string technique

54:49 where it strings the words together

54:50 comes to the same or long-term searches,

54:52 long tails.

54:54 I'm not following

54:55 like, you know, you have different words

54:57 on the title, right? But if you if you

54:59 if you read that, you can form different

55:01 different keyword terms that are similar

55:03 to longtails.

55:04 Yeah. All we're looking for the keywords

55:05 for the GBP landing page, primary

55:07 category, city name, that's the target

55:09 keywords for that URL. We don't need to

55:11 worry about any other keywords or

55:12 longtail keywords. We don't need to

55:14 worry about any of that stuff. We just

55:15 want to make sure that the title tag and

55:17 the H1 include the exact match for the

55:20 target keyword, primary category, city

55:22 name. Uh if you in and you'll want to

55:24 put other words on there, too, but we're

55:25 not trying to target other keywords with

55:27 those other words. We're just trying to

55:28 make it feel more natural to a user

55:30 because you know personal injury

55:32 attorney New Orleans feels kind of

55:33 spammy as the H1N as the title tag.

55:36 Correct. I appreciate it. Thank you.

55:38 Absolutely. All right. Virgil asks with

55:41 the local chamber of commerce. What do

55:42 they need on their website to give you a

55:43 link? When getting a link, how should

55:45 the URL look like? So, uh getting a link

55:48 from the local chamber of commerce,

55:49 right? Uh each one is different and

55:52 definitely check on some of them. Some

55:54 of them use like weird types of links uh

55:56 where they'll use like a JavaScript

55:58 pop-up link or something that doesn't

55:59 really pass any SEO authority. Uh some

56:02 of them are going to use a no follow

56:04 tag. I don't join those types of

56:06 chambers, right? I don't want to join a

56:07 chamber and get a no follow link. Uh so

56:10 definitely check on their directory for

56:12 how they put their link in and what it

56:14 looks like. Um

56:16 because you want a do follow plain text

56:19 HTML editorial link. uh and what they

56:22 need is different for every eight uh

56:24 every one. Usually,

56:26 um it's just going to be like business

56:28 name, size of business because that

56:30 changes the fee. And then whoever the

56:32 the contact is. I'll put my name uh or

56:34 my employees name as the contact and

56:36 then fill it out with the business

56:38 information. The important thing is that

56:40 the business name is exact match to the

56:41 GBP. That helps chat GPT. And we want to

56:44 make sure that the URL is the GBP

56:47 landing page. Perfect. All right. Um,

56:58 let me just get a drink of water.

57:08 All right, Don. What's going on?

57:15 Well, thank you.

57:17 Caleb, can you hear me?

57:18 Sure can. Yep, you unmuted. Good.

57:20 Okay. Good. Thanks. Well, I'm helping my

57:22 real re real estate client and that's my

57:26 niche because I used to be a realtor.

57:28 So, I I think I pretty much have the

57:31 content topical well the topical map

57:33 done. Uh main category is the homepage.

57:38 Then it has secondary secondary uh

57:41 categories as other pages and under each

57:44 secondary category is services that are

57:47 related to that. uh secondary category.

57:53 I think I put it um so I pretty much

57:55 followed your map basically. I just have

57:57 a couple questions. Uh in your video you

58:00 mentioned to create some backlinks for

58:02 every page you create. Is that true?

58:06 Yes, we if you don't if you create

58:08 content and you post it on your website

58:10 without a link, Google will usually view

58:13 that as AI generated slop.

58:15 So okay. So uh when I create a backlink

58:19 for let's say service pages etc.

58:23 What kind of backlink is okay like is it

58:26 medium live journal social media?

58:30 So usually for most of those links what

58:32 we do at my agency is we source a PBN

58:34 link which uh stands for private blog

58:37 network. Um so yeah I mean they're not

58:40 awesome quality links but they don't

58:42 need to be because we're not using these

58:43 links to build trust. We're just using

58:48 this is an AI generated slop.

58:50 Okay. So, all right. That I I totally

58:53 understand now. So, just make sure the

58:56 link is out there. It doesn't have to be

58:58 a trusted source or anything.

59:00 Exactly.

59:00 To that.

59:01 And the uh Google post like for instance

59:04 for real estate agents do a mixture of

59:07 services and locations

59:10 like locationbased stuff for Google.

59:12 Yeah, location based stuff can work

59:14 really well. Um, and you know, not to

59:16 keep plugging lead snap, but one thing

59:18 that that that Lead Snap does that's

59:20 pretty cool is uh it can geotag images.

59:23 Uh, and they're actually rolling out a

59:25 feature where it can geotag images

59:28 specific to points on your rank map that

59:31 aren't in the top three and then you can

59:33 post those images as GBP posts. I don't

59:35 know how helpful that is for actually

59:37 ranking, but it sounds really good in

59:39 theory.

59:41 [Laughter]

59:44 Yeah,

59:45 I'm writing that down. Lead stamp.

59:47 Yeah. And uh Virgil actually asked,

59:50 "Does posting enter GBP help with

59:51 rankings?" So, I mean, I would say,

59:54 right, posting Energy GBP, it's not like

59:57 it's going to move you from 20th to

59:59 third, right? Uh it's gonna it's a

1:00:01 pretty small improvement, but it also

1:00:04 takes like five minutes to do a year's

1:00:06 worth of GBP posts. Um, so just do it,

1:00:10 right? There's no reason not to. It's

1:00:11 very quick, very easy. Just do it.

1:00:16 All right, cool. Is that it, Don? You

1:00:19 got your hand still up?

1:00:22 No problem. He He vanished. I'm guessing

1:00:25 I'm guessing that means he's good.

1:00:26 No, I'm here. I'm here. I I lowered my

1:00:28 hand. But is it possible to send you

1:00:31 something through um Destiny told me I

1:00:34 might be able to send something through

1:00:36 the school community? Something to look

1:00:37 if you post in the school group. I I try

1:00:40 to answer every question. Uh I I do miss

1:00:42 a couple. It's pretty busy in there

1:00:44 sometimes, but if I miss if I miss yours

1:00:46 and I haven't answered it in a day or

1:00:48 two, uh reply to it and tag me, then

1:00:50 I'll see it. Uh and that's usually like

1:00:53 I I try to answer all the questions in

1:00:55 that school group. So, that's usually

1:00:56 the best way to get a longer, more

1:00:58 detailed question. Uh yeah, perfect. All

1:01:00 right, Joshua, what's going on?

1:01:02 Yeah, man. Should be a quick question

1:01:04 just on the secondary categories. uh I'm

1:01:07 listing all the services. What do I uh

1:01:10 is there an ideal type of hyperlink to

1:01:12 those services? Can it just be a button

1:01:13 for each section or does it need to be a

1:01:15 specific anchor?

1:01:17 So, usually we use editorial links like

1:01:20 content just a word that functions as

1:01:23 the anchor text uh in the paragraph of

1:01:25 text. You can use buttons if you want

1:01:27 to. Uh but you know us like those

1:01:31 paragraphs of text for all of the

1:01:33 categories or services. Uh you know

1:01:35 there it's obviously not going to be a

1:01:36 wall of text, right? You don't want to

1:01:38 post a wall of text. Uh so like an image

1:01:40 and some text and then image and text.

1:01:42 So it goes back and forth. You know what

1:01:44 I'm talking about. So you can do buttons

1:01:45 if you want to. We usually don't. We

1:01:47 usually just do editorial links like

1:01:49 content plain HTML links.

1:01:51 Okay. Got it. So just kind of keep it

1:01:53 kind of simple there. Okay.

1:01:54 Yeah. simple often works very very well,

1:01:57 right? Um, yeah. All right. Mark asked,

1:02:02 "Does the location of the Google map on

1:02:03 the homepage matter? Is it better or

1:02:06 worse to have it above the fold or

1:02:08 usually we put it close to the bottom?"

1:02:10 Um, I mean, I haven't tried embedding

1:02:12 the GBP or that. Yeah, I haven't tried

1:02:14 embedding the map above the fold because

1:02:16 your above the fold real estate is so

1:02:19 valuable that what we really want to see

1:02:21 above the fold is some, you know,

1:02:23 generic hero image. We want to see the

1:02:25 H1. We want to see a click to call uh

1:02:28 phone number button. Uh maybe a form

1:02:31 fill. If you if you're a business that

1:02:32 runs a lot of form fills, you might want

1:02:33 to see that above the fold. But I'm

1:02:35 usually not going to put the GBP embed

1:02:37 above the fold. That's usually much

1:02:39 lower on uh much lower on the page than

1:02:42 than above the fold. Uh the GBP embed is

1:02:45 it's and it's also an iframe embed. Uh I

1:02:47 think someone asked me I think it was

1:02:49 Joshua who who's there asked me about it

1:02:51 in one of the school groups. uh if it

1:02:53 being an iframe is okay and that's what

1:02:56 Google shows that's what Google wants to

1:02:57 see the reason for the GVP embed is just

1:03:00 to we want as much evidence as possible

1:03:04 to feed Google that this website belongs

1:03:09 to this GBP right so you know obviously

1:03:12 the GBP landing page but then the

1:03:15 website structure matches the GBP the

1:03:18 website pages match the categories and

1:03:20 services of the GBP we have local

1:03:22 business schema that matches the GBP. We

1:03:25 have the reviews embedded that match the

1:03:27 GBP reviews and we have the GBP map

1:03:30 itself embedded on the the landing page.

1:03:33 We want as much as possible to hit

1:03:35 Google over the head that this website

1:03:38 belongs to this GBP. They're consistent.

1:03:40 They're trustworthy because right Google

1:03:43 has been trying to do this for 25 odd

1:03:45 years and now chat GPT is trying to do

1:03:47 it. What it fundamentally is trying to

1:03:49 do is solve this problem. And it's not a

1:03:53 small problem. How do you decide if this

1:03:56 third party business, you have no idea

1:03:58 who they are? You've never heard of

1:03:59 them. How do you decide if it's

1:04:01 trustworthy enough to send your users to

1:04:04 them? Right? Because that's what Google

1:04:06 is doing. You're Google's user and it

1:04:09 has decided which businesses are

1:04:11 trustworthy enough to send you to those

1:04:14 businesses. same exact problem that chat

1:04:16 GPT is solving, which honestly is why

1:04:19 there's a lot of overlap between Google

1:04:22 rank and chat GPT recommendations

1:04:24 because they're solving the same problem

1:04:26 based only on information available

1:04:28 online. How do you decide which

1:04:30 businesses are the most trustworthy? Um,

1:04:33 and one big signal is that this website

1:04:37 is perfectly consistent with this GBP,

1:04:40 right? And you know all these local

1:04:43 sponsorships and chamber of commerce a

1:04:45 lot of you are probably f familiar with

1:04:47 the concept of lead genen. Uh lead genen

1:04:50 people who are doing lead genen usually

1:04:52 don't bother with all of these like

1:04:54 hyper local links. They don't bother

1:04:56 sponsoring the youth the 9-year-old girl

1:04:59 softball team in Fort Wayne Indiana. Uh

1:05:02 the people who do that are real local

1:05:05 businesses who care about their

1:05:06 reputation in the local community and

1:05:08 they want to get that plaque with the

1:05:10 photo of all the girls wearing the neon

1:05:12 green uh softball uniform hung up in

1:05:15 their reception area, right? That's

1:05:17 who's sponsoring those local sports

1:05:19 teams. So that's why it works so

1:05:20 freaking well because the real

1:05:22 trustworthy businesses, which is what

1:05:25 you're trying to emulate, hopefully you

1:05:27 are a real trustworthy business, but

1:05:29 even if you're not, you're trying to

1:05:30 emulate a real trustworthy business. Uh

1:05:33 that's why it works so well because

1:05:35 those are the businesses that are doing

1:05:36 this. Okay. All right. Uh

1:05:41 [Music]

1:05:42 boy, is he gone? Mark had his hand

1:05:46 raised. Did you uh get your Oh, there

1:05:48 you are, Mark. Did did you answer that

1:05:49 question answered?

1:05:50 You answered it in the chat about the

1:05:52 Google business uh map.

1:05:54 Perfect. I'm sure I didn't. Maybe

1:05:56 Destiny answered in the chat. Good job,

1:05:58 Destiny. Thank you. See what I said.

1:06:00 She's She's She's amazing. All right,

1:06:02 Cash. What's going on?

1:06:07 Uh, hey, Caleb. I was the kid that just

1:06:09 answered um as a question about the

1:06:11 client accusition and the YouTube.

1:06:13 I recommend I recognize. Yes.

1:06:16 Yeah. Quickly, um I just wanted to ask

1:06:18 um if you were trying to rank um uh a

1:06:21 local company that was trying to sell

1:06:22 leads, how would you break um the uh the

1:06:25 SEO budget? If you had a two to 3k

1:06:29 budget, whereas if you had nothing, what

1:06:31 would be the difference in how you would

1:06:32 do SEO if there was any difference?

1:06:36 Right. So the way we whenever we send a

1:06:38 uh proposal uh with a price estimate, we

1:06:42 always price based on scope of work,

1:06:45 right? And that's just something I've

1:06:46 always believed in. The problem with a

1:06:49 lot of SEO companies is that it's kind

1:06:51 of this like blackbox pricing where

1:06:53 they'll say, "Pay me this much money per

1:06:55 month and we'll get you ranked." But

1:06:56 then the customer never really knows

1:06:58 what you're doing. Uh never really knows

1:07:00 if it's successful or not. So if you

1:07:02 don't have any ranking results, you're

1:07:03 going to get fired. Um so we always tend

1:07:07 toward uh scope-based pricing. So I know

1:07:11 my agency's cost structure. Uh, so you

1:07:14 when we send out a um a proposal for

1:07:18 pricing, uh, it's going to be we're

1:07:20 going to do 10 articles a month or 20

1:07:23 articles a month, whatever their budget

1:07:25 is. Uh, and each article is going to

1:07:27 cost a certain amount of money. Um, and

1:07:31 the number of articles that I'm

1:07:32 proposing is going to be based on what

1:07:34 their budget is. In the first month,

1:07:36 there's a bunch of things that we do

1:07:38 that we don't do again, right? We do a

1:07:39 GBP review. uh we do a GBP landing page

1:07:42 optimization. We do a content gap

1:07:45 analysis and we might source out a

1:07:47 couple of these high trust, high power

1:07:49 links depending on what they need and

1:07:51 where they're located in. So the way I

1:07:53 count for that, I don't give them a

1:07:54 bigger number in the first month because

1:07:56 clients hate that. So I reduce the

1:07:58 number of articles that we're going to

1:08:00 do in the first month so that I still

1:08:03 say whole. So, an example would be, say

1:08:06 I was $300 an article was going to be my

1:08:09 bid, uh, my my my estimate. So, then I

1:08:14 would say, "Okay, we'll do 10 articles a

1:08:15 month." So, we're going to do SEO for

1:08:16 you and it's going to be $3,000 a month.

1:08:18 We'll do 10 articles. And what I mean

1:08:20 when I say we'll do 10 articles, right?

1:08:21 We're obviously going to write the

1:08:22 content, but that's easy. Uh, we're

1:08:24 going to check the content with an AI

1:08:26 detector to make sure it doesn't score

1:08:27 too high. Uh, we're going to have my

1:08:30 developer actually post the content. uh

1:08:32 my developer or my employee is actually

1:08:35 also going to go in and update internal

1:08:37 links. So to make sure we have internal

1:08:39 links po uh pointing to the new content,

1:08:42 we're going to source external link to

1:08:44 the new content. Uh we're going to

1:08:46 double check everything to make sure it

1:08:48 works well. Uh the images are optimized,

1:08:50 all of that. Okay, so that's what we do

1:08:52 when I say post an article. There's a

1:08:53 lot more involved in it. Uh so then if I

1:08:56 say ba man, you know what? uh they're in

1:08:59 a larger city or they're fairly

1:09:00 competitive. So, I want to join a couple

1:09:02 chambers of commerce. I have to do all

1:09:04 this GBP stuff. So, uh for the first

1:09:07 month, maybe I say I'm going to do two

1:09:08 articles for month one and 10 articles

1:09:12 month two and beyond, right? So, that

1:09:14 gives me eight articles, which is

1:09:16 $2,400. So, that gives me $2,400 in

1:09:19 month one, uh that I can spend on other

1:09:21 things. So, I can do my GBP review, my

1:09:23 GBP landing page optimization. I can

1:09:26 join a couple chambers of commerce,

1:09:27 maybe sponsor the girls softball team

1:09:30 and charge a flat rate uh while doing

1:09:34 everything that I need to do to actually

1:09:36 get improvement. And the real focus,

1:09:39 right, especially for um for getting a

1:09:43 long-term client, and I know we've

1:09:45 talked about this at other at other

1:09:47 calls, but usually in my experience, if

1:09:50 somebody stays with me for six months,

1:09:52 they're probably going to stay with me

1:09:54 for six years. Right? So, I'm really

1:09:56 trying to make sure they stay with me

1:09:57 for six months. So, the first few months

1:10:00 are critical obviously to get them to

1:10:03 stick around for six months. Right? So,

1:10:05 that's why, you know, the GBP review and

1:10:08 send them the results immediately. The

1:10:10 GBP landing page and send them the

1:10:11 results, the content gap and send them

1:10:13 the results. I'm never going to want

1:10:15 them to wait more than a few days

1:10:16 without hearing from me, especially in

1:10:18 the first month. Because if they pay you

1:10:20 money, like if they give you three grand

1:10:22 and then in in four weeks you send them

1:10:26 all of this work that you just did,

1:10:28 they're going to spend the next three

1:10:31 and a half weeks wondering if you're

1:10:32 actually working on their website or

1:10:34 watching Game of Thrones reruns, right?

1:10:37 So, you definitely want to like maintain

1:10:39 a super high level of communication with

1:10:42 them uh especially for the first month.

1:10:44 The other thing that we really really

1:10:46 like to do uh to reduce churn rate in

1:10:48 those first few months, we want to give

1:10:50 them early wins, right? And now it's a

1:10:53 little bit tough for SEO, but we could

1:10:55 potentially run some Google ads uh or

1:10:58 Facebook ads to get them some early

1:10:59 wins. Or another really good one, a lot

1:11:02 of local businesses have really long

1:11:04 lists of clients, right? They've been in

1:11:06 business for 10 years. Um they've been

1:11:08 serving, right, 30 or 40 clients a year,

1:11:11 maybe more customers a year. So, they

1:11:13 have this list of 500 client customers

1:11:16 and they don't have any systems in place

1:11:18 to reach out to them uh to let them know

1:11:20 anything uh to let them know about

1:11:22 specials or deals. So, uh we have a a

1:11:26 prompt that we use. We'll give AI uh to

1:11:28 come up with some ideas for sort of a a

1:11:31 reactivation, a list reactivation. Uh we

1:11:33 can create a highle sub account form,

1:11:36 which is free if you're on the unlimited

1:11:37 high level plan. Uh, and then we can

1:11:41 load in their customer list and then

1:11:43 just start sending uh texts, maybe

1:11:46 emails with this reactivation just to

1:11:48 get them some early calls because man,

1:11:50 if you can generate a bunch of calls

1:11:52 early on for a brand new client, man,

1:11:54 they're going to stick around for quite

1:11:56 a bit longer versus if they wait. Um,

1:11:58 plus of course, as I mentioned earlier,

1:12:00 just show them that rank map because

1:12:02 even with these like fairly quick, easy

1:12:04 fixes like the homepage title tag

1:12:07 update, uh, you'll see them move up

1:12:09 often, you know, 10 positions depending

1:12:12 on where they were and how bad their

1:12:13 title tag was just by fixing little

1:12:15 issues like that. And when that happens,

1:12:17 send them a note, right? Or, you know,

1:12:20 do the citations and then ask Chat GPT

1:12:23 for their for its recommendation in

1:12:25 their local area. And if chat GPT

1:12:27 recommends them, screen cap that and

1:12:29 emailing email that to the client. Hey,

1:12:32 look what we just got. We got ChatGpt to

1:12:34 be able to recommend you here. So, a lot

1:12:36 of that early stuff, the first few

1:12:38 months. Uh, is just, you know, quick

1:12:40 wins, get them calls, uh, make sure they

1:12:42 know you're doing stuff, and the goal is

1:12:45 to get them to that sixth month because

1:12:46 once they get six months, they'll

1:12:48 probably be around for six years.

1:12:51 Okay, cool. Thank you. Thank you. And my

1:12:53 last um question just before um it was

1:12:56 um how would you do SEO with zero

1:12:57 budget? So if you were just starting up

1:13:00 and you didn't have um crazy um the yeah

1:13:03 money to spend on loads of the best um

1:13:05 apps and whatever.

1:13:06 Yeah, good question. And that's

1:13:08 basically what I mean when I first

1:13:09 started my SEO agency, this is a minute

1:13:11 ago, I did it with basically no budget

1:13:13 because I find it's much easier to bring

1:13:16 team members on board to do work for you

1:13:20 if you know what they're actually doing,

1:13:22 right? So, um, if I had no budget

1:13:26 whatsoever, then well, I mean, hopefully

1:13:28 I at least have $20 a month so that I

1:13:30 can sign up for the premium version of

1:13:32 Claude. Uh, Claude is excellent at

1:13:35 content writing. Uh, I find it to be

1:13:37 much better than chat GPT, even better

1:13:38 than Chat GPT 4 and a half. Uh,

1:13:41 subjectively, but you know, I like it,

1:13:43 so we use it. Uh, so hopefully I have 20

1:13:46 bucks a month to sign up for Claude.

1:13:48 Otherwise, I'm going to have to write

1:13:49 things by hand, and man, that would

1:13:51 suck. But, uh, that would be the first

1:13:53 thing. And then remember, we need a link

1:13:55 to every single source. So, there are

1:13:57 ways that you can do free link building.

1:14:00 It takes an insane amount of time, and I

1:14:03 won't get into the methods here. Uh but

1:14:06 basically you still need to source a

1:14:07 link to everyone. Uh so you'll probably

1:14:10 need some sort of third-party tool that

1:14:12 can find links. Uh some of them can be

1:14:15 inexpensive. Semrush, Majestic, MA,

1:14:18 there are free versions of these tools

1:14:19 also. And just look at not just your

1:14:22 local competitors, but look at your

1:14:23 local competitors. Also, my go-to

1:14:27 if I want to see like some quality links

1:14:29 or quality structure, my go-to city is

1:14:32 Houston. Uh and the reason for that is

1:14:35 Houston is the largest city in the

1:14:37 United States that is primarily single

1:14:39 family residences, right? New York City,

1:14:42 Chicago, LA, uh those are not a lot of

1:14:45 single family residences. They have

1:14:47 different demands, different needs than

1:14:49 Fort Wayne, Indiana. Houston pretty much

1:14:52 the same as Fort Wayne, Indiana. So if

1:14:55 you have a plumber, look at what this

1:14:57 companies in Houston are doing. If you

1:14:58 did that in Fort Wayne, you'll probably

1:15:00 rank. Um so you know run those uh link

1:15:04 scraping tools on the the top websites

1:15:07 in Houston. Who is giving them links?

1:15:10 Can you get links from those same

1:15:12 places? Uh it might involve writing

1:15:14 extra content. Uh cold outreach. Uh

1:15:18 maybe I've seen it pretty common.

1:15:20 Somebody's like has a high quality page

1:15:22 that gets traffic and like a PayPal

1:15:24 link. Give me a dollar on PayPal and

1:15:26 I'll add your link. Sure. Here's your

1:15:28 dollar. Give me give me my link. uh just

1:15:30 stuff like that. Um anyway, hopefully

1:15:33 that was helpful. Thank you everyone

1:15:35 else for being here. Thank you uh for

1:15:37 those of you on YouTube. I really

1:15:39 appreciate all of you uh coming and

1:15:42 listening to this. Uh a lot of fun. Uh

1:15:45 so any questions that comes up, we're

1:15:47 going to do this again in one month. So

1:15:49 we do it on the first Monday of every

1:15:51 month. So we will see you on Monday,

1:15:53 August 4th. Okay. Uh you can join the

1:15:56 school community. Uh, I'll put a link to

1:15:59 the description if you're watching this

1:16:00 on YouTube if it's not already there.

1:16:02 Uh, if you're in the school community,

1:16:04 feel free to post questions, send me a

1:16:06 message. I try to answer every question.

1:16:08 I try to respond to every message.

1:16:10 Again, if I missed, I apologize, but tag

1:16:13 me. Uh, bump me again. Uh, if you're not

1:16:15 in the school community, feel free to

1:16:16 join. You'll have access to modern SEO.

1:16:19 You'll have access to actually be on the

1:16:20 Zoom and ask me questions at this, and

1:16:22 you'll be able to post in the school

1:16:24 community itself where I answer all the

1:16:25 questions. And with that, thanks again

1:16:27 everyone.

Caleb Ulku hosts a monthly live SEO Q&A session covering practical strategies for local SEO, Google Business Profile (GBP) management, and AI search optimization. Key topics include ranking a business in multiple cities, managing multi-service GBPs, the importance of topical and geographic relevance, and how ChatGPT recommends businesses differently than Google (via mentions and 'super citations' rather than links). Caleb introduces Lead Snap as a preferred tool for local rank tracking and automated super citation building across 60+ platforms including Bing, Apple Maps, and navigation systems. He also addresses GBP name changes, reverification risks, and the importance of having proper licensing before adding service categories.

Google Business Profile (GBP) Strategy & Multi-Location SEO Local SEO Content & Topical Relevance Building ChatGPT & AI-Driven Business Recommendations Citation Building & Super Citations GBP Trust Signals & Link Building Caleb Destiny Jay Mark Duva Robert

To rank a GBP in a second city, either build massive trust and relevance to overcome proximity disadvantage, or get a physical second address and create a dedicated GBP landing page with its own full content structure underneath it.
ChatGPT recommends businesses based on branded mentions (not links), so getting listed on Bing for Business, Apple Maps, Yelp, BBB, and similar 'super citations' is essential — Lead Snap automates this for $20/month and the citations remain permanent even if you cancel.
When adding multiple services to one GBP, build 20-30 service pages per category and monitor your local rank map — once roughly one-third of the map shows top-3 rankings for a service, you have sufficient topical relevance and can shift focus to geographic and trust-building signals.
Before making major GBP changes (name, categories, address visibility), prepare video reverification materials and suspension-appeal documentation in advance, and spread changes out over time to reduce the risk of triggering reverification or suspension.
Never publish content without at least one backlink pointing to it — even a medium-quality PBN link signals to Google that the content isn't AI-generated spam; reserve high-quality local links (chamber of commerce, sponsorships) for trust-building toward the GBP landing page.

Concepts 14

Google Map Pack Algorithm

1 videos Core

The three-factor algorithm Google uses to rank local businesses in Google Maps, consisting of trust (quality links), relevance (quality content), and proximity (distance from searcher).

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Core 30

5 videos Core

A local SEO website architecture strategy consisting of approximately 30 pages built from 3-4 GBP categories and 20-25 services, structured so the website exactly mirrors the Google Business Profile to signal trust and relevance to Google's algorithm.

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Super Citations

1 videos Core

High-authority business directory listings beyond standard citations that are particularly valuable for AI recommendation engines like ChatGPT, including Bing for Business, Apple Maps, Yelp, BBB, and automotive navigation systems.

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ChatGPT Business Recommendations

1 videos Core

Unlike Google which ranks based on links and proximity, ChatGPT recommends businesses based on brand mentions across the web and presence in Bing-connected data sources, requiring a different optimization strategy.

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Topical Relevance

4 videos Core

The practice of building additional content that connects a business entity with its service entity by answering real questions people ask about that service, proving to Google the business genuinely performs those services.

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Multi-location GBP Strategy

1 videos Core

An approach for businesses operating in multiple cities where each location gets its own GBP landing page on the same domain, each with its own full content structure built beneath it to establish topical and geographic relevance.

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Local Rank Map

5 videos Core

A geographic visualization tool (also called a 'local SEO heat map') that shows exactly where a business ranks for a given keyword across different locations, helping identify gaps and guide optimization efforts.

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GBP Video Verification

1 videos Core

Google's manual video-based process for verifying a Google Business Profile, requiring a slow-moving video with no faces, showing business signage, tools of the trade, and matching business information.

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GBP Reverification

1 videos Core

A Google-triggered re-verification process for Google Business Profiles that can be initiated by making significant changes such as adding a visible address, changing the business name, or rapidly adding multiple categories.

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Service Area Business Ranking

1 videos Core

The concept that Google Business Profiles without a visible physical address (service area businesses) rank significantly worse than those with a verified visible address due to reduced trust signals.

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Branded Links

1 videos Core

Backlinks that use the business name as anchor text, serving dual purpose as both a Google-recognized link signal and a brand mention that ChatGPT can interpret as a recommendation signal.

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Lead Snap

3 videos Supporting

A local SEO tool with API connections to Apple Maps, Bing for Business, BBB, and car navigation systems that automates high-quality citation creation and provides local heat map ranking reports.

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GBP New Business Aging Strategy

1 videos Supporting

A pre-verification preparation process where press releases, citations, and a matching website are created and left to age for approximately 30 days before attempting to claim a new Google Business Profile.

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Caleb Ulku

34 videos Supporting

The primary guest and SEO expert featured in the video, founder of an AI SEO agency that developed the Core 30 local SEO methodology and scaled to 97 plumber clients using AI-driven content and local link-building strategies.

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Q&A 16

What is the strategy for getting a local business ranked in a second city that is different from where their GBP address is located?

Ranking a GBP in a city different from its registered address is very difficult because the Google Maps algorithm uses three factors: trust (quality links), relevance (quality content), and proximity (how close you are to the searcher). When the city changes, it's a massive hit to proximity. You can overcome this by building up a ton of trust and relevance, but it's very hard for most businesses. Often, it's less expensive to get a second GBP by setting up a second location (commercial office space is relatively inexpensive). With a second GBP, you'd create a multi-office website where each GBP has its own landing page treated like a mini homepage, with the full core 30 content structure built out below it.

What are the three ranking factors in Google Maps and how do they work?

Google Maps uses three ranking factors: (1) Trust – essentially how many quality links your site has; (2) Relevance – how much quality content you have that Google understands about your services; and (3) Proximity – how close your business address is to the searcher performing the search. When trying to rank in a different city from your GBP address, proximity takes a major hit, so you need to compensate with significantly higher trust and relevance.

If a business has multiple locations, do they need to build the full 'core 30' content structure for each location?

Not necessarily for all locations, but yes to start. As you build out the core 30 for your first location, you're primarily building topical relevance with some geographic relevance. You should monitor your local rank maps (tools like Lead Snap work well for this). Once roughly a third of your rank map shows green (top 3 rankings), that's a signal you have enough topical relevance. At that point, for additional locations, you can skip straight to building trust and geographic relevance rather than rebuilding all topical content from scratch. If you have 2–4 locations, the topical relevance built for one often carries over to support others.

How should an HVAC contractor add multiple new services (plumbing, electrical, remodeling) to their existing GBP without creating separate profiles?

You can rank for multiple services with a single GBP by building out topical relevance for each service. Choose your most profitable or preferred service as the primary GBP category. Add the others (HVAC, plumbing, electrical, remodeling) as secondary categories. On your website, the homepage serves as the GBP landing page for the primary service, with a 75–100 word paragraph and links to dedicated pages for each secondary category. Each category page should have 20–30 service sub-pages linked to it. This creates a large website (potentially 80–100+ pages) that signals to Google you are authoritative across all those service areas. Monitor rank maps for each primary keyword (e.g., 'plumber [city]', 'HVAC [city]') and once about a third of the map shows top-3 rankings per service, you have sufficient topical relevance for that service.

What precautions should you take before making changes to a Google Business Profile (GBP) to avoid triggering a reverification or suspension?

Several changes are likely to trigger a reverification: (1) Adding a visible address to a service area business – this is the most likely trigger; (2) Changing the business name – slightly less than 50/50 chance of triggering reverification depending on the profile's age and trust level; (3) Changing categories – especially if you make multiple category changes and a name change at the same time. Best practices: make big changes gradually over time, not all at once; have your video reverification materials ready before making changes so you can respond within 20 minutes if triggered; also have suspension paperwork ready in case the profile gets suspended rather than just reverified.

Should you change an existing GBP or create a new one when a business rebrands or changes its name?

Generally, you should change the existing GBP rather than create a new one, especially if it already has good rankings and history. Changing the business name may trigger a reverification, but that's manageable. The key steps are: (1) Have all reverification materials ready before making the change; (2) Make changes gradually rather than all at once (e.g., don't change the name AND add multiple categories on the same day); (3) If the profile is a service area business, convert it to a visible address listing first, as service area businesses are harder to rank. A new GBP loses all existing trust and ranking history, so preserving the existing profile is usually the better approach.

When adding a new service category that requires a license (like electrical or plumbing), should you add it to the GBP before obtaining the license?

No, you should wait until you have the license before adding the category to your GBP. The risk is that once you start ranking for that service, competitors may report your GBP. If you don't have the license at that point, it becomes very difficult to get a suspension lifted because you can't prove you're legally authorized to do that work. It's a 50/50 situation — if you don't rank, you won't get calls, but if you do rank without a license and get reported, you risk a suspension you can't easily resolve. Wait for the license paperwork first.

How does ChatGPT decide which local businesses to recommend, and how is it different from how Google ranks businesses?

ChatGPT gives recommendations (not search results like Google) and uses a completely different set of signals. ChatGPT cares about mentions — if your business is mentioned by name in articles or content online, ChatGPT picks that up even without a link. Google, by contrast, cares primarily about links (even unbranded ones), not just mentions. ChatGPT does NOT care about links unless they include your brand name as anchor text. The ideal strategy is to get branded links, which count as both a mention (for ChatGPT) and a link (for Google). ChatGPT is connected to Bing's API for most of its data connections, so having a Bing for Business listing and other 'super citations' is critical for ChatGPT visibility.

What are 'super citations' and why are they important for local SEO and ChatGPT recommendations?

Super citations are high-authority business directory listings that go beyond standard citations. Examples include: Bing for Business, Apple Maps, BMW navigation system, Audi navigation system, Yelp, and the Better Business Bureau. They are important because: (1) They are used by ChatGPT (via Bing's API) to identify and recommend local businesses; (2) They provide strong trust signals for local SEO overall. They're more valuable but harder to obtain than regular citations since they require email verification and manual setup. A tool called Lead Snap ($20/month add-on) can automate syncing your GBP information to 60+ of these super citation platforms via API, making the process much faster and more cost-effective.

What is Lead Snap and what are its key features for local SEO?

Lead Snap is a local SEO tool that offers several key features: (1) Local rank maps – generates grid-based local rank tracking maps showing where a GBP ranks across a city (similar to Local Dominator, at the same price); (2) GBP management features; (3) Super citation syndication – for $20/month, Lead Snap uses API connections to automatically sync your GBP information to 60+ super citation platforms including Bing for Business, Apple Maps, BMW/Audi navigation systems, etc. Pricing is approximately $59/month for 10 GBPs. Importantly, the citations created through Lead Snap are permanent — if you stop paying the $20/month, the citations remain and are not deleted (unlike most citation software). An affiliate link is available that provides 50% off the first three months.

What is the minimum strategy for getting a local business recommended by ChatGPT in a metropolitan area?

For most local businesses, three things are typically sufficient to appear in ChatGPT's top three recommendations in most metropolitan areas: (1) Join the local Chamber of Commerce (provides a high-authority mention and link); (2) Get a couple of local sponsorships such as a local sports team (provides branded mentions); (3) Use Lead Snap's super citation feature ($20/month) to get your business listed on Bing for Business, Apple Maps, and 60+ other high-authority platforms. This combination of branded mentions, authoritative local citations, and Bing-based listings gives ChatGPT the signals it needs to confidently recommend your business.

How do you successfully get a GBP verified for a trade contractor (like a plumber or concrete contractor) who works from a home address and is not tech-savvy?

The recommended process is: (1) Start with a press release, regular citations, and a website that matches the future GBP information; (2) Let these assets age for about 30 days before attempting to claim the GBP (Google distrusts new things); (3) During that 30-day window, order physical proof-of-business materials: business cards (with the owner's exact legal name, business name, address, and phone number), a magnetic truck sign (business name, address, phone), and a yard sign (business name, address, phone, website) — total cost roughly $60–$70; (4) Once materials arrive, record the GBP video verification: move slowly to avoid blur, ensure no faces appear in the video, show tools of the trade, include the business signage (truck placard, yard sign), and keep the video under 2 minutes. The manual reviewers at Google appear to use a checklist of visible elements, so showing each element clearly is key.

What are the rules for recording a GBP video verification to ensure it gets accepted?

To successfully upload and pass a GBP video verification: (1) Move the camera slowly — too much motion causes blur and the upload will fail; (2) No faces can appear in the video — Google will reject uploads containing faces; (3) Show tools of the trade relevant to your business (e.g., plumbing tools for a plumber); (4) Show business signage such as a truck placard or yard sign with the business name, address, and phone number; (5) Keep the video under 2 minutes. Google's review of these videos appears to be manual, with reviewers checking off visible elements from a list. Making sure each expected element is clearly visible improves approval chances.

Why is it important to never publish website content without also building at least one link to it?

Publishing content without any links pointing to it signals to Google that the content may be AI-generated spam or 'slop.' Google uses links as a signal that content is legitimate and worth indexing and ranking. Even low-to-medium quality PBN (Private Blog Network) links are used as a basic signal of legitimacy when building out large amounts of service pages. The actual high-quality trust-building links (like chamber of commerce, sponsorships) serve a different purpose — building domain trust. But every single page published should have at least one link pointing to it as a minimum baseline to confirm it's real content.

What is the rule of thumb for knowing when you have built enough topical relevance for a service and should shift focus to geographic or trust building?

The rule of thumb is to watch your local rank map (using a tool like Lead Snap) and when approximately one-third of the rank map grid shows green (meaning top-3 rankings), that is your signal that you have built enough topical relevance for that service. At that point, you can stop adding more topical content for that service and shift your efforts toward building geographic relevance (content targeting specific underperforming areas of the map) and trust (high-quality local links like chamber of commerce memberships and sponsorships).

What is the difference between branded links and generic anchor text links, and why does it matter for both Google and ChatGPT?

Branded links use your business name as the anchor text (e.g., 'ABC Plumbing'), while generic anchor text links use phrases like 'click here' or 'learn more.' For Google, both types of links provide ranking signals, but branded links are more valuable because they reinforce relevance. For ChatGPT, only branded links matter because ChatGPT looks for mentions of your business name — a generic 'click here' link is not a mention of your brand and ChatGPT ignores it. If you can only choose one link type, branded anchor text links are best because they serve double duty: they count as a mention (helping ChatGPT recommendations) AND as a link (helping Google rankings).