0:44
All right.
0:47
Welcome. Welcome.
0:50
>> Hello.
0:53
>> Let's see.
1:05
All right, welcome, welcome. It is
1:08
Monday, November 3rd. So, this is the
1:10
first Monday of the month. So, we're
1:12
doing our um our Monday live stream. Our
1:15
our first Monday of the month live
1:17
stream. Uh right now, for some reason,
1:21
it's called October. Let me see if I can
1:23
edit that. November. There we go. Save.
1:25
Excellent. We're we're live on YouTube
1:28
also, I think. I'm not completely sure.
1:30
Never really quite exactly sure with
1:32
that. Uh but no worries. So, in case you
1:35
didn't see my post, uh I won't assume
1:38
that everyone did that. The we're going
1:40
to do something similar to what we did
1:42
in October. Um I got a lot of good,
1:45
well, I got a good bit of good feedback
1:47
on it and no negative feedback. So, I'm
1:51
going to take that to mean that um
1:53
unless I hear otherwise that that's the
1:55
type of content that people really like.
1:57
So, we're going to do something very
1:58
similar
1:59
um where you know we have about an hour
2:03
and a half, a little bit longer. So, I
2:05
am going to
2:08
uh go through people's websites, answer
2:10
detailed questions, we can do a deep
2:13
dive, whatever you want to do. So, we're
2:15
going to give 10 minutes to people. And
2:18
what that means is at the end of that 10
2:22
minutes, then obviously we'll be done.
2:25
Um, but until we get there, like your
2:28
this floor is yours, we'll look at your
2:30
website, we'll share screens, we'll do
2:32
whatever we need to do for that 10
2:34
minutes to get a real deep dive rather
2:36
than just do a bunch of surface level
2:38
questions. Um, so we'll just go through
2:42
whoever has their hands up, we'll go
2:44
through one at a time, uh, until we get
2:46
there and Yeah. So, anybody want to go
2:49
first?
2:54
>> Yeah. Okay.
2:56
>> All right. Stephen,
2:58
>> how you doing?
2:59
>> Doing great, man. How are you?
3:01
>> I'm always good when you're on.
3:03
[laughter]
3:05
So, I've um just done a new um gutter
3:09
cleaning website.
3:11
I've just stuck it in the chat. Oh, did
3:13
it go across?
3:15
>> Yep, I see it.
3:17
>> So, it's only literally been up since
3:20
September.
3:22
It's all good with schema. It's all good
3:24
with everything else. Um throwing Google
3:27
ads at it. I only have one question for
3:30
you actually.
3:38
Yep.
3:40
>> And that is I've got a location. I've
3:42
got an office location with GBP
3:45
which is verified.
3:47
My question to you is when you're in
3:49
your Google business profile,
3:52
you have your location. So if you go
3:54
into um you edit your profile, you have
3:58
the option to have a service area. Now
4:02
if you if your business is already
4:04
verified for location in Nottingham in
4:07
the UK,
4:09
>> do I not put anything in that service
4:11
area or do I just put the town
4:14
Nottingham?
4:15
>> Yeah, so you should fill out the service
4:18
area. Um mainly just because we want to
4:20
fill out every box in the GBP. Um so
4:24
fill out the service area. Uh there are
4:27
several tools online that will help you
4:29
find zip codes uh in a radius around an
4:32
address. You can put in a bunch of zip
4:34
codes, stuff like that. This is an
4:36
activity that you should spend like five
4:39
minutes on at the most and then move on
4:42
with your life. Uh
4:44
>> the reason I asked that is I used to
4:46
have Nottingham and then I used to have
4:47
all the suburbs within and around
4:49
Nottingham
4:51
in that service area but for some reason
4:54
four, five, six weeks looking at my
4:57
business through local dominator my
4:59
rankings were just I just wasn't coming
5:02
up to speed even though everything is
5:04
done with posts, pictures, geo tagging,
5:08
um Q&As's. I mean, I've been literally
5:11
on it.
5:13
>> Yeah. So, the service area is not a huge
5:16
ranking factor. You should fill it out,
5:18
but it's not a huge ranking factor. I
5:20
know this uh because, you know, we
5:22
manage a lot of clients. We manage a lot
5:24
of their GBPs. And every once in a
5:26
while, we have a client who, you know,
5:28
won't pay their bill for whatever
5:29
reason. Uh which gives us an opportunity
5:32
for some uh split testing. So, I know,
5:35
right? If you have a GBP and it's
5:38
located in California and you update the
5:40
service area to be Manhattan, it does
5:43
not impact the ranking in California
5:45
even a little bit. It just doesn't
5:47
affect it. Okay.
5:48
>> Uh that being said, still fill it out.
5:50
>> Uh beyond that, then if you're still not
5:53
ranking, it's not the service area is
5:55
not going to help you rank all of a
5:56
sudden if you're not. Right.
5:57
>> No, of course not.
5:59
>> I did a site search on your website.
6:02
There's 164 results. Uh that's a lot.
6:05
That's a lot of results. That's a very
6:07
big website, especially for right gutter
6:10
cleaning in Nottingham. I don't know off
6:12
the top of my head if that's a super
6:14
competitive space or not, but you know,
6:16
my feel is that it's not super
6:18
competitive.
6:20
>> So, I'm trying to find here. I guess I
6:23
can share screen. We'll see. We'll just
6:25
we'll do it like this. I'm trying to
6:26
find your GBP. What's the business name?
6:30
>> Gutter cleaned.
6:32
>> Oh, so it is just gutter clean. Shutter
6:34
cleaned uh Nottingham then.
6:40
Is it any of these?
6:42
>> No.
6:43
>> No. Okay.
6:45
Oh, gutter cleaning. Okay. It It
6:47
corrected it for me. That's not what I
6:49
want.
6:49
>> No. Yeah, it's gutter cleaned. It should
6:53
be in that. If you keep scrolling, it
6:55
should come in.
7:01
[laughter] Well, because I also searched
7:03
for your phone number and didn't find
7:04
it, which is unusual. Uh, that often
7:07
implies that the phone number is a
7:08
different on the GBP.
7:10
>> No, it's not. It's the same.
7:12
>> Is that it here? Gutter clean.
7:18
>> Okay. So, this is the phone number
7:21
search and no luck. So, usually when I
7:25
do maybe it's different because this is
7:26
the UK. Let's search for that. Yeah, I
7:29
can't find it.
7:31
That's really bizarre. So,
7:33
>> yeah. So, it's not a good sign if we
7:35
can't find it with a brand search,
7:37
right? Gutter cleaned
7:39
Nottingham.
7:42
That is correct. Yeah, it's No, I want
7:44
gutter cleaned.
7:46
>> There.
7:47
>> I did not mean gutter cleaning.
7:49
>> So, there's the website. I put a link in
7:51
the chat for the gutter my Google
7:55
business profile.
8:00
>> All right.
8:02
Now I got to try to figure out how to
8:04
pull the chat up.
8:07
[clears throat]
8:08
>> Here we go. Chat.
8:13
Oh, that's the website.
8:15
>> Oh, apologies.
8:18
>> Yeah, you'd already sent that.
8:22
Well, let us come in and uh it's
8:24
definitely there when I search.
8:27
We'll go new
8:30
new
8:32
gutter cleaned and
8:35
>> it's almost certainly not going to be
8:36
able to find it. So, city is Nottingham.
8:41
>> Yeah.
8:42
>> Search again.
8:44
>> There it is.
8:47
>> Okay. And then we'll do keywords.
8:54
Maybe a little bit bigger.
9:01
Yeah, that should be fine. All right.
9:08
>> Yeah. So, uh the site is large. So, my
9:11
first Have you been posting a lot of um
9:15
blog posts?
9:16
>> No, I I removed all blog posts that were
9:19
on this site because they were all built
9:21
like your recommendation. They're all
9:22
built slop chat GPT back in the day. So
9:25
I removed them all and then served all
9:28
the um URLs to 40 410 gone through HT
9:33
access.
9:35
So no the p there's a reason there's a
9:37
lot of pages if you go on locations I've
9:39
written about gutter cleaning in
9:42
location
9:44
>> for all the locations
9:46
>> and then if you went into that location
9:49
then there's the services we provide for
9:52
that location and then there's a link on
9:54
this page that links you to the actual
9:56
gutter cleaning page for the park which
9:59
is on the bottom go down a bit
10:04
the first one it says gutter cleaning in
10:05
the in that big orange block. Go back
10:08
up. Keep going up. [laughter]
10:13
>> Keep going there. The red gutter
10:15
cleaning. The first one. Go down.
10:19
>> The first orange one. If you click on
10:21
that, that then takes you to
10:24
>> the gutter cleaning page for that area.
10:27
>> Gotcha. And these are different. What
10:29
are these? Cities
10:30
>> districts. Districts within Nottingham.
10:33
>> Districts within Nottingham. So,
10:36
>> I'll print them here and send them out.
10:40
>> Mute.
10:42
All right. Um, okay. So, this rank map
10:44
is not bad, Stephen. This isn't a bad
10:46
rank.
10:47
>> No, it's not bad.
10:48
>> Uh, making some good progress. I'd pro
10:51
and you're third on average rank. I'm
10:53
not sure why the Google search I
10:55
couldn't find you. Probably something
10:56
with the UK. Um, but 17% top three. Not
11:00
bad. Uh, and you can see, you know, this
11:02
is what we're obviously going for. this
11:04
hope which yeah gorgeous right man
11:07
that's pretty um okay so let's talk
11:11
about what I would do to get you there
11:12
so 17% top three that puts you fourth I
11:16
think uh because obviously Ryan has
11:18
beating you here but so many of these
11:20
are so freaking close
11:22
>> so um I would look at your GBP which
11:27
>> uh I haven't been able to pull up is
11:29
this going to pull it up for me yeah
11:30
okay good this pulls it up so I would
11:32
look at your GBP
11:34
And uh I wish the
11:39
Yeah, you do have it claimed. I don't
11:40
know. This shows up sometimes even after
11:42
it's been claimed, which which usually
11:44
this is a sign that it hasn't been
11:45
claimed, but that's not the case here.
11:48
>> Um but I want GBP everywhere and I want
11:51
gutter cleaned
11:53
Nottingham. So the first step that we
11:56
would and there's hope again, right? So
11:58
the first step that we would do
12:00
>> is go through this and make sure that
12:03
you have categories and services chosen.
12:07
So I'm just going to look at hope here.
12:09
>> I have. So what I've done is I've wrote
12:11
got the services on the GBP. I've also
12:14
created those services on my website
12:18
under services and then linked the
12:21
services to the GBP under products. So,
12:25
I've created a product page with the
12:26
link of the services.
12:28
>> Yeah. The product page on the GBP
12:30
doesn't do much. Um,
12:31
>> no, I know it doesn't, but it's just
12:32
ticking the boxes. It's just filling in
12:34
everything.
12:35
>> Yeah. So, if I look at your homepage,
12:37
what I want to see on your homepage is
12:39
that So, what's the primary category?
12:42
>> Got a cleaning service.
12:43
>> Perfect. And then you have a secondary
12:45
category of
12:47
>> No, I don't have one.
12:48
>> No. The other the only option there is
12:51
is um gutter service as a secondary
12:54
category and that's more related to
12:57
fixing and repairing which we don't do.
13:00
>> Correct. Okay. So gutter cleaning
13:02
service. You got that in the title tag.
13:04
You got it in the H1 tag. Perfect.
13:07
>> Um so think a lot of this for some
13:10
reason to me Stephen this website just
13:11
looks very cluttered. Like it looks very
13:13
overwhelming to me. Um, so I don't know
13:16
like usually just a little bit simpler.
13:19
You have all of these like buttons and
13:21
columns and things that might I'm not a
13:24
designer but it just to me I feel kind
13:26
of overwhelmed just looking at it. This
13:28
kind of looks like it's an Angie's List
13:30
page or something cuz they have this
13:32
sort of like all these boxes and columns
13:35
and things. So that might be something
13:36
to think about is just to simplify this
13:39
a little bit. Uh the hero image is so
13:42
small and normal like most of the local
13:44
business websites that we see like it's
13:46
a big hero image. It has an H1 tag and
13:49
then there's text below it like this
13:51
just looks like a franchise page or an
13:53
Angie's List page or something like
13:55
that. But anyway, um I like seeing the
13:58
our services instead of these buttons.
14:01
What what we usually almost always
14:04
prefer to do is have the H2 the
14:06
subheadings and then 50 to 100 words
14:09
about it and then put an editorial link
14:11
in that paragraph of content rather than
14:14
these buttons. Uh it'll put more words
14:16
on the page. It'll make it a little bit
14:18
easier to see. Uh this why choose I'd
14:21
probably move that up. Remember our
14:23
target is goal completion. So you do say
14:26
you know fully insured that's great. You
14:28
have the price that's great. Uh, but I
14:31
might move this higher. We're going for
14:32
goal completion. We want to get that
14:34
person to convert as fast as possible.
14:37
We have maybe 30 to 45 seconds after
14:39
they land on this page for them to
14:42
actually convert.
14:44
>> And I like this how we clean, but again,
14:46
I might think about doing this
14:47
vertically rather than horizontally. I
14:49
don't know what this looks like on
14:50
mobile devices, but most of your traffic
14:53
is going to be on a mobile device. Uh,
14:55
it's pretty common, right? We see web
14:57
designers will pretty often design in
15:00
desktop and then make sure it looks okay
15:02
in mobile. It needs to be the other way
15:04
around. It needs to be designed in
15:06
mobile and then make sure it looks okay
15:08
in desktop. Most of your users will be
15:10
on mobile and Google bot will be mobile.
15:13
>> Yeah. So that one of the reasons that
15:16
this type of layout often doesn't work
15:18
very well is because it can fall apart
15:19
in mobile. But again, I'm obviously
15:21
looking at the desktop. So what's that?
15:23
>> It works fine on mobile.
15:25
>> Perfect. Yeah. So, that's good. Uh, I
15:28
like the pricing. Uh, the reviews, I
15:30
would definitely just embed some of your
15:32
GVP reviews on here. I know there uh I
15:35
know that can work. This areas we cover,
15:37
you can keep this. You can get rid of
15:39
this. This won't do anything, but it
15:40
also probably won't hurt you much. Uh,
15:42
and then these, um, what I would suggest
15:45
is making these answers a little bit
15:47
longer. U, maybe make it like four or
15:49
five sentences instead of one. Um, and
15:52
then I would get rid of this accordion,
15:54
right? Google provides so much weight on
15:56
content that's visible when the page
15:58
first loads that this accordion just
16:00
doesn't it doesn't do that much right it
16:03
it hurts us and um
16:05
>> so this is just a Google map I want to
16:08
see the GBP embed
16:10
>> so we can do that pretty simply
16:14
>> by putting it in the footer
16:16
yeah I've already done that embed it's
16:18
in the footer
16:19
>> oh well we can just move it or get rid
16:21
of this or move this over to here yeah
16:24
something. Those are all relatively
16:25
small. So if I come into the service
16:28
pages, so this is a this is a big
16:30
navbar, right? We generally try to keep
16:33
this much smaller navbar because the
16:35
more links we have in the navbar, the
16:37
less authority we're passing around.
16:39
Don't go crazy with it. It's not super
16:41
critical, but this is just a large
16:44
navbar. Uh if I click on services, I get
16:47
taken to here. Okay. Okay. And if I
16:50
click on an actual service page.
16:52
Okay. URL structure doesn't much matter.
16:55
So yeah, again I mean this just looks
16:57
fairly busy and I it's a lot of good
17:00
content. I I just might want to
17:02
reorganize it into more of like top
17:04
down. Um because this is pretty thin,
17:08
right? There's not very much content on
17:09
here. It's a lot of information. It's
17:11
really good for a user, but there's not
17:13
very much for Google. Like if I do a
17:16
quick check just to see how many words
17:18
of content are on this page.
17:28
Yeah. And this is obviously including
17:29
the nav, including the navbar, including
17:32
the footer. We're at 650 words. So
17:35
that's pretty pretty thin. Um
17:38
>> it's on borderline. I appreciate that.
17:40
>> What's that?
17:41
>> It's on borderline. I appreciate that.
17:44
>> Yeah. Yeah. Um, so I would certainly
17:46
want to add, you know, a little bit more
17:48
content, uh, talking about the different
17:51
services. I don't know if the other ones
17:52
are similar. And certainly when I looked
17:54
at the location page, I would also check
17:56
the same type of thing. Like this also,
17:59
this looks like a really small page. And
18:02
I mean, you know, years ago, fine,
18:05
whatever, but you got AI now, so the
18:07
content is nearly free, right? So this
18:09
this is a lot longer. But
18:13
I don't like all of these. So, no one is
18:16
ever going to see this, right? This page
18:18
exists for Google. Uh oh, this is the
18:21
this is a different page.
18:24
>> I mean, the reason I built this site
18:26
because I I built it all and I host it
18:28
all is really for throwing ads at it and
18:31
it's doing well on Google Ads, but also
18:34
I want it to rank up in GBP and then
18:36
I'll monitor it and if I need to make
18:37
adjustments, we'll make adjustments.
18:39
>> Yeah. And honestly, like the pages that
18:43
do well organically will rarely do well
18:45
in ads and vice versa.
18:47
>> So generally for ads like we'd run ads
18:50
to a subdomain or a different folder or
18:52
something like that. We would rarely run
18:54
Google ads to like an organic homepage
18:57
because we need a lot of content on an
18:59
organic homepage to get it to rank. But
19:02
if you put a lot of content on a page
19:04
that you're running ads to, then your
19:05
conversions will be terrible,
19:07
>> right? So, usually we separate the two.
19:09
We don't run ads to our organic page and
19:11
we don't try to rank an ads page.
19:13
>> So,
19:14
>> I'm not obviously I'm not super familiar
19:16
with this geography, but
19:19
>> uh I would want this average rank to be
19:21
in the top three. I would want this a
19:23
little bit higher. So, that's where
19:24
we're going to go and focus on that
19:26
topical content about all the different
19:28
services. Uh make it a little bit
19:31
longer, more in-depth, more
19:32
comprehensive. Uh make sure that you
19:35
have links sourced to those. uh if you
19:36
just publish a bunch of content with no
19:38
links that starts to it often doesn't
19:41
work to rank because content is so
19:42
inexpensive these days. So once you've
19:45
done that, the way that we approach
19:47
these location pages, right? So I'm
19:49
going to look for fours, fives, and
19:51
you've done something like this. So I
19:53
have this uh Portchester, right? Um I'm
19:57
pretty sure that's Portchester. The four
19:58
is in the way, right?
19:59
>> Um yeah. So what I would write is uh the
20:04
that my target keyword would be gutter
20:06
cleaning Portchester Nottingham.
20:09
>> Right. Because we don't want Google to
20:12
think that like if I come to the
20:14
location pages, we don't want Google to
20:16
think that you're creating a bunch of
20:17
city gate pages because that's
20:19
considered spam and Google updated
20:22
algorithm
20:24
>> find Portchester in that in that list.
20:27
>> Sorry,
20:27
>> if you search in the search bar, you'd
20:29
find Portchester in that list.
20:31
>> Yeah. Yeah. So, and that's why I'm
20:33
saying the target keyword, right? So, I
20:35
want to include Nottingham in that
20:37
target keyword because your address is
20:39
still Nottingham.
20:41
>> So, yeah. So, here's Portchester and uh
20:45
Portchester service area gutter clean.
20:47
So, that's not the great. So, this
20:49
implies that your target keyword is
20:52
Portchester service area when your
20:54
target keyword should be gutter cleaning
20:56
Portchester Nottingham.
20:59
>> Yeah. If you went to the gutter cleaning
21:01
page on that link again, obviously there
21:03
is a link to gutter cleaning
21:06
Portchester, but it doesn't say gutter
21:09
>> So, I'm so confused. How many different
21:11
pages about Portchester did you make
21:12
because we really only need one for the
21:14
primary category.
21:15
>> Yeah, I did I did there's a landing page
21:19
for location Port. So, I'm just trying
21:21
to get more content. It's a test. I'm
21:22
just testing it. And then if you
21:24
>> But we don't need more content, right?
21:26
We need the right content. Like if I
21:28
look
21:29
>> if I look at Hope, uh so I'll look at
21:32
Hope. Uh I'll look at Shiny and then
21:34
I'll look at Ryan's because these are
21:35
the three that are beating you.
21:37
>> Um
21:40
>> so
21:41
they have 57, so a third the size of
21:45
your site.
21:48
They have 34, so that's a fifth the size
21:52
of your site.
21:55
and they have nine. So that's 115eenth
21:59
the size of your site. So my point with
22:01
this, Stephen, more content isn't what
22:03
you need, right? If anything, you have
22:05
more content than you should have. Your
22:07
site is an outlier because of how much
22:09
content you have. More isn't the answer.
22:12
What we need to do is target the content
22:14
for the right topical and geographical
22:16
relevance. Right? All three of these
22:18
sites like R like they have more top
22:21
three. Uh your average rank is better,
22:23
but they have more top three. And look
22:24
at Hope, right? They have a third the
22:27
content that you do. More content isn't
22:30
going to turn your rank map to look like
22:31
theirs. That's not the dilemma you're
22:33
having.
22:34
>> Am I making sense?
22:35
>> My question is, he's been going 20
22:37
years. My site's been up two months.
22:42
>> So age is like riding the ride at Disney
22:45
World, right? Uh you must be at least
22:47
this tall to ride this ride. And that's
22:49
in the neighborhood of 3 to 6 months.
22:52
Once you're older than that, being 20
22:54
years old or 6 months old, no real
22:56
difference.
22:57
>> Sure.
22:59
>> So, you know, you're two months. So,
23:01
maybe if you just wait a few months,
23:04
you'll start to see this as it just gets
23:05
the a couple of months uh of more age on
23:08
it. Uh that might be the big thing that
23:11
will will drive it. But I really think
23:13
right, so as I was saying with that
23:15
Portchester, that page feels like it's
23:18
not targeting the right keyword. uh it's
23:21
it's just targeting Portchester in
23:23
general and what what we what we're
23:25
doing with topical relevance is right we
23:27
want to convince Google that you do this
23:30
service whether gutter cleaning whatever
23:32
else right and once we see uh a lot of
23:36
this map turning green that tells me
23:40
that we have successfully shown Google
23:42
that you do this service and Google
23:44
trusts that you do this service and
23:46
because of how high your average rank
23:48
position is right You don't have much in
23:50
the top three. 17% it's pretty good. Uh
23:53
but you have so much in the in the
23:56
yellow. So I'd be awfully tempted to say
23:58
Google trusts that you do gutter
24:00
cleaning. The problem is Google doesn't
24:02
trust that you do gutter cleaning here.
24:05
>> So the goal of this location page is to
24:08
tell Google I do gutter cleaning right
24:11
here. So we want to write an article
24:13
about that location. Talk about gutter
24:16
cleaning at that location. show images
24:19
of clients, you know, gutters at that
24:22
location, which obviously you can fake
24:24
with AI generated images and you can
24:26
geotag them with whatever you want and
24:28
put that on there and upload them to the
24:30
GBP and, you know, you'll give driving
24:32
directions. Hey, so this article or the
24:34
Portchester one, whichever one, the
24:36
article topic is, hey, we're based in
24:38
Nottingham, but we clean gutters in
24:42
Blewell all the time. Here's the driving
24:44
route that my texts take. Here's some
24:46
before and after photos. We love
24:48
Bullwell. Uh the drive isn't bad. We
24:51
take the A 6:30 and then we get off. So,
24:54
it's all about us telling Google that
24:57
you love driving to this location to
24:59
clean gutters. Like that's something you
25:00
100% will do all the time. Am I making
25:03
And if I look at your location pages,
25:06
that's not what this is doing. Am I
25:08
making sense?
25:09
>> Yeah. Yeah. Sure. So when you say write
25:12
um something about you're talking about
25:13
doing a blog on it or a case study?
25:16
>> Not not necessarily a blog or a case
25:18
study, but when when we're writing when
25:21
we're writing content with AI, we always
25:24
start by making sure AI knows what our
25:26
target keyword is.
25:28
>> So that's why I'm saying with our target
25:30
keyword and you can go and you can look
25:31
at the single uh page content prompt. I
25:34
can't remember if you're a pro member,
25:36
but we have a multi. Okay, perfect. So
25:38
look in the pro uh go to the lesson.
25:40
It's for like Caleb's copywriting
25:42
training. It's the actual internal
25:44
training that I built for my agency's
25:47
copywriting team. And we have a
25:49
multi-step process to write content
25:52
where we start with a bunch of prompts
25:54
for the outline and then we fill in that
25:57
outline for each individual client. And
25:59
you'll see that we have a geograph uh
26:02
geographical content outline uh prompt
26:05
and there's specific uh pieces of
26:08
information that you should gather. Let
26:10
me just pull it up. Do you guys want me
26:11
to like you? I I'll show you guys are
26:13
here. I'll just show you what that looks
26:15
like. Um
26:18
I It's going to take me one second to
26:20
find it. Copy.
26:24
There it is. Boom. Loading. Loading.
26:28
Okay. Okay. So now I'll share this.
26:32
Okay. So the the the sheet so it starts
26:35
with these directions like this is how
26:37
we do um AI copywriting and then there's
26:40
a little Loom guy Loom link uh every
26:43
step of the way for it's a recording of
26:44
me doing this process. So you know
26:47
hopefully makes it super clear. So okay
26:49
if we wanted to write a neighborhood
26:50
page that's geographical content then we
26:53
need to know the city state we need to
26:54
know the target keyword and we need to
26:56
know the primary category. Perfect. If
26:57
we have all that information, then we're
27:00
going to come into the prompts and we're
27:02
going to grab the prompt for the
27:04
neighborhood page outline. And what this
27:06
prompt will basically do is get the AI
27:09
to give us an outline based on that
27:12
information uh that will have, you know,
27:15
all of the different subheadings,
27:17
headings that talks about this specific
27:19
geography. Uh the the benefit, the
27:21
audience, the lo local details, all of
27:24
this information. And then uh we'll take
27:27
that outline and we'll give it to this
27:29
which is our general uh prompt for
27:32
writing. And we have one of these for
27:34
every client where we'll give the AI the
27:36
GBP information, the about information,
27:38
all the relevant information about this
27:40
client. And then we drop the outline in
27:42
and it's just going to go through and
27:44
it's going to write an article targeting
27:46
that specific geographical area. So it's
27:49
not a blog post. It's a very specific
27:51
article targeting that primary category
27:54
in that location to build the
27:56
geographical relevance to show Google,
27:58
hey, we clean gutters in that
28:01
neighborhood. Um,
28:02
>> does that make sense? Am I making sense
28:04
with that, Stephen?
28:04
>> Yeah, it's fine. Yeah, thank you.
28:07
>> Perfect. So, that's what I would think
28:08
about because I I I would not publish
28:10
more content. You don't need more
28:12
content. I would uh go through and edit
28:15
the content that you have to just be
28:17
very tightly focused on those specific
28:20
target keywords for those different
28:22
geographies.
28:23
>> Sure. Regardless if there's relevance
28:26
searches or not because some areas don't
28:28
have any searches for gutter cleaning
28:30
whereas Nottingham does.
28:31
>> If the area has no relevance then don't
28:33
worry about it. Yeah. Exact. Yeah. And
28:36
we do have uh that also I I I can't
28:39
remember if that's in the prompt library
28:41
um or not, but in the pro group, it is
28:44
in the prompt library. So for those of
28:46
you guys who uh who who have it, it is
28:49
where you can download the rank data as
28:52
a CSV and give that to AI and then AI
28:55
will give you a prioritized list of
28:57
locations based on, you know, we're
28:58
looking for fours, fives, and sixes, but
29:00
we're also looking for actual
29:02
demographics of, you know, how many
29:04
people live there, is that a solid
29:06
target, things like that. So it's it
29:08
sort of has AI crunch that demographic
29:11
data combined with the rank map data to
29:13
prioritize what locations should we
29:15
target.
29:17
>> Question for you quickly before I go.
29:19
The lead snap is that the most accurate
29:21
tool to use for looking at
29:24
>> Yeah, lead snap is the one that we use
29:27
and I've had conversations with Patrick
29:29
about the accuracy. Uh we've benchmarked
29:32
it against a few other tools. None of
29:35
them are going to be one to one exactly
29:37
the same rank map of course. Um and you
29:41
know it's funny one of the things that
29:43
Patrick said which Patrick by the way he
29:45
he owns Lead Snap uh which stuck with me
29:48
is everyone thinks the most accurate
29:50
tool is the one that shows the rank map
29:52
looking the best. Um which yeah I mean
29:55
of course right [laughter]
29:57
>> exactly. [snorts]
29:59
>> Uh so um they're all going to give
30:01
something different. I know Patrick uh
30:04
um puts the emphasis on accuracy above
30:07
any other tools or features and he's in
30:10
the process of rolling out a significant
30:12
upgrade to the accuracy of it. Um lead
30:15
snap has almost always been pretty
30:17
consistent to what uh actual searches in
30:21
those IP addresses show.
30:23
>> Okay.
30:25
>> Uh yeah,
30:25
>> that's it. Thank you.
30:27
>> Perfect. All right. So, let me get uh
30:28
So, Jason had some graphic design
30:30
feedback for you. Uh, great. Okay. And
30:33
then Allan, does geotagging really work?
30:36
Yes, I I firmly believe geotagging
30:38
really works. You're absolutely right
30:40
that Google erases geo tag data on
30:43
photos that are uploaded to the GBP.
30:45
Google does that. So, it doesn't dox
30:47
you, right? Google doesn't want people
30:48
to be able to download the images from
30:50
your GBP and then figure out where all
30:53
those images are taken. So yes, all of
30:55
the meta data is scrubbed when you
30:57
upload images to the GBP, not just
30:59
geotag, all of the meta data. But Google
31:02
still knows where those images were
31:06
originally geoagged. Just like if you
31:08
have a service area business, right? So
31:11
you have a a business with no visible
31:13
address. There is no way on the GBP
31:16
interface that you can see what address
31:18
that GBP was originally verified on. But
31:21
Google still knows what that address is
31:22
because if you go to add an address, if
31:25
you add the same address it was verified
31:27
on, you usually will not need to
31:29
reverify it. But if you add a different
31:31
address, you'll almost always need to
31:32
reverify it. So Google has still knows
31:36
the geotag data. It still knows the
31:38
address. And I have seen so many times
31:40
that if we drip feed geotagged images on
31:44
a weekly basis, that will move the rank
31:46
needle positive. So we do that for every
31:48
client. Uh okay, perfect. Also, if I'm
31:51
helping bankruptcy attorneys in a very
31:54
large area, but servicesah
31:57
creating Yeah. So, uh one of the primary
31:59
rank factors for a GBP is proximity. So,
32:02
if you have the ability to uh have
32:04
additional GBPs closer to where you're
32:06
trying to rank, that's the goal. Uh the
32:08
farther away you get, the more
32:10
competitive it is, the harder and harder
32:12
it is going to be to get that GBP
32:15
ranked. Proximity is a very important
32:17
rank factor. Michael, go ahead and put
32:18
your hand up and we'll get to there. And
32:21
uh Virgil, you have your hand up, so
32:23
we'll get to you. Jay, what's going on?
32:26
Jay, what you got for me?
32:28
>> I got a question and a possibility.
32:31
>> Excellent.
32:32
>> Spent some time. [snorts] I've got
32:33
several locations
32:35
and I took one of the locations,
32:39
used all my keywords and just not going
32:43
to say plastered them in. I use them
32:45
moderately in all the descriptions.
32:50
I did that about two and a half weeks
32:51
ago and I watched me go from 20 to ones,
32:56
twos, and threes just by that. But one
33:01
of the other things I did was the number
33:03
of services I had went from roughly
33:08
probably 40
33:10
up to I think 130.
33:14
and between [clears throat] the two of
33:16
the things just really took off on that
33:20
city. Now I'm trying them with other
33:22
cities now. Make sure that's what it is.
33:25
Is that
33:27
the correct way it's supposed to work? I
33:30
guess I'm asking if I'm doing it right.
33:32
>> Right. So just I want to be clear. So
33:34
what did you do with the images that
33:36
caused your ranking to get that better?
33:38
You added what? Meta data.
33:40
>> Images. These are just descriptions on
33:43
the services.
33:45
>> Ah, right. Yeah, yeah, yeah. Okay.
33:47
>> And I I didn't load them, but I mean I
33:50
put it in chat and I basically said,
33:52
"Hey, keep them Google sensitive, you
33:55
know, or
33:57
best practices."
33:58
>> Yeah. Yeah. Yeah. Great. That's awesome.
34:01
that and increasing the number of
34:03
services even
34:06
looking out for what I guess are called
34:08
LSIs or whatever, but
34:11
changing the word from clean a drain
34:13
plumber, clean a drain to clearing a
34:16
drain to drain clogged.
34:19
Those are all different, but they're all
34:20
the same. But Google apparently likes
34:23
it.
34:24
>> Google does like it. Yes, it does.
34:26
>> Okay, so that was the correct way to go.
34:28
And if I write articles into my smaller
34:32
areas that I'm missing,
34:35
those get posted to the GBP and then
34:37
linked into the website. Is that
34:40
correct?
34:41
>> I'm sorry. Say it one more time.
34:43
>> When you're writing articles to increase
34:45
like a certain neighborhood?
34:48
>> Yep.
34:48
>> Does that get posted to the GBP? No. On
34:51
your post
34:52
>> just to the website. So you will do a
34:54
weekly GBP post, but not a full article.
34:57
The GBP posts are going to be like 50
34:59
words, maybe a 100 words, something like
35:01
that. Not super long. Uh, and those
35:04
you'll just use a GBP management
35:06
management software or you can do it
35:08
manually and you just put a GBP post in
35:11
once a week.
35:12
>> Yeah, I'm doing that through GH. So, I
35:14
was just trying to figure out the
35:15
articles how
35:18
Google's going to see that town on the
35:20
GBP.
35:22
>> Yeah. So when you publish those
35:23
articles, then you're going to add an
35:26
external link or you're going to add an
35:28
external link to the new article.
35:30
That'll get Google to crawl the article
35:31
and see it. You'll also going to update
35:34
one of the other pages on your website
35:35
and add an internal link to the new
35:37
article. Uh those two combined will get
35:40
Google to crawl it um almost all of the
35:43
time.
35:45
>> Okay, that's what I need to hear.
35:47
>> Yeah. Awesome.
35:48
>> Thank you. Yeah, great to hear that
35:50
you're having some success just by
35:52
getting the GBP updated. That's uh
35:54
awesome. Usually the sign of a fairly
35:55
low competition area. And that's one of
35:57
the reasons when when we start with a
35:58
new client, we're always going to do the
36:00
GBP audit. And the clear goal, the first
36:03
goal of that GBP audit, hey, let's make
36:05
sure the services and the categories are
36:09
selected and correct. And the next goal
36:11
is let's make sure every single box on
36:13
the GBP is filled out. And then the
36:15
third goal is let's make sure they have
36:17
images and GBP posts going out on an
36:19
ongoing basis. And very often just by
36:22
making sure that the GBP is being
36:24
managed appropriately like that, we'll
36:26
see significant rank gains and we won't
36:28
have to do anything at all. when we
36:30
combine that with uh the GBP landing
36:34
page edits, right, where we're going to
36:36
go on onto the the website, the GBP
36:38
landing page, and we'll make sure that
36:41
that landing page talks about the
36:43
primary category, the secondary
36:45
categories, and the core services that
36:47
we really care about. Um, yeah, I mean,
36:50
we'll for a lot of I I the YouTube video
36:54
I recently published about it, I called
36:56
it the lazy ranking method, but it's not
36:58
really lazy. It's just what all that
37:01
most local businesses need, right? You
37:03
can get 50 60% top three just by doing
37:07
those things. And then you don't really
37:09
need to do this whole core 30 big
37:12
content push unless it's a very
37:14
competitive space or you want to rank
37:15
even better. Yeah. All right, Virgil,
37:19
what you got for me?
37:23
>> Hello. Can you hear me?
37:25
>> I can.
37:26
>> Yeah. So, um
37:30
I have this uh local blog that I'm
37:33
putting together.
37:35
Um let me put the URL.
37:40
Maybe you can look at it.
37:42
What I want to do is be able to offer
37:45
local business backlinks
37:48
from this blog.
37:50
what's
37:54
to their business.
37:57
And
38:00
so I'm getting an error trying to load
38:04
>> Sorry. Is it is it an error?
38:07
>> Yeah, I think there's a typo in the
38:08
domain.
38:14
>> Yeah. So you you missed the first a in
38:16
Hawaii, I'm guessing.
38:18
Uh, but anyway, I've got it loaded up
38:20
now.
38:23
So, what I want to do is I'll offer a
38:26
backlink to a local business saying, you
38:30
know, how great your business is and and
38:33
so forth. And I want to be able to offer
38:35
them some kind of like authority in what
38:39
they do for their business. Mhm.
38:41
>> So if maybe you can give me some
38:44
suggestions on how to make this work or
38:47
what I'm doing wrong or
38:49
>> or anything. Yeah.
38:51
>> Yeah. So one of the processes that we
38:54
use to source links, right? So for a
38:56
local business website, uh there are two
38:58
types of links that we really want to go
39:00
after. One of those uh we call it the
39:03
this is not AI slop link where we're
39:06
really just hey, we just need a decent
39:08
link. It doesn't need to be very good.
39:09
It doesn't need to be awesome. It just
39:10
needs to be, you know, good enough just
39:14
to show Google that, hey, this content
39:16
is good enough that somebody linked to
39:18
it. Okay, the not slop. The other type
39:20
of link that we seek is a um uh a local
39:25
authority link. uh and that's where we
39:29
want
39:32
we want Google to trust uh that it's a
39:36
local business that people use that
39:38
local business uh that you know it's
39:40
authoritative business etc. So, when
39:43
we're looking for those types of links,
39:45
we're we're typically uh trying to find
39:49
uh wellestablished local organizations.
39:52
And generally speaking, it's mostly
39:55
wellestablished local organizations that
39:56
are looking for sponsorships. So, things
39:58
like the youth sports team is a great
40:00
example. Uh the local chamber of
40:02
commerce, things like that. And links
40:04
from that are incredibly powerful for
40:06
local SEO. So your question then if I
40:10
think about it in that context is does
40:13
my website what's happening in Hawaii
40:15
does that qualify as that second type of
40:18
local authority link? Um and right now
40:21
the answer to that question is it does
40:23
not seem to right. Um it's a pretty
40:26
small website. I did the site search. I
40:29
can share my screen actually. Um
40:33
yeah so this is the site right Virgil? I
40:38
Yes. Yes, that's a site.
40:40
>> So, I did the site search and saw 38
40:43
results. That's pretty small for even
40:46
like a local blogformational type site.
40:49
Uh these sites can very quickly get into
40:51
the hundreds of articles. And I also
40:54
went and did a domain authority checker.
40:56
I'm using this free tool because I don't
40:59
actually have any paid tools to do this
41:00
because this isn't part of our normal
41:02
process because from for local search, I
41:06
don't really care about domain
41:07
authority. But if your goal is to be a
41:10
local authority, then you're going to
41:11
want strong local links, right? You'll
41:13
want a local link from like the local
41:16
newspapers, local news stations,
41:18
television stations. Those types of
41:20
local backlinks provide an enormous
41:23
amount of authority to your site. And it
41:25
looks like you don't have any of those
41:27
links as of yet. So, if you approached
41:30
one of my clients and said, "Hey, do you
41:31
want this link uh from my blog, what's
41:34
happening in Hawaii?" I would say,
41:35
"Sure." And then if you said, "Okay,
41:38
well, here's the price," I would say,
41:39
"No." Like, I wouldn't pay for a link
41:41
from this blog just yet. And that's
41:43
because it doesn't have uh at least from
41:46
what I can see, the types of local high
41:48
authority links that will make Google
41:51
see this as a local authority website.
41:54
So, if I were in Yoshu's trying to build
41:56
this blog with that business goal in
41:58
mind, I would be reaching out to write
42:01
news stations, uh, local magazines, uh,
42:06
local newspapers, all of these types of
42:08
high authority local links. Try to get
42:11
them to link back to your site, to write
42:13
content about your site, anything like
42:15
that. uh be active on Facebook, be
42:18
active on YouTube, be active on X uh on
42:22
Instagram because again a lot of that
42:24
social media activity is what we would
42:26
expect from a local authority site like
42:28
this. Um and you can eventually if you
42:32
keep at it and work at it, build this
42:34
website into something that Google's
42:36
algorithm would see as a trusted local
42:39
website. I don't know. Is that helpful?
42:41
Is that what you're after?
42:43
>> Yes. I um I was thinking of helping
42:48
other local um chamber of commerce here
42:53
update their website with something like
42:55
this
42:56
and to offer their members a link to
43:00
their um business.
43:04
>> Yeah, could uh might be helpful. But my
43:08
if if I were trying to make this into a
43:10
a business, this website, then the first
43:13
step is you just got to make this link
43:15
worth something. You know what I mean?
43:18
>> Yes.
43:18
>> Um and that I mean it's not easy, right?
43:20
There's a reason that there aren't very
43:21
many uh there are not very many people
43:24
who successfully create local business
43:26
authority websites because it's not
43:28
easy. Um yeah. Um so that that that's
43:33
what I would suggest. That's how I would
43:35
approach that. Um, okay, great. And then
43:38
let's see. Michael Gleed, I think he's
43:40
having trouble with the hand raising. No
43:42
problem, Michael. What you got for me?
43:44
>> Hey, thanks uh for taking this. I so I'm
43:47
kind of new to your community and I want
43:49
to make sure that I'm doing a couple of
43:50
things right and you've mentioned a
43:52
couple things that kind of concern me
43:54
because the the site I want to ask you
43:56
about um and I'll put it in the
44:01
I'll put it in the
44:04
chat.
44:06
Um I'm in the dental so all my clients
44:08
are dentists or speech therapists and
44:12
I've been working on this site for a
44:13
while. I'm I'm ranking in some local
44:16
like neighborhoods and stuff like that,
44:18
but in the greater like San Antonio
44:20
area, we're not ranking. And so what I
44:24
wanted and and we have a lot of pages.
44:26
Um I've I've changed I've changed some
44:30
things around where like we're doing
44:32
your core 30. We just finished up the
44:34
core 30 on that. Um updated the Google
44:38
business profile to make sure we had
44:40
everything in there.
44:42
Um, but we were doing a, you know, a lot
44:44
of blogging
44:46
the wrong way, right? Like, yeah,
44:50
>> that's what everyone does when they
44:51
don't, I mean, I don't know how that got
44:53
to be such a popular thing to do. Um,
44:54
it's Anyway, keep going. But we changed
44:57
the the website structure and so you
44:59
know we put everything under categories
45:01
that you know like general dentistry,
45:04
cosmetic dentistry, restorative
45:05
dentistry, emergency dentistry and then
45:09
we on those category pages we link out
45:12
to the service pages.
45:14
On the homepage we do have some of our
45:17
main services on there like Invisalign,
45:21
you know, dental crowns, veneers,
45:23
implants, that type of thing.
45:26
Um
45:29
but what I wanted to see is like in
45:32
so we're putting we're now we added like
45:35
related services within the service
45:37
right so like Invisalign we added the
45:40
other cosmetic dentistry
45:43
services as a related service I don't
45:46
know if you can see what I'm talking
45:47
about if you go to one of the like
45:50
Invisalign but you know some of but we
45:52
also added Um, one of another another
45:57
brand that we've been talking to to help
45:59
us rank asked, you know, told us, hey,
46:02
you know, you need to do related
46:03
articles, not as blog post, but as
46:05
articles. So, we added, you know, some
46:07
related uh articles in there to go with
46:11
them as well.
46:13
Um, so if you go to like services and
46:16
then cosmetic dentistry
46:20
for example, this is kind of what you
46:23
know we do the little blurbs in there.
46:25
If you go to Invisalign.
46:27
>> Sure. And then links to more details.
46:29
Great.
46:30
>> Um, but if you go to Invisalign just for
46:32
fun,
46:35
go back up just a little bit because
46:36
they're they're all in here right there.
46:40
And if you scroll down
46:44
um down by where the map inbed is
46:48
right there
46:50
up just a little bit.
46:52
Right there. So see how we have related
46:54
articles and then we have related
46:56
services.
47:00
Am I doing that right?
47:04
I mean this is fine. This isn't usually
47:06
how we would do it. Uh we I I prefer the
47:10
links to be Oh, that's a little fun
47:11
thing. I prefer the links to be
47:13
editorial like incontent links. So
47:17
rather than just like a set of links, I
47:19
want if I if I'm if I want to link to
47:22
porcelain veneers, then I would put some
47:26
content on this page where it makes
47:28
sense to link to porcelain veneers and
47:30
then I would put that link there. So, so
47:34
what I was taught with this other group
47:35
is that everything on this page is
47:37
supposed to be about
47:38
>> Invisalign like you keep you keep it
47:40
within its structure. I think you one of
47:42
your videos as well so I didn't want to
47:44
convolute it.
47:46
>> No, I agreed. Uh oh, I agree. Now I'm
47:49
I'm these are all in cosmetic dentistry.
47:52
So they are related because they're all
47:54
under the same category.
47:56
>> Correct.
47:56
>> Right. Correct. So, Invisalign and
47:58
veneers and all of this, they're all in
48:00
the same category as cosmetic dentistry.
48:02
So, they are related and they are
48:05
keeping everything into that same silo,
48:07
but
48:08
>> a lot of I don't like I don't like how
48:10
that does that, but that's fine. Um,
48:13
anyway, I I I already told Steve I don't
48:16
like um
48:18
>> accordion,
48:19
>> but when when we have these FAQs, this
48:21
is an excellent opportunity. So if you
48:24
need more supporting content for
48:25
Invisalign and you you probably do that
48:28
I'm sure that's a competitive search in
48:29
San Antonio. How many people in San
48:31
Antonio like it's like 8 900,000 right?
48:34
It's
48:34
>> right.
48:36
>> Yeah. So this type of FAQ is where we
48:39
would uh provide a short answer like
48:42
this and then we would link to a long
48:45
form uh article that answers that in
48:47
more detail. Right? So how much does
48:49
Invisalign cost? Here's the quick
48:51
answer. Then I I'll have a link to an
48:54
article that has 800 900 words talking
48:56
about how much does Invisalign cost.
48:59
>> Okay. So would that that wouldn't be
49:01
necessarily a blog article. That would
49:02
be
49:04
>> just a regular page.
49:06
>> I don't care how on your website builder
49:09
whether you call it a blog or a page or
49:11
when I say that blogs are a waste of
49:13
time. I don't mean blogs in terms of the
49:17
actual structure on your website. What I
49:19
mean is the type of content that people
49:22
produce when they're writing a blog.
49:24
Okay? So, I don't care if you if it's on
49:26
WordPress, I don't care if it's in pages
49:27
or posts. If it's on some CRM, I don't
49:30
care if it's in the blog section or the
49:32
pages or the articles. It doesn't matter
49:34
like the actual structure of it. Just
49:35
like the URL structure also doesn't
49:37
really matter very much.
49:39
>> So, one thing that we've been doing is
49:41
we've been creating short little 30-se
49:43
secondond videos on FAQs that go on
49:46
YouTube. Would it be good to have like a
49:48
section like that or an actual
49:51
editorial?
49:52
>> If you have the videos, uh, post the
49:54
video and then also post the content,
49:56
right? Uh, Google's algorithm can't
49:58
watch YouTube videos,
50:00
>> right?
50:01
>> Um, so yeah, if you have the video,
50:03
integrating like embedding the YouTube
50:05
video, we've seen that help. So, I would
50:07
definitely do that if you're already
50:08
doing the videos, but also make sure you
50:10
write the content. But if I look at your
50:13
rank map, this is pretty um this is
50:15
pretty discouraging, Michael.
50:17
>> Yeah, I know.
50:18
>> Now, the good news is you are ranked
50:21
in your lobby. So, it could be worse. Uh
50:24
>> it's I've been working on this for a
50:27
year and I I have not been able to get
50:28
this going and I just don't like with
50:30
this site in particular. This is like
50:32
the only site that I have not been able
50:34
to get in there like
50:36
>> Yeah. And it's a big site. 400 indexed
50:39
results,
50:40
>> right? So, I don't know how. Let's see.
50:42
Let's see how big are your uh top
50:44
competitors here. Usually, when I see a
50:46
rank map that looks like uh that with
50:49
red everywhere. Um but honestly, this is
50:52
the number one performing space. So,
50:55
this could just be like a very very
50:57
competitive space, right?
50:59
>> Uh where you're just not going to get
51:01
green everywhere like we saw uh for the
51:03
gutter cleaner in Nottingham. But
51:06
obviously you'd be pretty happy with
51:07
this result compared to where we're at.
51:09
>> Right?
51:10
>> So this is the number one guy. Let's
51:12
let's see how big his website is.
51:15
42.
51:16
>> Right.
51:17
>> Uh this is a franchise. So that's going
51:19
to be huge. Okay. And this is another
51:21
local site.
51:26
>> 53. Yeah. So uh more content is not
51:30
going to fix your problem. Right. Right.
51:31
Your site's already way way too big. So
51:35
my usually when we see a site this big
51:37
that's ranking very poorly um that's
51:40
almost always a result of ongoing blog
51:43
production and the blog topics aren't
51:45
focused on building the kinds of topical
51:47
and geographical relevance that really
51:49
moves the needle in ranking. So what we
51:52
will typically do and these are more
51:54
expensive clients because unfortunately
51:56
we can't just crank out content and have
51:58
them rank higher. We have to fix what's
52:01
been done first. So that's where we'll
52:03
usually start um is fixing what's been
52:07
done first. Now what places are 16th?
52:10
Uh I just want to pull your rank map up
52:13
again.
52:14
>> So one thing I'll I'll say is like for
52:17
most of this year we've structured the
52:20
blog articles
52:22
under different silos, right? Either you
52:26
know emergency dental um dental
52:28
implants, veneer. So they're all siloed
52:31
under that. We're not writing random
52:34
ones, but
52:36
I'm sure I'm doing something wrong. I
52:38
just don't know what it is. Yeah. So the
52:41
way the approach that we would take when
52:43
we see I'm trying to Yeah. You're 83rd
52:48
is average ranking. Oh, well that's why
52:50
we're not seeing it. Let's rank by top
52:51
third, then you're 16th.
52:58
I can't find it. No problem. I should be
53:00
able to just click somewhere and pull it
53:01
up again. Whatever. So, anyway, you saw
53:04
what it was. It was the one green dot
53:05
and then immediately red 20s everywhere.
53:08
Um, so when we see a rank map that looks
53:11
like that with 400 indexed URLs, then
53:14
the goal uh the focus that we would have
53:17
is on reducing the size of the website.
53:19
Especially when we see hey the top three
53:22
performers in that space for that
53:24
keyword have onetenth the size of the
53:27
website as what you do. So we would go
53:31
in there and we would start uh combining
53:34
merging pruning deleting like we're like
53:36
okay I want that website to be 60 or 70
53:39
pages and I'm just going to start
53:41
deleting content until we get there. uh
53:44
the content that I can I'll combine and
53:47
talk I'll I'll focus on a specific
53:50
target keyword uh right whether it be
53:53
topical relevance or geographical
53:55
relevance uh if I have a bunch of
53:57
backlinks built to these articles then
53:59
I'm going to do a 301 redirect uh so
54:02
that they don't lose the back links or
54:03
things like that but this is just an
54:05
example of a website that you know there
54:09
probably 300 of those URLs need to be
54:12
removed D and you'll actually see your
54:14
ranking get better.
54:17
>> And it is unfortunately incredibly time
54:20
consuming to do that correctly.
54:22
>> Like writing content is much faster and
54:25
easier than taking existing content and
54:28
you know dealing with it and deleting
54:31
>> Is the best way just to throw it to like
54:33
a 301 redirect to the main
54:37
>> to the main thing. Um, so every time we
54:39
delete or edit a page or something like
54:42
that, um, we're going to put a 301
54:45
redirect in, but we want to redirect it
54:48
to a different URL that's highly
54:50
relevant for the one that was removed.
54:53
>> Oh, okay. So for some random blog post
54:55
about Invisalign, then we would 301
54:59
redirect that maybe to the Invisalign
55:01
service page or if there's a different
55:03
like if you have four blog posts and
55:05
they're all about how much does
55:06
Invisalign cost. Well, we can merge that
55:09
into one blog post and then the other
55:11
three URLs will 301 redirect into the
55:13
one that's still living.
55:15
>> Got it.
55:16
>> Right? Because the problem is if you put
55:17
them all to the homepage, you end up
55:19
losing a lot of relevance, right?
55:21
>> Because now all those links that used to
55:23
be pointed to relevant pages are now
55:25
just all hitting your homepage.
55:27
>> Okay. Well, so last thing, actually, two
55:30
things. So I
55:32
we're getting like they're now after
55:34
watching all your videos and everything,
55:36
they're going to start getting the
55:37
Chamber of Commerce, Rotary Club,
55:38
they're going to
55:39
>> That's what I was going to say is like
55:40
to start joining a lot of those other
55:42
local organizations,
55:43
>> right? So they are they are going to be
55:45
doing that um on the so I'm I'm building
55:50
these as you know we have our money
55:51
pages and then we have the other ser
55:54
from the core 30s the core 30 pages I'm
55:57
not adding a lot of images and just I
55:59
you know it's more like it's more like
56:02
just a it's got some design in it but
56:06
it's there aren't a lot of images you
56:08
have the hero image you have the you
56:11
know I used your prompt to write the
56:13
article
56:14
And then it's, you know, it's got the
56:16
call to actions, the maps, and all that
56:17
stuff in there. Is that Do we need to do
56:20
more with it or is that
56:23
>> usually we'll do uh like an image every
56:26
three or 400 words.
56:28
>> At least. Um, and when I look at the the
56:31
the website like this type of design,
56:34
right, we have a hero image, then we
56:36
have some information, and now we're
56:38
going to jump back and forth, right? uh
56:41
where we break up the content like this
56:43
is exactly how we typically will do it.
56:46
So I don't want like you know
56:48
>> well if you go go down and jump to one
56:50
of those related articles
56:53
or related services do yeah this is this
56:56
is what I'm talking about.
56:57
>> Yeah. So I would want this to look more
56:59
like this.
57:03
Now, if they're getting indexed, then
57:06
it's less important, but we've just had
57:08
a lot of trouble getting Google to index
57:10
stuff like this. Um,
57:12
>> they are getting indexed.
57:14
>> Yeah. And that particular page was
57:15
indexed. Uh, yeah. So, I mean, you could
57:19
be fine, but like we've just had so much
57:22
better result with
57:25
>> pages that actually look designed
57:26
because the problem, right, the problem
57:28
with a page um like this is you could
57:33
have generated 10,000 of these in five
57:36
minutes with a WordPress plugin that has
57:39
an open API open AI API connection,
57:44
uh this just this there's no reason for
57:47
Google to trust that this is that a
57:49
human has ever looked at this just
57:51
because it looks so generic whereas this
57:56
has been edited right this looks like a
57:58
developer touched it looks like somebody
58:00
cares about it enough to put the the
58:03
work and time in this looks like hey I'm
58:05
throwing this up to hope I can rank
58:07
better
58:08
>> okay um
58:16
Uh, here's my last question. Because I'm
58:19
getting ready I'm new to the your
58:21
regular community. I'm getting ready to
58:22
join the pro. Does that does does the
58:26
the $27 or whatever I'm paying right
58:28
now. Does that just get applied to the
58:30
pro?
58:31
>> No. So the way that it works because
58:33
school is uh sometimes quite frustrating
58:36
uh is uh join pro and then you can send
58:39
me a message and I will uh reinvite you
58:43
to join the $27 community at no charge.
58:48
>> Uh but yeah, it's unfortunately it's
58:50
manual. Um and then um but yeah, so
58:53
that's that's how we do it. So it's a
58:55
manual process. Uh but yeah, if you send
58:58
me a message, we'll we'll uh definitely
59:00
take care of that. No problem.
59:01
>> All right, perfect. Thank you so much.
59:03
>> Great. Thank you, Michael. Um, all
59:06
right, let's see. Marcus Sheridan, I
59:08
don't know who that is. I don't know who
59:10
that is. All right, Joe Stewart, new to
59:12
the group. Welcome. Welcome. Uh, can we
59:14
review your site? Sure. We'll take a
59:17
look. You're next. Um,
59:20
>> what's that? Did somebody say something?
59:22
>> Oh, I was just saying thank you.
59:23
>> Oh, Joe Stewart was talking. Well, that
59:26
makes sense since we're talking about
59:28
your website.
59:29
>> Yeah. So this is a site that I recently
59:31
converted from word WordPress for a
59:34
bunch of factors that are probably not
59:36
important. I just wanted to move into
59:39
>> stack.
59:40
>> It was previously in WordPress.
59:42
>> Oh, and where is it now?
59:44
>> It's now we're using like bite react
59:47
>> cool
59:47
>> type of process as I I like tinkering
59:51
with uh code a little bit more than say
59:54
just putting up a WordPress.
59:56
>> So uh
59:58
>> so I So one thing that we talk about
1:00:01
fairly frequently right is
1:00:04
Google doesn't like change and I have
1:00:07
seen on many many occasions where we
1:00:10
take a website and we move it to a
1:00:12
different platform. We keep all the
1:00:14
content the same. We keep all the images
1:00:15
the same. We keep uh the layout and
1:00:18
format the same and when we launch the
1:00:21
new website we lose rank anyway. Just in
1:00:23
general Google does not like things
1:00:25
changing. So, whenever we're changing
1:00:28
platforms, updating websites, things
1:00:30
like that, um I'm always going to
1:00:33
encourage the client to not do that
1:00:36
unless there's a really strong reason if
1:00:38
they're already ranking. Um, so anyway,
1:00:41
that's just a general thing. I don't see
1:00:44
any phone number or anything.
1:00:46
>> That's a full bottom
1:00:47
>> there.
1:00:48
>> Should have been there. Yeah.
1:00:49
>> Yeah. I like a phone number on top, but
1:00:51
that's fine. I'm just going to see if I
1:00:53
can find your GBP.
1:00:56
uh no that's the issue the gentleman has
1:00:59
uh two sides so if you go and you look
1:01:01
under dumpster rental uh on uh G so he
1:01:06
essentially I've told them we have to
1:01:09
separate things so it's the same LLC it
1:01:12
seems like he's just separating with
1:01:14
DBAs
1:01:16
>> right which is fine but the phone number
1:01:18
needs to match right so just get another
1:01:20
phone number he can get one so I know a
1:01:22
lot
1:01:22
>> him a Google voice Yeah, I know a lot of
1:01:25
local businesses don't like their
1:01:26
marketers getting them a phone number
1:01:28
because then if they fire you for
1:01:29
whatever reason, they lose it. So, he
1:01:32
can go get his own. Uh, it doesn't need
1:01:33
to be Google Voice, but that's fine.
1:01:35
There's a hundred different places that
1:01:37
he can go and get it. And it's like $10
1:01:40
a month or something. Uh, so very
1:01:42
inexpensive to get a unique phone number
1:01:44
for this business. Every GBP needs a
1:01:46
unique phone number.
1:01:47
>> Got it. Yeah. So, I'm just editing. So,
1:01:50
as you can see, certain areas of it is
1:01:52
uh not [clears throat]
1:01:53
>> Is it this one here?
1:01:55
>> No, it's not.
1:01:57
>> Jersey dump dumpster rental. So, it's
1:01:59
probably going to be lower. Seems like a
1:02:02
very competitive market. I've never
1:02:03
really uh Yeah, we're not even like
1:02:05
listed there if uh
1:02:09
I can probably send the link to it.
1:02:13
But yeah, the space seems flooded and it
1:02:17
seems like even I was looking at
1:02:20
>> Is it any of these?
1:02:22
>> Let me see. Uh, sorry, I just moved
1:02:24
away. Uh, the third one, Jersey dumpster
1:02:27
rental and disposal. I've been trying to
1:02:30
get him to uh
1:02:33
organize things a little bit better, but
1:02:35
he's not interested in moving uh
1:02:40
or following that advice. So, I'm kind
1:02:41
of just running with what I have.
1:02:45
>> Yeah. And that So, agreed. And one of
1:02:47
the things that we'll do with clients is
1:02:49
we'll uh make sure that we have them add
1:02:52
us as a manager to
1:02:55
our uh to their GBP and then that gives
1:02:58
us the ability to make the changes.
1:03:00
Obviously, we're going to get the
1:03:01
client's approval first, but then we can
1:03:03
make the changes instead of waiting for
1:03:05
them to Yeah, man. I mean, this looks
1:03:06
great. What's your problem? Well, my
1:03:09
problem is that we live in a rural area.
1:03:12
So, for example, this specific area,
1:03:13
we're not going to have much of a prop
1:03:15
population that Eve sham side, that West
1:03:19
Berlin, that Vorhees like area, that is
1:03:21
where we need to go. Like we're looking
1:03:23
at like 13K versus a thousand in that
1:03:27
like where we're currently at. So, that
1:03:29
Eve Sham Borhees, that's the area that
1:03:31
we really want to target. Uh that Cherry
1:03:34
Hill, that Morstown
1:03:36
>> over here. Yeah, like all of those
1:03:38
areas, those are the most important.
1:03:40
That's where he's going to get his
1:03:41
business. Like where we're at right now,
1:03:44
it's like you're talking about farms
1:03:47
versus the city.
1:03:48
>> Gotcha. Yeah. So, that's going to be
1:03:50
tough because remember we talked about
1:03:52
>> location
1:03:53
>> how important proximity is. It's a very
1:03:56
important rank factor. And on top of
1:03:58
that, if the city changes, so you're in
1:04:00
Shimong, New Jersey. Yep.
1:04:02
>> So when the city name changes, it gets
1:04:04
so much harder to rank there.
1:04:08
Yeah. So, if I see a rank map that looks
1:04:10
like this, where you go from position
1:04:12
one to like 20 over a few miles, uh,
1:04:16
that's usually a sign that it's not
1:04:19
going to happen. Now, that being said, I
1:04:22
just pulled up Robinson Waste and they
1:04:24
did it. So, this tells me that this is
1:04:26
possible, right?
1:04:28
>> That we can rank. U So, it looks like
1:04:31
they're probably over here if I had to
1:04:32
guess. And then they push
1:04:34
>> possibly
1:04:36
>> and they have an older domain too, I'm
1:04:38
sure. But like you mentioned earlier,
1:04:39
it's not so much of a factor after three
1:04:41
to six months.
1:04:42
>> Yeah, a lot of these are actually
1:04:44
located near where you want to be
1:04:46
because even Robinson raced, if I look
1:04:47
at where the ones are, he's probably
1:04:49
over here and then just sort of bleeding
1:04:51
out, which sort of makes sense, right?
1:04:53
Because there's essentially no
1:04:55
competition out here. Um, so you could
1:04:59
try to work to push in this way, but
1:05:01
because proximity is so important. I
1:05:04
mean, like what's the distance from here
1:05:05
to here? What?
1:05:07
>> It's literally about probably 13 miles.
1:05:11
Like, it's very, very short. And Yeah.
1:05:13
>> No, no, no. 13 miles is huge. 13 miles
1:05:15
huge. Yeah. Yeah.
1:05:17
>> So, if I wanted like what what what
1:05:20
address is your city? Philadelphia.
1:05:22
Phil.
1:05:24
>> Well, we're in Yeah. Like we're on the
1:05:26
suburbs. Yeah. So Philadelphia Shimong
1:05:30
is about an hour. Yeah.
1:05:32
>> Yeah. I mean that's tough. That's going
1:05:33
to be really really hard to rank that.
1:05:36
>> Yep. So I end up with duds because uh in
1:05:40
terms of like it's harder to get leads
1:05:43
because of like where we're at right now
1:05:45
and I'm trying to see how can we
1:05:49
get leads from those areas that actually
1:05:51
have people.
1:05:53
>> Yeah. So, it's not that the area is
1:05:55
competitive. That's not the issue that
1:05:56
you're having. The issue that you're
1:05:58
having is your GBP is too far away from
1:06:00
where you want to rank. Right? So, if I
1:06:03
look at the at the three that are
1:06:05
ranking very well, um, we have Robinson
1:06:09
Waste and they don't have a website.
1:06:14
>> I disposal me and it's not that good,
1:06:17
but yeah, it's it's ranking though.
1:06:19
>> No, it's ranking, right? Uh, so the top
1:06:22
two of the top three don't have a
1:06:24
website and your third one ah
1:06:27
>> yeah that's a pretty big
1:06:30
>> I this looks like a real company and
1:06:32
they have 26 pages.
1:06:34
>> So
1:06:34
>> yep
1:06:35
>> these aren't big websites this and yeah
1:06:38
you're at 75. Um so it's the same type
1:06:41
of you know thing that we talked about
1:06:42
with the other with the other ones but a
1:06:44
little bit different. Um, I would say
1:06:47
based on the size of your website, uh,
1:06:49
how much you're struggling to push west,
1:06:51
the location of the competitors who are
1:06:55
ranking well where you want to be, uh,
1:06:57
if I were speaking to your clients and
1:06:59
saying, okay, if you want to get leads
1:07:01
from this western part of this rank map,
1:07:04
then there are two things that you
1:07:07
should think about doing. One is running
1:07:10
ads because you can link ads up local
1:07:14
service. I don't know if Dumpster
1:07:15
Rentals has local service ads, uh, but
1:07:17
you can link ads up to the GBP and run
1:07:20
GBP ads in those areas. That's one
1:07:22
option.
1:07:23
>> And the second option would be to get
1:07:25
another GBP closer to where they
1:07:27
actually want to rank. Um, fighting to
1:07:30
get that location from 30 miles away.
1:07:33
Um, that's that's going to be tough.
1:07:35
That's going to be really really tough
1:07:36
to rank that, Joe.
1:07:38
>> Okay. Well, thank you. I'll I'll I'll
1:07:41
continue exploring and and pushing him.
1:07:44
in the right direction. It's It's
1:07:46
sometimes like really hard. You know,
1:07:47
people are stuck in their ways and you
1:07:49
definitely want to look out for them and
1:07:50
get them where they need to go. But
1:07:52
yeah, the location
1:07:53
>> How much is a How much is a dumpster
1:07:55
rental client worth for him?
1:07:57
>> Uh it's four starting at $445 and then I
1:08:01
was looking I went ahead and I tried to
1:08:03
do like advertisement to see what that
1:08:06
would work out and I was already at $8
1:08:09
you can't get a lead. I'm not even like
1:08:11
listed at $8. So, it seems like the
1:08:13
other
1:08:14
>> I don't know anything about Google ads.
1:08:17
So, that's not what I'm talking about.
1:08:18
But so if you're at 400 bucks a
1:08:19
dumpster, I mean, if you looked for uh
1:08:23
office space in like Ottabon or
1:08:25
Hadenfield,
1:08:27
uh any of these Berlin, uh any of these
1:08:30
larger suburbs and you look for like a
1:08:32
small office space that you could rent,
1:08:34
uh you can get signage made in Vista
1:08:36
Print, uh get business cards made, uh
1:08:40
you know, sign the office space
1:08:42
agreement and the business name, then
1:08:44
you'll you'll be able to record your GBP
1:08:46
video verification.
1:08:48
GBP
1:08:50
>> almost the day after that GBP is
1:08:52
created, it will rank better in Berlin
1:08:55
than the GBP that you've been working
1:08:56
on,
1:08:58
>> right? So, Berlin is a good place. The
1:09:00
proximity in that area seems like it's
1:09:02
it's uh next to all the other places
1:09:05
that we want to get to. And that's
1:09:07
exactly uh and I've had that
1:09:09
conversation with a lot of clients like
1:09:11
look if you want to rank
1:09:13
20 miles away then we need to get a GBP
1:09:17
20 miles away. Like just ranking a GBP
1:09:19
that far the I've only seen it done in
1:09:23
spaces where there is almost no
1:09:25
competition. If there's five dumpster
1:09:28
rentals between you and this other guy
1:09:30
and or yeah, between you and the
1:09:33
searcher and all five of those are
1:09:36
closer to the searcher than you are. I
1:09:38
mean, you're going to need so much trust
1:09:40
and authority to get Google to recommend
1:09:43
your business over the ones that are
1:09:45
closer because for local search, Google
1:09:47
cares so much about proximity. So,
1:09:50
>> that's it. And my my proposal to this
1:09:53
client would be, look, you're making 400
1:09:55
bucks a dumpster. If we can get one or
1:09:57
two people to rent a dumpster from you,
1:10:00
because commercial office space is not
1:10:03
expensive right now. No.
1:10:04
>> And I I don't know this area very well,
1:10:07
but I have found small offices for rent
1:10:10
in like downtown Denver for $400 a
1:10:13
month. You can probably find like a
1:10:15
hundred square feet in these Philly
1:10:18
outer suburbs for a couple hundred a
1:10:20
month.
1:10:21
>> I actually found something uh in a very
1:10:24
prominent area. I don't mean to take up
1:10:25
a lot of time, but I found something in
1:10:27
a prominent area probably under $50 a
1:10:29
month. You can use their their address
1:10:31
for GBP and all that stuff right on
1:10:34
Cherry Hill, which is where everyone is.
1:10:36
So I was thinking of using it for my
1:10:38
business because I'm also in shimong. So
1:10:40
I have the same trouble with with the
1:10:42
clients. So like I figured that would be
1:10:46
a good area. So that confirms what I was
1:10:48
thinking. So thank you so much for
1:10:49
hearing me out.
1:10:51
>> No, absolutely. Yeah. And proximity is
1:10:52
important. Now if it is just one address
1:10:55
and they allow anyone to register a
1:10:57
bunch of GBPs there, there is a limit to
1:10:59
how many GBPs Google will allow at the
1:11:01
same address. Uh they'll still tell you
1:11:04
that the GBP is verified. they just
1:11:06
won't rank it for anything except a
1:11:08
name.
1:11:09
>> Uh and then the other aspect if it's a
1:11:11
shared space. Uh Google has a bunch of
1:11:13
rules for their terms and conditions. So
1:11:15
you can read about that and see if they
1:11:17
uh if if they qualify or not. But beyond
1:11:19
all of Google's rules for a shared space
1:11:22
like that. The other aspect is if it's
1:11:25
the same or a very similar primary
1:11:28
category, Google will only show one at
1:11:31
that address. Got it.
1:11:32
>> So before you sign up at an address like
1:11:35
that, just make sure you know how many
1:11:37
GBPs are there. If it's more than a
1:11:39
couple of dozen, then you're probably
1:11:41
going to have that you're probably going
1:11:42
to struggle. And even if it's only a
1:11:44
handful, then the question is what
1:11:46
primary categories are there? Because if
1:11:48
they're very similar to what you want to
1:11:49
do, it's not going to work either.
1:11:51
>> Got it. Well, thank you so much for
1:11:53
that. I'll continue to dig in on that
1:11:55
and next month I'll come up with an
1:11:57
update to see if something changes.
1:11:59
Thank you guys.
1:11:59
>> I'll I'll look forward to it. Thank you,
1:12:01
Joe. All right. Perfect. Thank you.
1:12:02
>> All right. And
1:12:03
>> I was having a question. Uh Salib, if
1:12:07
you don't mind.
1:12:08
>> Uh sure, George. I was going to ask you
1:12:10
next because you're the the next one.
1:12:11
And I think after you we'll uh we'll
1:12:14
we'll we'll call it depending on how how
1:12:16
in-depth your question is.
1:12:18
>> Sure. Actually I was uh having right now
1:12:21
uh so far the lead snap you know
1:12:24
software and I think I am on the second
1:12:27
month and so far only I got uh only live
1:12:32
six live citations out of uh 24 or
1:12:36
something after 40 days. Do you think is
1:12:41
something anything wrong or
1:12:44
>> Yeah. So the first thing that I would
1:12:46
say is I don't provide support for third
1:12:49
party uh tool.
1:12:52
>> Uh so you know I'm obviously I don't
1:12:54
work for lead snap so I can't uh say for
1:12:57
sure what may be going on.
1:12:58
>> That being said um that is a fairly
1:13:02
common question. Uh usually what happens
1:13:06
when uh and if I look at the citations
1:13:09
[snorts]
1:13:10
um
1:13:11
>> maybe because I'm uh in Greece for my
1:13:13
client is in Greece.
1:13:14
>> No. So so what what happens is um lead
1:13:18
snap has API connections to
1:13:23
a
1:13:25
I'm I'm trying to speak and then also
1:13:27
find these uh uh this business at the
1:13:30
same time. So, Lead Snap has API
1:13:32
connections um
1:13:35
to these business citations. So, yeah.
1:13:38
Okay.
1:13:40
Just making sure. Okay, good. So, let me
1:13:42
share. Um
1:13:45
so, this is what it looks like. So, they
1:13:47
have they have 51 listings, 23 live, 19
1:13:51
submitted, seven updating, and one
1:13:52
action required. Uh now, I have looked
1:13:54
at this client and I know that they are
1:13:56
basically done. There's nothing for me
1:13:58
to do here. So, the 23 that are live,
1:14:01
they have two-way API communication with
1:14:04
Lead Snap. So, Lead Snap said, "Hey,
1:14:06
post this listing." And then after the
1:14:11
platform posted the listing, it sent a
1:14:13
message back to Lead Snap saying, "Hey,
1:14:15
it's posted." So, then it went from live
1:14:18
or then it went from submitted to live.
1:14:20
These 19 under submitted, they don't
1:14:22
have two-way. So, Lead Snap says, "Hey,
1:14:24
post this citation." They don't have
1:14:27
two-way. So, they're never going to tell
1:14:29
Lead Snap that they received it and
1:14:31
posted it. So, what you have to do is
1:14:33
select the ones that were submitted and
1:14:35
then go and look at that citation and
1:14:38
see if it's live. Uh, same thing with
1:14:40
updating, same thing with action
1:14:42
required. So, usually
1:14:44
>> that picture
1:14:45
>> 51 listings, 23 live, etc., etc., etc.,
1:14:48
those are done. That's always going to
1:14:50
look like that because those other
1:14:52
platforms don't have the two-way
1:14:53
communication to tell Lead Snap that the
1:14:55
citations are live.
1:14:57
So yeah, in my case, I guess the live
1:15:00
counter was way too low. So yeah, I was
1:15:03
started to worrying about it, you know,
1:15:05
after a point.
1:15:06
>> And you can you can go and you can you
1:15:08
can go and look at the citations and you
1:15:10
can manually go and visit them and look
1:15:13
at them and see if they're live or not.
1:15:17
>> Yeah, actually another question that I
1:15:19
had if you don't mind.
1:15:24
uh yeah, how we can uh uh better uh
1:15:26
address the you know uh local uh
1:15:30
proximity I mean the the local relevance
1:15:34
with uh the GBP and the website when we
1:15:38
have a restaurant website because
1:15:40
sometimes GBP doesn't accept services
1:15:43
and we have to do a lot of uh tweaks and
1:15:47
add uh other things just to look like
1:15:50
services inside the GBP in order to be
1:15:53
related with the website content.
1:15:57
>> Yeah. So, I know that uh Google does
1:16:00
have a guide for how restaurants should
1:16:02
do it. Um
1:16:06
so, I guess yeah, right. Uh I've seen
1:16:10
Google guides for how to do GBPs for
1:16:12
restaurants.
1:16:16
So, what what what was the question that
1:16:19
you had?
1:16:21
I mean yeah we said that inside the
1:16:23
course that we need to be uh to create a
1:16:27
relation from with the GBP to the
1:16:31
website. So I guess subcategories and
1:16:33
services. So services since we don't
1:16:36
have services in GBP. Yeah. How we can
1:16:39
uh make that connection between GBP and
1:16:43
uh website?
1:16:45
>> Yeah. So, um, for a restaurant, uh, a
1:16:48
lot of that is just going to be content
1:16:50
about the the food, the type of cuisine.
1:16:53
Um, so I know that you end up with a lot
1:16:56
of menu items, and a lot of restaurants
1:16:58
will put the specific menu items on
1:17:01
their GBP, uh, as services or as
1:17:04
products. Um, and then you can create
1:17:07
that same, uh, agreement with your GBP
1:17:11
that you have with your website. Yeah,
1:17:13
by the way those they are changed a lot
1:17:15
of times within the year since the
1:17:18
seasonality comes and goes. So uh so
1:17:21
they will not be constant there.
1:17:24
>> Sure. Yeah. And that's fine.
1:17:28
>> Yeah. I mean I have to redo all the
1:17:31
categories in the website ever since we
1:17:34
ever changed the some dishes, you know.
1:17:37
That's kind of
1:17:38
>> No, no. I'm not saying that you need it
1:17:39
to like be every single dish that's on
1:17:41
the menu needs to be a product or
1:17:42
service, right? But you can have uh like
1:17:45
different uh sections of the menu on
1:17:47
there. You can talk about the the
1:17:49
overall type of food or types of
1:17:51
cuisine. You can be a little bit more
1:17:52
general rather than like talking out
1:17:55
talking about individual named dishes,
1:17:57
right?
1:17:59
>> Yeah, got it. Or maybe I guess I could
1:18:02
add some services or some activities.
1:18:05
Can I do that, you know? Yeah,
1:18:06
>> just to add some activities as if they
1:18:10
are services inside the GBP.
1:18:14
>> Say it again.
1:18:16
>> Uh I guess can I add some activities
1:18:18
inside the GBP so they can look like
1:18:21
services so I can then uh add similar uh
1:18:26
services inside the website to make
1:18:29
>> Yeah. So I'm not going to I I I can't
1:18:31
give you like super specific advice for
1:18:33
what to do with the restaurant. Uh I'
1:18:36
I've had restaurants as clients, but
1:18:38
it's been it's been a minute. So, I'm
1:18:40
not like off the top of my head. Uh we
1:18:43
don't focus on restaurants uh very
1:18:45
closely as a client base. Um so, uh I
1:18:49
would definitely take a look at Google's
1:18:51
uh Google's guidelines for how a
1:18:54
restaurant should manage their GBP. Uh
1:18:57
because I know that Google has pretty
1:18:59
good guidelines about that.
1:19:01
>> Yeah. Got it. Makes sense. Yeah.
1:19:05
Perfect. Great, I guess. Yeah. Thank you
1:19:07
very much.
1:19:08
>> Sorry. Uh, sorry, George. I just I I I
1:19:10
hate to talk about things that I'm not
1:19:12
like super familiar with.
1:19:13
>> Yeah. Yeah. No worries. I totally
1:19:15
understand and appreciate it.
1:19:17
>> Yeah, no worries. Actually, like uh and
1:19:19
Sean provided a link to a Google support
1:19:22
article that does it. And yeah, I mean
1:19:24
it it there actually are quite a few
1:19:26
guidelines on exactly how to handle your
1:19:28
GBP with a restaurant. Um, and yeah,
1:19:32
part of the focus, just keep in mind,
1:19:33
right, when you add things to your GDP,
1:19:36
just make sure it's consistent with what
1:19:38
you're adding onto your website itself.
1:19:40
Uh, and that goes so far. Most
1:19:42
restaurant websites are, you know,
1:19:44
frankly terrible. Um,
1:19:47
>> yeah. Okay.
1:19:49
>> Yeah. Great.
1:19:50
>> Let's see. And I guess the last one,
1:19:53
Dino, Dino's Dent Repair. All right.
1:19:56
Dino, are you still here? Now,
1:19:58
>> sir, can you hear me?
1:20:00
>> Uh, I can. You're you're you're you're
1:20:02
right there.
1:20:04
>> Uh, I'm I just wanted to kind of give
1:20:06
you a background. I'm a novice at SEO
1:20:09
and
1:20:10
>> Hey, you're looking pretty good, right?
1:20:12
This is dent repair near me.
1:20:14
>> Are you serious?
1:20:15
Because
1:20:16
>> that ain't bad, man.
1:20:17
>> My website um I I I built it before, but
1:20:21
I had no idea what I was doing. There's
1:20:24
not even meta descriptions in there or
1:20:26
anything,
1:20:27
>> right? So, metad descriptions aren't a
1:20:29
ranking factor, especially for local.
1:20:32
Uh, we still put them in because it's
1:20:33
good to have them, but they're not super
1:20:36
important. The biggest issue that jumps
1:20:38
out is your phone number is your title
1:20:40
tag. So, I would definitely update your
1:20:41
title tag to be,
1:20:44
>> you know, dent repair roundrock
1:20:47
roundrock or something like that. Um,
1:20:50
>> because you are using dent removal
1:20:52
service specialist. So, you are using
1:20:54
>> that's the primary. I just put that in a
1:20:56
couple days ago.
1:20:57
>> I was going to say you are using your
1:20:58
primary category city name as the H1.
1:21:00
Perfect. I want to see that in your
1:21:02
title tag.
1:21:03
>> In the title tag. Okay. Title tag.
1:21:06
>> Yeah. 4.9 reviews, 388. I mean, that's
1:21:09
pretty solid, man. People like your
1:21:11
work. And look, yeah, you're ranked
1:21:12
number one uh according to top 3% on
1:21:16
this map. That that's weird because I I
1:21:20
had did the uh the subscription for you
1:21:23
know the I don't know the I don't know
1:21:25
what you call it where they just let you
1:21:26
do it for seven days
1:21:28
>> and uh it was 20 when when I put my
1:21:32
business in there. So
1:21:34
>> hey this
1:21:35
>> I mean I don't know. So the keyword I
1:21:36
ran was dent repair near me. I don't
1:21:38
know if you ran a different keyword or
1:21:40
something.
1:21:40
>> Oh okay that that might have been it.
1:21:43
Um, I think I put mobile dent repair cuz
1:21:46
I am mainly mobile.
1:21:49
>> Yeah. So, I was just I don't know how
1:21:51
many people would actually search for
1:21:52
mobile dent repair. Like if I had a dent
1:21:54
in my car, I would search for dent
1:21:56
repair near me or something like that.
1:21:57
>> Gotcha. Gotcha. Okay. Well, I I cuz my
1:22:01
website uh So, it is matching with the
1:22:04
GMBB then. Everything is okay. I mean,
1:22:07
>> uh, well, your H1 is your title tag
1:22:10
should be updated. It's pretty small.
1:22:12
you only have six pages, so it's a very
1:22:13
very small website. But I mean, again,
1:22:16
you're you're ranking pretty well, so I
1:22:18
wouldn't stress too much about that. If
1:22:21
uh your goal, like if we were like,
1:22:22
"Okay, so this looks pretty good, but
1:22:24
let's see if we can push a little bit
1:22:25
toward the south and west here.
1:22:28
>> Uh then what I would be looking to do,
1:22:31
like if I use gosh dang it, if I use
1:22:33
this uh uh this number four, like this
1:22:36
area's example, like I really want this
1:22:38
to be in the top three." Also, we have
1:22:40
Stonybrook, we have Indian Ridge, we
1:22:42
have Eagle Ridge, Meadow Lake, Round
1:22:44
Rock Land, Oakmont Center. So, that's 1
1:22:47
2 3 4 five. So, that's five articles
1:22:49
right there that I could write and just
1:22:52
like I'm going to write. So, uh the
1:22:54
target keyword uh I'll do it here so you
1:22:57
can see it. I would do something like
1:22:58
dent repair
1:23:01
uh in round or uh let me I forget the
1:23:05
Stonybrook in
1:23:07
Stonybrook.
1:23:10
>> And then what city are you located in
1:23:12
again? Round Rock.
1:23:16
>> Sorry.
1:23:17
>> Round Rock, Texas. But I'm says
1:23:19
Williamson County on there.
1:23:22
>> All right. So, and I know it's long, but
1:23:25
something like this would be the target
1:23:27
keyword that I would write that article
1:23:29
with. And there's a prompt uh in the
1:23:31
modern SEO section uh that will have
1:23:35
this content written for you. Uh and
1:23:38
also include driving directions from
1:23:40
your GBP to uh Stonybrook. Uh talk about
1:23:45
how you drive to Stonybrook all the
1:23:48
time. uh you have a mobile dent repair
1:23:51
vehicle uh facility equipment. You drive
1:23:54
out there and you fix dents and man, you
1:23:56
love Stonybrook and it's like your
1:23:58
favorite place to visit and you love it
1:24:00
when people call you from Stonybrook and
1:24:02
here's the route that you would take to
1:24:04
get to Stonybrook and here are the
1:24:05
before and after photos from dents that
1:24:08
you fixed in Stonybrook. The goal of
1:24:10
this article is to convince Google that
1:24:14
you come to Stonybrook to do dent
1:24:16
repair. That's what you're trying to
1:24:18
convince Google. That's the goal of this
1:24:20
article is to convince Google that Dino
1:24:24
will come to you if you live in
1:24:26
Stonybrook and fix your dents.
1:24:29
>> So, this is my cuz I'm I'm not familiar
1:24:33
with website building either, but I'm
1:24:35
trying to understand the structure. So,
1:24:37
all of it is going to be on the homepage
1:24:40
and then you're going to build on the
1:24:42
navbar different service pages. Is that
1:24:45
how is that how that works?
1:24:47
>> Yeah. So, the way that I would do it
1:24:48
>> content on there, really?
1:24:50
>> Oh, this is a nice Is this a continental
1:24:52
or a flying spur?
1:24:54
>> Uh, that's a uh not a real picture.
1:24:57
>> Oh, damn.
1:24:59
>> Um, hey, and there you are. Uh, okay.
1:25:02
So, what what I would do uh with a
1:25:05
website like this, and normally I'd have
1:25:06
a bunch of feedback on this homepage,
1:25:07
but man, at the end of the day, you're
1:25:09
ranking, right? So, shut up, Caleb. Um,
1:25:13
so I mean you can put it under news. It
1:25:15
doesn't really matter. You can put like
1:25:17
a locations up here if you want. You can
1:25:19
put it on the footer. Uh that might be a
1:25:22
good one to have like a locations button
1:25:24
on the footer and then that locations
1:25:26
page you'll just basically have a list
1:25:28
of all of the like you'll have a
1:25:31
location and it'll say like Stonybrook
1:25:33
and then that will be a link to this
1:25:35
article that I'm talking about that just
1:25:37
talks about how much you love fixing
1:25:39
dents in Stonybrook. Am I making sense?
1:25:43
>> The the article that I create I attach
1:25:46
it to what the homepage or
1:25:49
>> Yeah. So then your article about
1:25:51
Stonybrook dent repair, that article
1:25:54
will have a link back to your homepage.
1:25:56
>> Okay. Gotcha. Okay. Gotcha.
1:25:59
>> But you don't your homepage will not
1:26:00
have a link directly to the Stony Brook
1:26:02
article. That would be too many homepage
1:26:04
links. So you'll put like one page in
1:26:06
between. So you'll you'll put a link
1:26:08
down here for locations or something.
1:26:11
So, in the footer and then I'd click on
1:26:13
the locations and I' I don't know if you
1:26:15
remember the website that we looked at,
1:26:17
Steven's website, which was
1:26:23
See, I can't remember. It was too long
1:26:24
ago,
1:26:25
>> cleaned.
1:26:27
>> Yeah, gutter cleaned. That's it. Gutter
1:26:29
cleaned. Gutter clean Ningham.
1:26:31
>> Yeah, perfect. Okay, so uh what Stephen
1:26:35
has done here, which is which is quite
1:26:37
nice. Right. So if I go to this
1:26:38
locations page, uh this is what your
1:26:41
locations page will end up looking like.
1:26:43
>> Okay?
1:26:44
>> Right? Except instead of Nottingham,
1:26:45
this would say Stonybrook.
1:26:48
>> Okay? Don't have a whole bunch of
1:26:50
different location pages have one page
1:26:53
with a lot of locations on it like like
1:26:56
this layout here.
1:26:57
>> But then each one of these is going to
1:26:59
have a link to a detailed page about
1:27:01
that location.
1:27:02
>> Oh, okay. Okay.
1:27:06
>> So if I go Here, we'll do
1:27:15
ah,
1:27:17
get out of here. Get out of there. What
1:27:20
do I want? What do I want? Um, I'm
1:27:22
trying to here. Let me figure this out
1:27:24
without sharing so that I can poke
1:27:26
around. Um, so what I want to do,
1:27:34
there we go. Claps. Okay. Um,
1:27:39
so I'll give I I'll show you. Uh, so
1:27:43
neighborhood page outline. Okay. So then
1:27:46
we'll come back and we'll share. Share.
1:27:52
Okay. Now, um,
1:27:55
city, state, we said Round Rock, Texas,
1:27:58
right? Round Rock, Texas.
1:28:01
And the primary category, what is it?
1:28:04
Mobile dent repair. Uh, yeah. Or
1:28:07
paintless dent repair.
1:28:08
>> Paintless dent repair. Paintless dent
1:28:11
repair. And I put my target keyword
1:28:18
Boom.
1:28:23
let's see. Let's see if this will work.
1:28:28
So, do you recommend using Claude o over
1:28:31
any of them or or or should you use uh
1:28:34
Gemini since it's Google?
1:28:37
>> Claude is usually the one that we use.
1:28:38
I've heard from other people that
1:28:40
they've had a lot of success with
1:28:41
Gemini. Um but I like personally I like
1:28:45
Claude. I like the quality of the
1:28:47
output.
1:28:48
>> And yeah. So, okay. So, it's giving me
1:28:50
this outline which is excellent. So, now
1:28:52
I'll put my writing prompt in.
1:28:56
It's the same one I showed you guys
1:28:57
before. And then I'm going to put
1:29:01
as soon as it finishes.
1:29:07
Yeah. So, the one of the reasons that I
1:29:09
like Claude
1:29:10
>> is it was trained differently than uh
1:29:13
GPT5. So, GP GPT5 was basically trained
1:29:17
on the entire internet. Um, and I don't
1:29:20
know, Dino, if you've been on the
1:29:21
internet recently, but there's a lot of
1:29:23
crap on the internet.
1:29:24
>> Yeah. Um, so when you train uh an LLM on
1:29:28
the entire internet, you end up with a
1:29:30
lot of crap. Uh, so there's this massive
1:29:33
effort that OpenAI did that's called
1:29:36
RHLF, which is a basically a fancy way
1:29:39
to say before [snorts] GPT5 was
1:29:42
released, uh, they had it trained and
1:29:45
then they had a bunch of contractors
1:29:47
running the model and then telling it
1:29:49
which response was better uh, in order
1:29:52
to put the
1:29:54
try to get it to not, you know, say a
1:29:56
bunch of misogynistic, racist things
1:29:58
immediately because it was trained on
1:30:00
the internet. Um, the result of that is
1:30:04
GPT5 can be very syn uh synopathetic
1:30:08
where it basically is, you know, blowing
1:30:12
smoke up your ass and trying to make you
1:30:14
really happy. So, we don't really want
1:30:16
to do that. Um
1:30:21
and Claude was not trained like that.
1:30:23
Claude was trained on a much much
1:30:25
smaller higher quality data set. Uh and
1:30:28
Claude has an internal architecture
1:30:30
where it will double check itself before
1:30:32
it produces a response.
1:30:35
>> Um now it's still not perfect of course
1:30:38
but I find that cloud's output to be um
1:30:42
higher quality than GPT5's output.
1:30:50
We're just going to give it some some
1:30:52
info. Dino's Dent
1:30:54
address.
1:30:58
Great. Primary category.
1:31:02
I should be able to see
1:31:03
>> mobile service. I think it is.
1:31:05
>> Oh, no problem. Primary category. Uh,
1:31:09
paintless dent repair we said before.
1:31:13
Uh, and it wants the about us page
1:31:15
content. See, see how like I I trained
1:31:17
it well. Do you have an about? You do.
1:31:20
Excellent. We'll copy that.
1:31:23
About content pasted.
1:31:28
Um, driving directions.
1:31:33
Oops. No problem. We'll see what it
1:31:35
does. I didn't mean to do that. That's
1:31:37
fine.
1:31:40
>> Okay. Perfect. So, now it's writing. So
1:31:42
then this will produce the type of uh
1:31:45
content and it's uh asking for approval
1:31:48
every way. So uh expert dent repair near
1:31:50
Stony Brook keeps Round Rock cars
1:31:52
looking sharp. So we have uh dent
1:31:54
repair, we have Stonybrook, and we have
1:31:56
Round Rock all in the H1. Thumbs up.
1:31:59
That's what we want to see. And then
1:32:01
we're going to describe where Stonybrook
1:32:02
is.
1:32:04
>> Great.
1:32:05
>> Uh newer homes built. So this is just a
1:32:08
lot of like really local detailed
1:32:10
information uh that Google's algorithm
1:32:12
just loves, right? Because this
1:32:14
convinces Google's algorithm that you're
1:32:16
a local since you're talking about this
1:32:18
neighborhood with such specificity.
1:32:21
Um yeah, and then we provide dent
1:32:24
repair. Great. So then we would say uh
1:32:26
move on. Uh and yeah, it it would
1:32:29
eventually just write the whole article
1:32:30
like this, which I won't do because that
1:32:32
gets boring quickly. Uh yeah, we
1:32:34
diagnose dents right in your driveway.
1:32:36
Okay, you don't need to go anywhere.
1:32:37
It's mobile. Blah blah blah. So, this
1:32:39
type of content then is this is what we
1:32:41
would call geographical content.
1:32:44
>> Geographical content. And then you would
1:32:46
put a a photograph next to it or
1:32:49
>> Every one of these blocks of text would
1:32:50
have a photo with it. Yeah. Do you
1:32:52
remember the dental website that we went
1:32:54
over?
1:32:55
>> Yeah. That's what we want to see. Block
1:32:57
of text, photo, block of text, photo.
1:33:00
>> Yeah. Kind of looks cleaner and it looks
1:33:02
more easy to visible.
1:33:04
>> Exactly. Uh, and you have a ton of
1:33:07
photos. I'm sure you can use them. If
1:33:10
you don't, AI can generate them.
1:33:14
Okay. Thank you so much. I'm still
1:33:16
figuring it out. But um,
1:33:17
>> yeah, no worries. Hopefully that was
1:33:18
helpful.
1:33:19
>> Yeah, it was that you did the actual uh,
1:33:22
demonstration really helped out a lot.
1:33:24
>> Awesome. Appreciate it, Dino. All right.
1:33:27
Um, awesome. Got some. Great. Okay.
1:33:31
Good. Well, uh, it is 2:34. I got to go
1:33:35
pick my kids up from school. So, that's
1:33:36
our uh that's our back end. Uh thank you
1:33:39
very much everyone for coming. Uh I
1:33:41
appreciate it. In the interim over the
1:33:43
next month, if you have uh any other
1:33:45
questions, put them in the group. Um I I
1:33:48
read most of what's posted in there.
1:33:50
Elliot does an awesome job of
1:33:51
responding. Uh you can send me a
1:33:53
message. That's fine, too. I try to get
1:33:55
back to everyone who sends me messages.
1:33:57
Uh, and otherwise I will look forward to
1:33:59
seeing you guys here next month, next
1:34:03
month, which will be December 1. How
1:34:06
hard is that to believe that our next
1:34:07
meeting is December? Insane. All right,
1:34:11
cool. Thanks, guys. Uh thanks everyone
1:34:13
for coming and we will see you next