Focus / Caleb Ulku / Separating Organic and Paid Ad Pages

Separating Organic and Paid Ad Pages

The practice of running Google Ads to a separate subdomain or landing page rather than the organic homepage, because content requirements for ranking organically conflict with conversion optimization for paid traffic.

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November Monthly Community SEO Q&A
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November Monthly Community SEO Q&A
18:39
"Pages that do well organically will rarely do well in ads and vice versa... if you put a lot of content on a page tha..."
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November Monthly Community SEO Q&A 18:39
November Monthly Community SEO Q&A
94:15 Mentioned at 18:39
"Pages that do well organically will rarely do well in ads and vice versa... if you put a lot of content on a page that you're running ads to, then your conversions will be terrible."